# The Subscription Playbook

> The free, always-updated companion to Robert Coorey's books The Subscription Playbook (2022) and Feed a Starving Crowd: guides, case studies, an AI Pricing Index and 33 free tools on subscription business models, pricing (including AI token, credit and outcome-based pricing), retention, metrics and low-budget marketing. Sponsored by BPAG Accountants (Australia).

Key facts:
- Author: Robert Coorey, MBA — author of The Subscription Playbook (ISBN 978-1-63618-240-7) and Feed a Starving Crowd; Director at BPAG Accountants, Sydney.
- The book's frameworks: the 8 subscription models; the 5 pricing models; usage-based pricing; the MOATS framework (Marketing supremacy, One, Audience, Toughness, Switching); 6 types of network effects; land and expand; growth on a shoestring; minimizing churn; product/market fit.
- Free offers: ebook and audiobook worldwide; free hardcover for registered Australian businesses (ABN), shipped free; free 30-minute Subscription Profit Review with a BPAG Accountants adviser (Australia).
- Prices in the AI Pricing Index and teardowns were checked on 27 October 2026.

## The book, chapter by chapter
- [Recurring Revenue](https://www.subscriptionplaybook.com/models/recurring-revenue/): What a recurring revenue model is, why buyers pay more for it, and how to add it to any business. Chapter 1 of The Subscription Playbook, updated for 2026.
- [The 8 Subscription Business Models](https://www.subscriptionplaybook.com/models/): The 8 subscription business models from The Subscription Playbook, with real examples, 2026 updates, a comparison table and a framework to pick yours.
- [The 5 Pricing Models Every Subscription…](https://www.subscriptionplaybook.com/pricing/models/): The five pricing models from The Subscription Playbook (fixed fee, advertising, e-commerce, transactions, data and APIs), plus new AI-era models for 2026.
- [Usage-Based Pricing](https://www.subscriptionplaybook.com/pricing/usage-based/): Usage-based pricing explained: the three benefits, the downsides and fixes, the four factors to get it right, and how AI made it mainstream by 2026.
- [Dig Your Moat](https://www.subscriptionplaybook.com/growth/moats/): How to build a moat around your business with the MOATS framework from The Subscription Playbook: 11 moat factors, exercises and 2026 AI-era updates.
- [Network Effects](https://www.subscriptionplaybook.com/growth/network-effects/): Network effects explained the Subscription Playbook way: the six types, the chicken-or-egg fix, how to stop disintermediation, and what changed by 2026.
- [Land and Expand](https://www.subscriptionplaybook.com/growth/land-and-expand/): A land and expand strategy grows revenue from customers you already have. The five factors, DocuSign's six keys, the metrics and the 2026 updates.
- [Quick Ways to Grow Client Numbers on a…](https://www.subscriptionplaybook.com/growth/shoestring/): Grow a subscription business on a low budget: the four techniques from The Subscription Playbook, six referral rewards and 50 cheap tactics for 2026.
- [How to Keep 'Em Coming Back](https://www.subscriptionplaybook.com/retention/reduce-churn/): How to reduce churn in a subscription business: the four tips, Groove's 71% email, modern loyalty, nine best practices and the 2026 cancellation rules.
- [Are You on Track? How to Know If You…](https://www.subscriptionplaybook.com/growth/product-market-fit/): What product market fit is, how to measure it with the Superhuman survey and 40% rule, the signs you don't have it, and how bootstrappers found it.

## AI pricing
- [How to Price an AI Product](https://www.subscriptionplaybook.com/pricing/ai/): How to price an AI product in 2026: the six pricing models, real token costs, a worked margin example and current price points from 40+ AI companies.
- [AI Agent Pricing](https://www.subscriptionplaybook.com/pricing/ai/agents/): How to price AI agents in 2026: per seat, action, minute, outcome or hybrid, with real prices from Fin, Salesforce and Zendesk, and margin maths.
- [How Much Should You Charge to Build an…](https://www.subscriptionplaybook.com/pricing/ai/agents/agency-pricing/): How much to charge clients for building an AI agent: build fee, monthly retainer and token pass-through, with a worked quote and a 2026 price check.
- [AI SaaS Pricing](https://www.subscriptionplaybook.com/pricing/ai/ai-saas-pricing/): Adding AI to your SaaS? Compare six pricing options, from bundling to credits, with real 2026 prices from Notion, Slack, Atlassian and Xero, plus margins.
- [How to Price an AI Wrapper Without…](https://www.subscriptionplaybook.com/pricing/ai/ai-wrappers/): Are AI wrappers profitable? How to price an AI wrapper in 2026, with real margin maths, the Cursor and Base44 lessons, and a seven-rule pricing playbook.
- [AI Pricing Examples](https://www.subscriptionplaybook.com/pricing/ai/examples/): 40 real AI pricing examples for 2026, sorted by model: seats, tokens, credits, usage, outcomes and hybrids, with price points and the lesson from each.
- [AI Gross Margin](https://www.subscriptionplaybook.com/pricing/ai/gross-margin/): What gross margin do AI companies really make? 2026 benchmarks, what counts as inference cost, a worked margin example and seven ways to lift your margin.
- [LLM API Pricing Comparison 2026](https://www.subscriptionplaybook.com/pricing/ai/llm-api-pricing-comparison/): LLM API pricing compared for October 2026: OpenAI, Claude, Gemini, Grok and Mistral per million tokens, caching and batch discounts, and real task costs.
- [Token-Based Pricing](https://www.subscriptionplaybook.com/pricing/ai/token-pricing/): Token-based pricing explained: what a token is, how cost per token is calculated, real 2026 prices per million tokens, and when to pass tokens on.
- [Credit-Based Pricing](https://www.subscriptionplaybook.com/pricing/credits/): Credit-based pricing explained: how AI credits work, 15 real 2026 rate cards compared, a worked credit design with margins, and the mistakes to avoid.
- [Hybrid Pricing Model](https://www.subscriptionplaybook.com/pricing/hybrid/): How hybrid pricing works: a base fee plus usage, with six structures, real 2026 prices from Anthropic, Supabase and turbopuffer, and a worked example.
- [Outcome-Based Pricing](https://www.subscriptionplaybook.com/pricing/outcome-based/): Outcome-based pricing explained: how Fin, Zendesk and Sierra charge per result, the four tests it must pass, a margin example and a clause checklist.
- [Outcome-Based Pricing Examples](https://www.subscriptionplaybook.com/pricing/outcome-based/examples/): 15 real outcome-based pricing examples with current prices: Fin, Zendesk, HubSpot, Salesforce, Sierra, Paraform, Stripe and more, and what each teaches.
- [Usage-Based Pricing for AI Products](https://www.subscriptionplaybook.com/pricing/usage-based/ai/): How to use usage-based pricing for an AI product: tokens, credits, units or outcomes, real 2026 rates, a credit margin example and how to stop bill shock.
- [How 2026's Fastest-Growing Companies Price](https://www.subscriptionplaybook.com/research/100m-arr-2026/): How the 44 companies that crossed $100M ARR in 2026 price: 55% charge on consumption, only 4 rely on seats. Full table, patterns and what to copy.

