How the Playbook Generator works
When I launched The Subscription Playbook, the thing people loved most wasn't the book. It was a simple generator: type in what your business does and get ideas for each chapter, applied to you. A dentist would get different advice from a dog groomer, which is the point.
This is that generator, rebuilt. It reads the frameworks from every chapter (the eight subscription models, the five pricing models, usage-based pricing, the MOATS framework, the six network effects, land and expand, growth on a shoestring, churn and product/market fit), plus our 2026 research on AI, credit and outcome-based pricing. Then it applies them to the details you give it.
The ten sections
- Subscription model. Which of the book's models fit, combined if that raises the odds (the models).
- Pricing table. A value metric and a three-tier table with reasons to upgrade (good-better-best).
- Moat. How to make it hard to copy (MOATS).
- Network effects, loyalty and gamification (the six types).
- Growth on a shoestring (Chapter 8).
- Land and expand (Chapter 7).
- Retention and upsells (Chapter 9).
- Product/market fit test (the 40% test).
- AI and usage pricing opportunities (AI pricing).
- The numbers, with the questions to ask your accountant.
Each strategy gets a confidence score. Treat it as the AI's best guess, not a promise. The ideas are a starting point: test the best ones cheaply with real customers before you bet the business on them.
Tips for a better playbook
- Be specific. "Physio clinic" gets generic ideas. "Two-chair physio clinic, mostly sports injuries, patients drop off after 4 visits" gets useful ones.
- Add your website so the AI sees how you describe yourself and what you charge.
- Use the biggest-challenge box honestly. It changes the advice more than anything else.
AI-generated ideas are general information and can be wrong. They aren't financial, legal or tax advice. Check the numbers with a qualified adviser before acting.