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Recurring Revenue
What a recurring revenue model is, why buyers pay more for it, and how to add it to any business. Chapter 1 of The Subscription Playbook, updated for 2026.
The 8 Subscription Business Models
The 8 subscription business models from The Subscription Playbook, with real examples, 2026 updates, a comparison table and a framework to pick yours.
The 5 Pricing Models Every Subscription…
The five pricing models from The Subscription Playbook (fixed fee, advertising, e-commerce, transactions, data and APIs), plus new AI-era models for 2026.
Usage-Based Pricing
Usage-based pricing explained: the three benefits, the downsides and fixes, the four factors to get it right, and how AI made it mainstream by 2026.
Dig Your Moat
How to build a moat around your business with the MOATS framework from The Subscription Playbook: 11 moat factors, exercises and 2026 AI-era updates.
Network Effects
Network effects explained the Subscription Playbook way: the six types, the chicken-or-egg fix, how to stop disintermediation, and what changed by 2026.
Land and Expand
A land and expand strategy grows revenue from customers you already have. The five factors, DocuSign's six keys, the metrics and the 2026 updates.
Quick Ways to Grow Client Numbers on a…
Grow a subscription business on a low budget: the four techniques from The Subscription Playbook, six referral rewards and 50 cheap tactics for 2026.
How to Keep 'Em Coming Back
How to reduce churn in a subscription business: the four tips, Groove's 71% email, modern loyalty, nine best practices and the 2026 cancellation rules.
Are You on Track? How to Know If You…
What product market fit is, how to measure it with the Superhuman survey and 40% rule, the signs you don't have it, and how bootstrappers found it.
AI pricing
How to Price an AI Product
How to price an AI product in 2026: the six pricing models, real token costs, a worked margin example and current price points from 40+ AI companies.
AI Agent Pricing
How to price AI agents in 2026: per seat, action, minute, outcome or hybrid, with real prices from Fin, Salesforce and Zendesk, and margin maths.
How Much Should You Charge to Build an…
How much to charge clients for building an AI agent: build fee, monthly retainer and token pass-through, with a worked quote and a 2026 price check.
AI SaaS Pricing
Adding AI to your SaaS? Compare six pricing options, from bundling to credits, with real 2026 prices from Notion, Slack, Atlassian and Xero, plus margins.
How to Price an AI Wrapper Without…
Are AI wrappers profitable? How to price an AI wrapper in 2026, with real margin maths, the Cursor and Base44 lessons, and a seven-rule pricing playbook.
AI Pricing Examples
40 real AI pricing examples for 2026, sorted by model: seats, tokens, credits, usage, outcomes and hybrids, with price points and the lesson from each.
AI Gross Margin
What gross margin do AI companies really make? 2026 benchmarks, what counts as inference cost, a worked margin example and seven ways to lift your margin.
LLM API Pricing Comparison 2026
LLM API pricing compared for October 2026: OpenAI, Claude, Gemini, Grok and Mistral per million tokens, caching and batch discounts, and real task costs.
Token-Based Pricing
Token-based pricing explained: what a token is, how cost per token is calculated, real 2026 prices per million tokens, and when to pass tokens on.
Credit-Based Pricing
Credit-based pricing explained: how AI credits work, 15 real 2026 rate cards compared, a worked credit design with margins, and the mistakes to avoid.
Hybrid Pricing Model
How hybrid pricing works: a base fee plus usage, with six structures, real 2026 prices from Anthropic, Supabase and turbopuffer, and a worked example.
Outcome-Based Pricing
Outcome-based pricing explained: how Fin, Zendesk and Sierra charge per result, the four tests it must pass, a margin example and a clause checklist.
Outcome-Based Pricing Examples
15 real outcome-based pricing examples with current prices: Fin, Zendesk, HubSpot, Salesforce, Sierra, Paraform, Stripe and more, and what each teaches.
Usage-Based Pricing for AI Products
How to use usage-based pricing for an AI product: tokens, credits, units or outcomes, real 2026 rates, a credit margin example and how to stop bill shock.
How 2026's Fastest-Growing Companies Price
How the 44 companies that crossed $100M ARR in 2026 price: 55% charge on consumption, only 4 rely on seats. Full table, patterns and what to copy.