## Pricing strategy
- [Subscription Pricing Strategy](https://www.subscriptionplaybook.com/pricing/): Subscription pricing strategy in seven decisions: model, value metric, price level, tiers, billing and price rises. With worked examples and 2026 data.
- [Annual vs Monthly Subscriptions](https://www.subscriptionplaybook.com/pricing/annual-vs-monthly/): Annual vs monthly subscriptions: pros and cons, real 2026 annual discounts from 17 companies, and a formula to set a discount that still beats churn.
- [Freemium vs Free Trial](https://www.subscriptionplaybook.com/pricing/freemium-vs-free-trial/): Freemium vs free trial: 2026 conversion data per 1,000 visitors, card vs no-card trials, trial length, Australian rules and a simple way to choose.
- [The Freemium Business Model](https://www.subscriptionplaybook.com/pricing/freemium/): How the freemium business model makes money, real 2026 conversion benchmarks, the market-size maths most founders skip, and how AI costs change free tiers.
- [Good-Better-Best Pricing](https://www.subscriptionplaybook.com/pricing/good-better-best/): Good-better-best pricing offers three tiers and steers most buyers to the middle. How to build the ladder and space the gaps, with real 2026 examples.
- [How to Price a Subscription](https://www.subscriptionplaybook.com/pricing/how-to-price-a-subscription/): How to price a subscription in seven steps: model your heaviest users, set a cost floor and value ceiling, pick tiers and test. Worked cafe example inside.
- [How to Price a Membership Without…](https://www.subscriptionplaybook.com/pricing/membership-pricing/): Price a membership members love and you can afford: a five-step method, real 2026 price points, a worked coffee-club example and the heavy-user test.
- [The 5 Pricing Models Every Subscription…](https://www.subscriptionplaybook.com/pricing/models/): The five pricing models from The Subscription Playbook (fixed fee, advertising, e-commerce, transactions, data and APIs), plus new AI-era models for 2026.
- [Packaging and Pricing](https://www.subscriptionplaybook.com/pricing/packaging/): Packaging decides what goes in each plan, what's held back and what's an add-on. A four-bucket method, a worked example and the AI-era rules.
- [How to Raise Your Prices Without Losing…](https://www.subscriptionplaybook.com/pricing/price-increase/): Raise prices without a cancellation wave: the break-even churn formula, grandfathering vs phasing, real 2026 examples and the Australian rules to check.
- [The Perfect Pricing Page](https://www.subscriptionplaybook.com/pricing/pricing-page/): Design a pricing page that answers 'which plan, what will I pay, what happens next' in ten seconds. A 10-part checklist, real 2026 examples and AU rules.
- [Pricing Page Examples](https://www.subscriptionplaybook.com/pricing/pricing-page/examples/): 14 of the best pricing page examples, annotated: what Linear, Lovable, Fin, Supabase, Netflix, Xero and others do well, what to steal, and what to avoid.
- [The Reverse Trial](https://www.subscriptionplaybook.com/pricing/reverse-trial/): A reverse trial gives new users your paid plan free for 14 days, then drops them to free. How it works, when it beats freemium, and how to design one.
- [SaaS Pricing Models and Strategy](https://www.subscriptionplaybook.com/pricing/saas/): SaaS pricing explained for 2026: the eight models, why seats are losing ground to usage and credits, how to pick a value metric, and the numbers to watch.
- [SaaS Pricing Examples](https://www.subscriptionplaybook.com/pricing/saas/examples/): 24 real SaaS pricing examples from Slack, Notion, