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Pricing teardowns

Checked 27 October 2026

Pricing teardowns: how 100+ companies price

Plans, value metrics, credit and token mechanics, recent changes and lessons, for the world's leading AI and SaaS companies and 2026's fastest growers.

credits

Adobe

Monthly generative credits for premium features; standard generations unlimited

Enterprise contracts for custom data/RL environments (project or volume based; not public)

AfterQuery

Expert-generated AI training data and RL environments (doctors, lawyers, engineers, finance specialists) for frontier and enterprise AI labs.

unknown; appears to be government/enterprise infrastructure contracts

AHOY

Autonomous aviation and drone-delivery infrastructure platform for 'sovereign airspace' management.

flat

Amazon

Per member per month or year

hybrid

Anthropic

Per seat per month with session/weekly usage limits; Enterprise is seat fee plus usage at API rates

hybrid

Apollo.io

Per seat plus annual credit pool per seat

Free public product + consumption-based paid evaluations sold to labs/enterprises

Arena

Crowdsourced AI model evaluation (formerly LMArena/Chatbot Arena): free public leaderboard plus paid AI Evaluations for model labs and enterprises.

usage

AssemblyAI

Per audio hour plus per-hour add-ons; LLM Gateway per 1M tokens

hybrid

Atlassian

Per user per month with a pooled monthly Rovo credit allowance per user

Freemium + credit-based subscription tiers; Enterprise custom

Base44

AI app builder (vibe coding) for non-developers, owned by Wix since mid-2025; includes hosting, auth, database and integrations.

credits

Base44 (Wix)

Monthly message credits (AI building) plus integration credits (app actions)

Insurance premium subscription (monthly/annual) sold direct online with instant quotes; no agents

Bowtie

Hong Kong's first virtual (digital, agent-free) insurer selling pure-protection products: voluntary health (VHIS), term life, critical illness, cancer.

freemium

Canva

Per person per year with monthly AI-use allowances by tool tier (Standard, Premium, Ultra)

Hybrid: annual platform subscription (tiered by team size) + usage-based AI charges + add-ons

Capacity

Agentic support automation platform for external customer support and internal employee help (chat, email, voice, SMS AI agents, helpdesk, knowledge base).

credits

Clay

Two meters: Data Credits (third-party data) and Actions (platform work: enrichments, AI calls, syncs)

hybrid

Cognition (Windsurf / Devin)

Subscription with daily and weekly token quotas; overage at API pricing

Modular enterprise licensing with free trial; prices not public

ControlUp

Digital employee experience (DEX) platform that monitors and auto-remediates desktops, VDI and apps; pivoting to autonomous endpoint management.

Annual insurance premiums, priced per risk via instant online quote; stage-based packages

Corgi

AI-native full-stack insurance carrier for startups (D&O, tech E&O/AI liability, cyber, GL, EPLI) with instant online quotes and same-day binding.

Enterprise-only, sales-led annual contracts

Cresta

Real-time conversational AI for enterprise contact centres: agent assist, AI virtual agents, QA and conversation analytics.

hybrid

Cursor (Anysphere, now part of SpaceX/SpaceXAI)

Subscription tier sets the size of a weekly-refreshing usage pool shared with Grok; third-party models billed at API list price

usage

Databricks

Databricks Units (DBUs) consumed, priced per product

hybrid

Decagon

Annual platform fee plus per-conversation or per-resolution charges (customer chooses)

usage

Deepgram

Per audio minute (STT, voice agent) or per 1,000 characters (TTS)

Pure usage-based pay-as-you-go (prepaid or invoiced), no commitments; service-tier multipliers

DeepInfra

Inference cloud serving 200+ open-source (and some proprietary) AI models via API, plus dedicated GPU deployments.

hybrid

Descript

Media hours plus AI credits per month

freemium

Duolingo

Per account (or family) per year, tiers by AI features

credits

ElevenLabs

Monthly credits (roughly 1 credit per character of TTS); agents billed per minute

credits

Emergent

Monthly credits

usage

Exa

Per 1,000 requests by search depth; agents per compute unit and effort level

hybrid

Figma

Per seat (Full, Dev, Collab) with monthly AI credits per seat; shared add-on credit pools

outcome

Fin (formerly Intercom; Salesforce since Sep 2026)

$0.99 per outcome (resolution or completed procedure) plus per-seat helpdesk fees

credits

Firecrawl

Credits per page scraped/crawled, per search, per browser minute; concurrency by tier

credits

Genspark

Monthly credits consumed by agent tasks (slides, research, calls, video)

hybrid

GitHub (Microsoft)

Subscription that includes a dollar-denominated pool of GitHub AI Credits consumed at model token rates

hybrid

Glean

Per seat with pooled FlexCredits for premium models, agents and Deep Research

seat

Gong

Mandatory platform fee plus per-user annual licence

tiered

Google

Per account per month, bundled with Google One storage; usage limits expressed as multiples of lower tiers

hybrid

Harvey

Per seat (annual) plus metered credit plan option

seat

Hebbia

Per seat per year (enterprise)

credits

HeyGen

Monthly credits consumed by video features

Freemium (free reverse ETL) + usage-based enterprise plans, sales-led

Hightouch

Composable CDP and reverse-ETL platform that activates warehouse data in marketing tools, now with AI agents for ad creative and lifecycle marketing.

Managed-service contracts (likely per agent/team; not public)

Horatio

AI-powered customer operations outsourcing (CX/BPO): managed support teams plus AI tools for high-growth brands.

hybrid

HubSpot

Seat/edition subscription plus a shared monthly HubSpot credit allowance consumed by AI agents and data features

Freemium hybrid: personal subscription, per-seat team/enterprise, plus usage-based storage and compute

Hugging Face

Open platform (the 'GitHub of AI') hosting models, datasets and AI apps (Spaces), plus paid compute, inference endpoints and enterprise hub.

seat

Jasper

Per seat per month

Enterprise subscription, quote-based (not public)

Kahua

Enterprise construction program-management platform for owners of large capital programs (government, transport, healthcare, education).

All-inclusive per-seat subscription, tiered by retention and support; quote-based

Keepit

Independent cloud backup and recovery for SaaS data (Microsoft 365, Entra ID, Google Workspace, Salesforce and others) on its own vendor-neutral infrastructure.

Hybrid: consumer membership subscription + pay-as-you-go token API (no API subscription) + open-weight models

Kimi (Moonshot AI)

Chinese frontier AI lab behind the Kimi long-context assistant and open-weight Kimi K2/K3 models, sold via consumer membership and a developer API.

Insurance premium subscription (monthly or annual), quote-based; tiered cover with behavioural discounts

Lassie

Prevention-first digital pet insurance for dogs and cats; app with courses, health tasks and rewards that lower the premium.

hybrid

Legora

Per seat bundle plus pay-as-you-go credits; Agent Pro consumption-based

seat

Linear

Per user per month; some AI features require AI credits

credits

Lovable

Credits per message (varies by task complexity), plus Cloud hosting and in-app AI from the same balance

Tiered monthly subscription (software + managed marketing services); prices on request/plans page

Luxury Presence

Done-for-you websites, SEO, ads and AI marketing/CRM platform for top-producing real-estate agents and teams.

Freemium + per-seat subscription; Enterprise custom

MaintainX

Mobile-first maintenance (CMMS/EAM) and frontline operations software: work orders, procedures, assets, parts, AI insights.

credits

Manus

Monthly credits plus daily refresh credits; tasks consume variable credits

Freemium + credit-based subscription; team plan; Enterprise custom

Meshy

Generative AI for 3D: text/image-to-3D models, texturing, rigging and animation for games, film, education and 3D printing; web, API, plugins and mobile apps.

unknown (not disclosed)

microagi

Physical-AI data and fine-tuning: Atlas captures factory workers' operations (cameras, sensor gloves), simulates them and fine-tunes robot foundation models per plant; hardware- and model-agnostic.

seat

Microsoft

Per user per month add-on to Microsoft 365

tiered

Midjourney

Fast GPU hours per month (plus unlimited Relax mode on higher tiers)

hybrid

Mistral AI

Le Chat per user per month; API per 1M tokens

Paid-only consumer subscription (no free tier) with free first week; Core and Plus tiers

Monarch

Collaborative personal-finance app (budgeting, net worth, investments, forecasting) for individuals and households; paid-only.

tiered

MYOB

Per business per month/year (AUD), plus per-employee payroll fees on lower tiers

tiered

Netflix

Per household per month by quality, simultaneous streams and ads

credits

Netlify

Monthly credits consumed by deploys, bandwidth, compute, requests and AI inference

hybrid

Notion

Per seat; Notion AI bundled into Business and Enterprise with monthly AI credits

hybrid

OpenAI

Subscription per user per month with usage allowances by model tier; credits for usage beyond the allowance

Flat monthly subscription with optional per-order fee plan; no contracts

Owner

All-in-one AI marketing and commission-free online ordering platform for independent restaurants (website, SEO, app, email/SMS, ordering).

Outcome-based: success fee per hire (marketplace take rate)

Paraform

Recruiting marketplace connecting high-growth companies with vetted independent recruiters who compete to fill roles.

Modular subscription per product + add-ons; interchange on cards

Payhawk

Spend management suite: corporate cards, expenses, accounts payable, procurement and travel with AI agents, for scale-ups and enterprises.

tiered

Peloton

Per household/account per month

hybrid

Perplexity

Subscription per user plus Computer credits for agentic tasks

usage

Pinecone

Storage GB-month, read units and write units, with plan minimums

Tiered subscription with interchange/cashback economics; quote-based

Pliant

API-first B2B corporate credit card and payments platform, also white-labelled/embedded for banks, ERPs and fintechs; strong in travel and fleet.

Hardware sale + optional annual subscription (device-led freemium)

Pocket

AI voice note-taking hardware: a card-sized puck on the back of a phone that records conversations, plus an app for transcripts, summaries and assistant queries.

Usage-based: per GPU-hour compute marketplace + paid hosted tools; open-source frameworks free

Prime Intellect

Full-stack platform for training custom AI agents: GPU compute marketplace, open-source RL framework (prime-rl, verifiers), environments and evals.

Fixed monthly subscription per device (term then rolling monthly); insurance add-on

Raylo

Consumer electronics subscription (device-as-a-service): phones, laptops, consoles and wearables on monthly plans with upgrade/return, also white-labelled for brands.

hybrid

Replit

Subscription with included credits; Agent work billed by effort (time and compute per request); cloud hosting metered

credits

Runway

Monthly credits consumed per second of generated video

hybrid

Salesforce

Three meters at once: Flex Credits per action, per conversation/resolution, and per-user licences/editions

Freemium + per-seat subscription; Enterprise custom

Scribe

AI documentation tool that captures on-screen workflows and turns them into step-by-step guides and SOPs; expanding into process intelligence.

hybrid

Shopify

Monthly subscription plus payment-processing percentage and third-party gateway fees

outcome

Sierra

Per resolved interaction or business outcome (resolution, saved cancellation, upsell); per conversation for routing-type flows

Recurring software licence for robot 'brains' (structure not public)

Skild AI

General-purpose robot foundation model (Skild Brain, S1) that lets any robot learn tasks, deployed in warehouses, cafes and industrial settings.

seat

Slack (Salesforce)

Per active user per month (fair billing policy)

credits

Snowflake

Snowflake credits for compute (price by edition) plus storage per TB

freemium

Spotify

Per account per month, plan by household size

tokens

StackBlitz

Monthly AI token allowance

usage

Stripe

Percentage of billing volume, or annual contract tiers

freemium

Suno

Monthly generation credits plus a monthly cap on song downloads

hybrid

Supabase

Platform fee per org plus usage quotas and overages (MAU, disk, egress, compute)

credits

Synthesia

Credits consumed per minute of video or dubbing

credits

Tavily

API credits per call type

Hardware + SaaS subscription, sales-quoted; free trial

Tive

Real-time shipment visibility: IoT trackers (location, temperature, shock, humidity) plus a cloud platform and API for logistics and cold chain.

Freemium API + sales-led enterprise; API usage-tiered, platform priced by seats/locations

Tomorrow.io

Weather intelligence platform and API, backed by its own weather-satellite constellation (DeepSky), for supply chain, infrastructure, aviation and climate-risk decisions.

usage

turbopuffer

Storage per GB, writes per GB, queries per PB scanned, with a monthly minimum by plan

usage

Twilio

Per message, per minute, per verification

flat

Uber

Per member per month; value returned as credits and fee waivers

Freemium + credit-based subscription; pay-as-you-go API at model rates

Venice

Privacy-first, uncensored AI platform giving access to 200+ open and closed models for chat, image, video, and an API; crypto-native (VVV/DIEM tokens).

hybrid

Vercel

Per-user subscription with dollar credits consumed at per-model token rates

Enterprise per-employee subscription, quote-based (not public)

Workvivo

Employee experience / intranet platform (Workvivo HQ, Seer people intelligence) for large enterprises; owned by Zoom since 2023.

Enterprise data contracts with AI labs (not public)

WorldEngine

Data infrastructure for physical AI: capturing and processing humanoid-robot training data (ego video, gloves, teleoperation) for frontier labs; open model Psi-0.

seat

Writer

Per Pro seat per month; Enterprise custom with free Lite seats

hybrid

xAI / SpaceXAI

Consumer: one subscription with a shared usage pool across Grok, Cursor and X. API: per 1M tokens.

tiered

Xero

Per organisation per month (AUD incl. GST), tiers by payroll headcount and features; usage fees for bill payments and extra users

hybrid

Zendesk

Per agent seat plus automated resolutions (outcome-based) beyond an included allowance

seat

Zoom

Per user per month