Pricing strategy
Subscription Pricing Strategy
Subscription pricing strategy in seven decisions: model, value metric, price level, tiers, billing and price rises. With worked examples and 2026 data.
Annual vs Monthly Subscriptions
Annual vs monthly subscriptions: pros and cons, real 2026 annual discounts from 17 companies, and a formula to set a discount that still beats churn.
Freemium vs Free Trial
Freemium vs free trial: 2026 conversion data per 1,000 visitors, card vs no-card trials, trial length, Australian rules and a simple way to choose.
The Freemium Business Model
How the freemium business model makes money, real 2026 conversion benchmarks, the market-size maths most founders skip, and how AI costs change free tiers.
Good-Better-Best Pricing
Good-better-best pricing offers three tiers and steers most buyers to the middle. How to build the ladder and space the gaps, with real 2026 examples.
How to Price a Subscription
How to price a subscription in seven steps: model your heaviest users, set a cost floor and value ceiling, pick tiers and test. Worked cafe example inside.
How to Price a Membership Without…
Price a membership members love and you can afford: a five-step method, real 2026 price points, a worked coffee-club example and the heavy-user test.
The 5 Pricing Models Every Subscription…
The five pricing models from The Subscription Playbook (fixed fee, advertising, e-commerce, transactions, data and APIs), plus new AI-era models for 2026.
Packaging and Pricing
Packaging decides what goes in each plan, what's held back and what's an add-on. A four-bucket method, a worked example and the AI-era rules.
How to Raise Your Prices Without Losing…
Raise prices without a cancellation wave: the break-even churn formula, grandfathering vs phasing, real 2026 examples and the Australian rules to check.
The Perfect Pricing Page
Design a pricing page that answers 'which plan, what will I pay, what happens next' in ten seconds. A 10-part checklist, real 2026 examples and AU rules.
Pricing Page Examples
14 of the best pricing page examples, annotated: what Linear, Lovable, Fin, Supabase, Netflix, Xero and others do well, what to steal, and what to avoid.
The Reverse Trial
A reverse trial gives new users your paid plan free for 14 days, then drops them to free. How it works, when it beats freemium, and how to design one.
SaaS Pricing Models and Strategy
SaaS pricing explained for 2026: the eight models, why seats are losing ground to usage and credits, how to pick a value metric, and the numbers to watch.
SaaS Pricing Examples
24 real SaaS pricing examples from Slack, Notion, Atlassian, Snowflake, Clay, Fin, Zendesk, WiseTech, Xero and more, grouped by model, with each lesson.
How to Price a SaaS Product
How to price a SaaS product step by step: value, cost floor (including AI tokens), value metric, model, willingness to pay and tiers, with an example.
Seat-Based Pricing
How seat-based (per-user) pricing works, 2026 examples from Slack to Figma, why AI is breaking the seat, and how to set or fix your per-seat price.
Seat-Based vs Usage-Based Pricing
Seat-based vs usage-based pricing compared: a side-by-side table, a worked example with real numbers, 2026 examples, and a simple test to pick yours.
Tiered Pricing
Tiered pricing explained: feature, volume, graduated and stair-step tiers, with formulas, a worked example and how many tiers you should really have.
Usage-Based Pricing vs Subscription
Usage-based pricing vs subscription: the real pros and cons, a break-even worked example, cash-flow maths and a decision table to choose (or mix) the two.
Usage-Based Pricing
Usage-based pricing explained: the three benefits, the downsides and fixes, the four factors to get it right, and how AI made it mainstream by 2026.
Usage-Based Pricing Examples
30 usage-based pricing examples with real October 2026 rates, from Twilio and Snowflake to Fin and Owner, grouped by meter, plus what small firms can copy.
Value-Based Pricing
Value-based pricing sets your price by the value customers get, not your costs. Learn the formula, a worked example, 2026 examples and when it's wrong.
Value-Based Pricing for Services
How to use value-based pricing for services: accountants, agencies, consultants and trades. A worked example, five fee models and how to stop scope creep.
How to Choose a Value Metric That Grows…
A value metric is the unit you charge for. Score yours on the five tests from The Subscription Playbook, then compare 30 real 2026 examples.
Van Westendorp Price Sensitivity Meter
The Van Westendorp price sensitivity meter explained: the four questions, how to read the chart, a worked example with 200 answers, and its limits.
Willingness to Pay
Willingness to pay is the most a customer will pay for your offer. Here are 7 ways to measure it, from interviews to Van Westendorp, with a worked example.
Subscription models
The 8 Subscription Business Models
The 8 subscription business models from The Subscription Playbook, with real examples, 2026 updates, a comparison table and a framework to pick yours.
Model #5
How to bundle services customers already buy into one monthly fee: salon, accounting and vet examples, a pricing method, and the cost traps to avoid.
Model #2
How consumables subscriptions work, from Amazon Subscribe and Save to Who Gives A Crap: pricing, delivery math, a sample offer, and the risks to plan for.
Model #6
How small businesses sell peace of mind with care plans, wellness plans and maintenance agreements, how to price the risk, and the AU rules to know.
Membership Business Model
The member benefits model explained: how GoPro, Amazon Prime and Kogan First make memberships pay, how to price one, and when it's the wrong choice.
Membership vs Subscription
Membership vs subscription: what each one sells, how pricing and churn differ, when to use which, and why Amazon and Uber smartly combine both.
Model #8
Minimum commitment pricing explained: how Stripe, Zendesk and Snowflake trade a lower rate for committed spend, how to set the floor, and the Adobe lesson.
Productized Services
What a productized service is, examples from design to accounting, how to package one in seven steps, and how to price it so scope creep can't win.
Recurring Revenue
What a recurring revenue model is, why buyers pay more for it, and how to add it to any business. Chapter 1 of The Subscription Playbook, updated for 2026.
Retainer Pricing
How retainer pricing works for agencies, consultants and professional firms, when a subscription beats a retainer, what to charge, and the traps.
Model #7
The SaaS business model in 2026: how software subscriptions make money, why seats are giving way to usage and credits, AI margins, and a sample tier table.
Model #4
How the subscription box business really works in 2026: Watch Gang, Loot Crate and BarkBox lessons, a box cost breakdown, and the churn trap to avoid.
101 Subscription Business Ideas,…
101 subscription business ideas grouped by industry, each matched to one of the 8 subscription models, plus a five-test filter for picking one that lasts.
Model #3
The unlimited content model explained: Netflix, Spotify and a bootstrapped art school, when 'unlimited' works, when it breaks, and how to price it in 2026.
Why Subscription? The Advantages, the…
The real advantages of a subscription business model, from cash flow to valuation, the eight risks most guides skip, and a checklist to decide.
How to Start a Subscription Business,…
How to start a subscription business in 10 steps: find a recurring need, choose your model and price, check the numbers, launch, retain and build a moat.
Starting a Subscription Business With…
How to start a subscription business with little or no money: bootstrapper stories from the book, a $0 to $500 launch plan and free ways to grow.
Growth, moats and product/market fit
Land and Expand
A land and expand strategy grows revenue from customers you already have. The five factors, DocuSign's six keys, the metrics and the 2026 updates.
Dig Your Moat
How to build a moat around your business with the MOATS framework from The Subscription Playbook: 11 moat factors, exercises and 2026 AI-era updates.
Moats in the AI Era
Which moats AI erodes and which it can't copy: proprietary data, embedded workflows, distribution, margins and outcome pricing, with 2026 examples.
Competitive Moat Examples
Competitive moat examples from Stripe, Nubank, WiseTech, Netflix and local businesses, sorted by moat type, plus five moats that failed and what to copy.
The MOATS Framework
The MOATS framework from The Subscription Playbook: Marketing supremacy, One, Audience, Toughness, Switching. All 11 moat factors plus a self-assessment.
Network Effects
Network effects explained the Subscription Playbook way: the six types, the chicken-or-egg fix, how to stop disintermediation, and what changed by 2026.
Product-Led Growth
Product-led growth explained with 2026 examples from Canva, Spotify, Duolingo and Zoom, the four-stage PLG flywheel, and when sales-led works better.
Are You on Track? How to Know If You…
What product market fit is, how to measure it with the Superhuman survey and 40% rule, the signs you don't have it, and how bootstrappers found it.
Product/Market Fit Examples
Product/market fit examples from Netflix, Looker, Patreon, GitHub, Superhuman, Cursor and small businesses: the signal each saw, and five that lost fit.
The Sean Ellis Test
How to run the Sean Ellis test, score it against the 40% benchmark and use Superhuman's four-step engine to raise it, with a worked example.
Referral Programs for Subscription…
Customer referral program examples from Dropbox, Gusto, Evernote and Ontraport, plus the six reward types from The Subscription Playbook and their math.
Quick Ways to Grow Client Numbers on a…
Grow a subscription business on a low budget: the four techniques from The Subscription Playbook, six referral rewards and 50 cheap tactics for 2026.
Retention and churn
Customer Retention Strategies
12 customer retention strategies from The Subscription Playbook, with 2026 churn data, real case studies and the Australian rules that start in July 2027.
Cancellation Flows That Save Customers,…
How to design a cancellation flow that saves customers legally: Australia's 2027 rules, the UK DMCC Act, US state laws and a 6-step template you can copy.
What Is a Good Churn Rate? 2026 Churn…
Churn benchmarks for 2026 by industry, price point and business type, with real company numbers and an honest guide to which benchmark you should use.
Churn Rate
The churn rate formula for customers and revenue, net churn, monthly-to-annual conversion and worked examples, plus the five mistakes that skew the number.
Involuntary Churn
Involuntary churn explained: why failed payments cause about a third of subscription churn, the system that wins most back, and a dunning schedule.
How to Keep 'Em Coming Back
How to reduce churn in a subscription business: the four tips, Groove's 71% email, modern loyalty, nine best practices and the 2026 cancellation rules.
Metrics and benchmarks
Subscription and SaaS Benchmarks 2026
SaaS and subscription benchmarks for 2026 in one place: growth, NRR, gross margin, CAC payback, LTV:CAC, Rule of 40 and conversion, each with source and year.
SaaS Metrics That Matter
The SaaS and subscription metrics that matter in 2026: formulas, sourced benchmarks, and the five a gym, cafe or SaaS founder should track first.
ARPU
ARPU explained: the formula, monthly vs annual, ARPU vs ARPA vs ARPPU, real 2026 figures from Xero and Dropbox, and five ways to raise it safely.
Annual Recurring Revenue
What annual recurring revenue really means, how to calculate ARR, ARR vs MRR vs run rate, growth benchmarks, and why 2026 ARR headlines need care.
Burn Multiple
What burn multiple is, how to calculate it from net burn and net new ARR, David Sacks' scale from amazing to bad, and how small businesses can use it.
CAC Payback Period
How to calculate CAC payback period, what a good payback is in 2026 (the median is 16 months), and how gyms, cafes and SaaS firms can shorten it.
Customer Acquisition Cost
How to calculate customer acquisition cost honestly, with SaaS and gym examples, 2026 benchmarks from SaaS Capital and Benchmarkit, and fixes for high CAC.
Expansion Revenue
Expansion revenue is extra recurring revenue from existing customers. How to calculate expansion MRR, six ways to earn it, and sourced benchmarks.
Free-to-Paid Conversion
What a good free-to-paid conversion rate is in 2026 for freemium, free trials, card-required trials and apps, how to measure it, and how to lift yours.
SaaS Gross Margin
What a good SaaS gross margin is in 2026 (median 80% on software), what belongs in cost of goods sold, and why AI products and cafe clubs run far lower.
GRR vs NRR
GRR vs NRR explained with one worked example: what each includes, why you need both, 2025 benchmarks side by side, and a simple 2x2 to diagnose your business.
Gross Revenue Retention
Gross revenue retention shows how much revenue you keep before any upsells. The GRR formula, a worked example, 2025 benchmarks and the 90% line to beat.
The LTV
What a good LTV:CAC ratio is in 2026, how to calculate it, why 3:1 is a floor not a goal, and how gyms and cafes can use it. Includes 2025 benchmark data.
Customer Lifetime Value
How to calculate customer lifetime value for a subscription business, with worked SaaS and gym examples, 2026 benchmarks and the mistakes that inflate it.
Monthly Recurring Revenue
How to calculate monthly recurring revenue properly: the MRR formula, what to leave out, net new MRR, a worked gym example and growth benchmarks.
Negative Churn
Net negative churn means existing customers add more revenue than you lose. The formula, a corrected example from the book, benchmarks and tactics.
Net Revenue Retention
What net revenue retention measures, the NRR formula with a worked example, 2025 benchmarks from SaaS Capital and ChartMogul, and mistakes that inflate it.
NRR Benchmarks
NRR benchmarks from SaaS Capital, ChartMogul, KeyBanc and Bessemer by segment, price point and contract type, plus public company figures, dated.
The Rule of 40
What the Rule of 40 is, how to calculate it, what real SaaS companies scored in 2025 (median 25%), and when the rule is the wrong yardstick for your business.
Industries
Subscription Model for Small Business
Which subscription model fits your small business? Playbooks for 28 industries, from cafes and clinics to trades and SaaS, with real examples and profit maths.
Subscription Pricing for Accounting Firms
How accounting firms move from timesheets to monthly fixed fees: which models fit, a 3-tier package with A$ prices, the profit maths and a launch plan.
Value Pricing for Accountants
Value pricing for accountants, step by step: the value conversation, three options with A$ prices, a worked example, and when the hour still makes sense.
Agency Retainer Model
How to run an agency retainer model that doesn't eat your margin: retainer types, a 3-tier offer with A$ prices, the profit maths, launch steps and pitfalls.
Physio Membership Plan
How physio, chiro and allied health clinics build membership plans in 2026: a real clinic example, sample tiers, lifetime value maths and AHPRA rules.
Bakery Subscription
How bakeries build recurring revenue in 2026: weekly bread clubs, cafe standing orders, sample tiers, waste-cutting maths and the Australian GST split.
Beauty Clinic Membership
How beauty and skin clinics build a membership clients keep: a 3-tier A$ offer, the unit economics, and the TGA and Ahpra rules that change everything.
Cafe Subscription
How cafes price coffee subscriptions in 2026: lessons from Pret and Panera, a sample 3-tier offer, the heavy-user test, GST and the AU rules from 2027.
Car Wash Memberships
How car washes and detailers build an unlimited wash club: what Mister Car Wash shows, a 3-tier A$ offer, the profit maths, and Australian rules to know.
Cleaning Service Subscription
How home and commercial cleaning businesses sell recurring plans: the models that fit, a 3-tier A$ offer, honest unit economics and AU rules for 2027.
Consulting Retainer Subscriptions
How consultants and coaches turn one-off projects into a consulting retainer subscription: models, a 3-tier offer with A$ prices, capacity maths and pitfalls.
Dental Membership Plan
How dental membership plans work in 2026: what to include, a sample 3-tier plan, the profit maths, and Australia's AHPRA, GST and subscription rules.
Ecommerce Subscription Model
The ecommerce subscription model in 2026: subscribe and save, boxes and paid memberships, a 3-tier offer with A$ prices, order-level profit maths and AU rules.
Tutoring Subscription Model
How tutoring centers, coaches and course creators use subscriptions: lessons from Udemy and Chegg, a 3-tier A$ offer, unit economics and Australian rules.
Pilates Studio Membership Pricing
How to price pilates, yoga and boutique fitness memberships: real 2026 price points, the cost-per-class test, sample tiers and Australian rules.
Gym Membership Pricing
How to price gym memberships in 2026: sample tiers, break-even maths, the breakage trap, and the Australian rules that start on 1 July 2027.
Salon Membership
How hair salons and barbers build a membership clients keep: which models fit, a 3-tier offer with A$ prices, the unit economics, and AU rules for 2027.
Managed Services Pricing
Managed services pricing for IT firms and MSPs: per-user vs per-device, a 3-tier plan with A$ prices, the margin maths, launch steps and Australian rules.
Subscription Legal Services
How law firms sell subscription legal services: models that fit, a 3-tier plan with A$ prices, profit maths, and the Uniform Law rules to check first.
Hardware as a Service
How manufacturers and hardware businesses add subscriptions: lessons from GoPro, Raylo and Peloton, a 3-tier A$ offer, the cash flow maths and AU rules.
Car Service Plan Subscription
How independent mechanics and workshops sell car service plans by subscription: models that fit, a 3-tier A$ offer, unit economics and Australian rules.
Medical Practice Membership Model
How GP and medical clinics use membership models in 2026, what Medicare bulk billing rules forbid, a capped-panel profit example and the AHPRA rules.
Pet Grooming Subscription
How pet groomers, dog walkers and pet businesses build memberships: which models fit, a 3-tier A$ grooming plan, the unit economics, and Australian rules.
Property Management Subscription
How agencies and property managers use subscription pricing: the rent roll, flat-fee tiers in A$, the unit economics per door, and AU rules to know.
Restaurant Subscription Model
Restaurant subscriptions that make money: dining clubs, capped passes and wine clubs, with a sample 3-tier offer, profit maths and Australian GST notes.
Retail Subscription Model
How retail stores add subscriptions: what Kogan, Amazon, Starbucks and Panera teach, a 3-tier A$ offer, the margin maths, and Australia's 2027 rules.
SaaS Subscription Model
The SaaS subscription model in 2026: why seats are giving way to usage and credits, a 3-tier plan with A$ prices, unit economics, launch steps and AU rules.
Maintenance Agreement Pricing
How plumbers, electricians and HVAC businesses price maintenance agreements: models that fit, a 3-tier A$ plan, real unit economics and AU rules.
Vet Wellness Plan
How vet wellness plans work in 2026: Banfield and Greencross examples, a sample life-stage plan, profit maths, GST and the Australian rules from 2027.
Australia
Subscription Business in Australia
Running a subscription business in Australia: the new 2027 subscription-trap rules, ACL, GST, cash flow and valuation, with A$ examples and a checklist.
ACCC Subscription Traps
What the ACCC expects from subscription businesses in 2026: its priorities, the HelloFresh, Microsoft and Amazon cases, and a self-audit checklist.
Australian Consumer Law and Subscriptions
How the Australian Consumer Law applies to subscriptions in 2026: consumer guarantees, refunds, misleading sign-ups, unfair terms and 2027 changes.
Are Automatic Renewals Legal in Australia?
Yes, automatic renewals are legal in Australia, with conditions. What the ACL requires now, the renewal notice rules from July 2027, and reminder timing.
Subscription Cancellation in Australia
Subscription cancellation rules in Australia: what the ACL requires now, the easy-exit duty from 1 July 2027, online cancellation and save offers.
Subscriptions and Cash Flow
How subscriptions change cash flow: the switching dip, annual prepayments, GST and BAS timing, failed payments and a simple forecast, with A$ examples.
GST on Subscriptions and SaaS in Australia
Is there GST on subscriptions in Australia? Registration, the one-eleventh rule, annual plans, overseas SaaS, GST-free supplies and tax invoices explained.
Price Increase Notice Period in Australia
Is there a legal notice period for price increases in Australia? What the ACL, unfair contract terms and 2027 rules mean for subscriptions, with examples.
R&D Tax Incentive for Software
Does software qualify for the R&D Tax Incentive? Rates, eligibility, exclusions, a worked A$ example and record-keeping tips for SaaS and AI companies.
Revenue Recognition for Subscriptions
How to recognize subscription revenue under AASB 15: the five steps, annual plans, setup fees, free months, credits and commissions, with A$ journals.
SaaS Valuation in Australia
How Australian SaaS businesses are valued in 2026: current revenue multiples, private discounts, ASX examples, local due diligence and a worked A$ example.
Selling a Business in Australia
How to sell a business in Australia, step by step: valuation, buyers, contracts, GST going concern, CGT, staff and what buyers check in subscriptions.
Capital Gains Tax When Selling a…
CGT on selling a business in Australia: the 50% discount, four small business concessions, the 1 July 2027 changes and a worked A$ example (Oct 2026).
Australia's Subscription Trap Laws
Australia's subscription trap laws start 1 July 2027. What the Unfair Trading Practices Act requires, who it covers, penalties, and how to get ready.
Unfair Contract Terms
Unfair contract terms in Australia explained for subscriptions: the three-part test, who's covered, penalties since 2023, and eight risky clauses to fix.
Valuation and exit
SaaS Valuation
How SaaS and subscription businesses are valued in 2026: revenue and profit multiples, current market data, what moves the number, and how to raise yours.
How to Value a SaaS Business
How to value a SaaS business step by step: clean ARR, key metrics, choosing a method, 2026 benchmark multiples, quality adjustments and a worked example.
Recurring Revenue Multiples
What a recurring revenue multiple is, why subscription businesses are valued higher, how churn and margin set the multiple, and how to raise yours.
SaaS Valuation Multiples 2026
SaaS valuation multiples in 2026: the SaaS Capital Index month by month, multiples by growth and Rule of 40, private discounts and AI company valuations.
How to Sell a SaaS Business
How to sell a SaaS business: who buys, where to list, when to sell, preparing the data room, due diligence, earn-outs and deal terms, and what kills deals.
Marketing (Feed a Starving Crowd)
The Best Books on Pricing Strategy,…
The best books on pricing strategy, from Monetizing Innovation to Confessions of the Pricing Man, with who each suits, what to skip, and what's dated.
Best Books on Subscription Business
The best books on subscription business, from Subscribed to The Automatic Customer, with who each suits, what it gets right and what's dated. Two are mine.
Low Budget Marketing Strategies
Low budget marketing strategies from Feed a Starving Crowd, updated for 2026: find hungry buyers, launch cheaply, write copy that sells, grow subscribers.
How to Become an Amazon Bestseller
How to become an Amazon bestseller: how rankings work, choosing categories, building a launch team, getting honest reviews and packing sales into one day.
Book Launch Strategy
A practical book launch strategy: a 12-week plan, pre-orders, launch teams, podcasts, bonuses and partners, and how to turn a book into a lead engine.
How Much to Charge for Consulting
How much to charge for consulting: a day-rate formula with a worked A$ example, five pricing models from hourly to equity, and when to use a retainer.
Copywriting That Sells
Copywriting that sells in 2026: Gary Halbert's two lessons, the headline that always works, a 10-step sales page formula, and AI without the AI sound.
How to Run a Successful Crowdfunding…
How to run a successful crowdfunding campaign: the five elements backers pay for, reward math, the record Kickstarter that was a subscription, and AU tax.
Facebook Ads on a Small Budget
How to run Facebook and Instagram ads on a small budget: work out what a customer is worth, set a budget Meta's learning phase can use, and test cheap video.
How to Find a Niche Market People Are…
How to find a niche market with real demand: the Amazon three-star review method, 2026 research sources, a niche scorecard, and a $60 test to pick your name.
Joint Venture Marketing
Joint venture marketing with real examples: how Jay Abraham found $500m, where to find partners in 2026, what to pay them, and how to get them to mail.
Landing Pages That Convert
Landing pages that convert: the page that got 7,991 webinar sign-ups for under $2,000, split tests that doubled results, 2026 benchmarks and a checkout fix.
Subscription Landing Page Examples
Subscription landing page examples from Monarch, Owner, Lovable, Strava and Who Gives A Crap, plus a 10-part wireframe and the trial and cancel rules.
How to Launch a Product With No Budget
How to launch a product with no budget, no list and no product yet: the bare-bones webinar launch, a $100,000 social launch, and what Click Frenzy taught us.
Low-Budget Marketing
101 marketing strategies for small business with no budget, from Feed a Starving Crowd and updated for 2026: lists you own, AI search, partners and more.
Product Launch Strategy
A product launch strategy built from real launches: Mindvalley's $1m sequence, a tour sold out with no paid ads, a pre-sold $1m course and a viral email.
Scarcity Marketing
Scarcity marketing that works and stays legal: why people rush to buy, what Taylor Swift and Catch teach, fake urgency rules in 2026, and 10 honest tactics.
Social Media Marketing for Small Business
Social media marketing for small business, updated for 2026: what still works from Feed a Starving Crowd, what died, and the tactics few competitors use yet.
The Starving Crowd
Gary Halbert's starving crowd principle explained by the author of Feed a Starving Crowd: spot hungry buyers, score your market, and build recurring sales.
How to Make a Video Sales Letter That…
What a video sales letter is, Jon Benson's 5-step VSL formula with real examples, how long a VSL should be, and how to make one cheaply and honestly in 2026.
Templates
Free Subscription Templates
Free subscription templates to copy: trial and renewal reminders, price rise and dunning emails, exit and pricing surveys, VSL script and AU checklists.
Free Trial Reminder Email Templates
Free trial reminder emails to copy: trial started, trial ending, last-day and intro-price-ending notices, built for Australia's July 2027 rules.
Subscription Renewal Reminder Email…
Copy-ready subscription renewal reminder emails for Australia: 30-day and 7-day annual reminders, six-monthly notices, receipts and SMS, built for 2027.
Selling a Business Checklist Australia
A free selling-a-business checklist for Australia: prepare 12 to 24 months out, the data room, GST going concern, CGT concessions and post-sale ATO steps.
Subscription Compliance Checklist…
A free, copy-ready subscription compliance checklist for Australia's 1 July 2027 rules: sign-up disclosure, reminders, easy cancellation, fees and records.
Dunning Email Templates
Eight copy-ready dunning emails for failed subscription payments: card-expiry warnings, a 14-day recovery sequence, SMS and in-app banner copy that works.
Exit Survey Questions
Copy-ready cancellation exit survey questions: a one-question in-flow version, branching follow-ups, a five-question email survey and a weekly review sheet.
Price Increase Letter to Customers
Six copy-ready price increase letters and emails: monthly, annual, grandfathered, new-value, B2B and reminder versions, plus what every notice needs.
The Sean Ellis PMF Survey
The Sean Ellis test questions, ready to copy: the 40% 'very disappointed' question, Superhuman's follow-ups, segment questions and a scoring sheet.
Video Sales Letter Script Template
A fill-in video sales letter script based on the five-step VSL formula, updated for 2026: hook, rapport, problem, solution, offer, plus a 3-minute cut.
Willingness to Pay Interview Questions
A 30-minute willingness to pay interview script with 25 questions: the problem, its cost, alternatives, buying process and price probes, plus a notes sheet.
Willingness to Pay Survey
A copy-ready willingness to pay survey: screening questions, offer description, the four Van Westendorp questions, purchase intent scale and invite email.
Glossary
The Subscription and Pricing Glossary
The 2026 subscription glossary: 230+ pricing, SaaS metrics and AI pricing terms in plain English, with formulas and links to deeper guides and free tools.
What Is a Credit in AI Pricing?
What an AI credit is, what one is worth at Lovable, Runway, Salesforce and others in 2026, and how to work out what a task really costs you in dollars.
What Is Churn?
Churn is the share of customers or recurring revenue you lose in a period. Plain definition, the formula, the main types, 2026 benchmarks and next steps.
Cost Per Token
Cost per token is what an AI model charges for each unit of text. Get the formula, October 2026 prices per million tokens and a worked example in cents.
What Is Credit-Based Pricing?
Credit-based pricing explained simply: how credits, allowances and top-ups work, real 2026 examples, the formula for a rate card, and when to avoid it.
What Is an Economic Moat?
An economic moat is a lasting advantage that protects a business from rivals. Plain definition, Buffett's origin, Morningstar's five sources and MOATS.
What Is Land and Expand?
Land and expand means winning a customer with a small, low-risk offer, then growing what they buy. Definition, examples, five factors and how to measure.
What Are Network Effects?
Network effects happen when a product gets more valuable as more people use it. Plain definition, the six types from the book, examples and common myths.
What Is Outcome-Based Pricing?
Outcome-based pricing means customers pay only when an agreed result happens. Plain definition, 2026 examples from Fin to Zendesk, and when it backfires.
What Is Product-Led Growth?
Product-led growth is when the product itself wins, converts and expands customers. Plain definition, 2026 examples, the funnel formula and when PLG fails.
What Is Product/Market Fit?
Product/market fit means customers want your offer so much they stay and tell others. Definition, the Sean Ellis 40% test, signs to look for and myths.
What Is a Reverse Trial?
A reverse trial starts new users on your paid plan, then drops them to free instead of locking them out. Definition, comparison table and when to use it.
What Is a Token in AI Pricing?
A token is a chunk of text an AI model reads or writes, about four characters. See how tokens are counted, why output costs more, and what a book costs.
What Is Value-Based Pricing?
Value-based pricing sets your price from the value customers get, not your costs or competitors. Plain definition, formula, a worked example and pitfalls.
What Is a Value Metric?
A value metric is the unit your price is based on: users, transactions, locations or resolutions. Plain definition, examples and the five tests to use.
What Is Willingness to Pay
Willingness to pay is the most a customer will pay before walking away. Plain definition, how to measure it, a Gabor-Granger example and common traps.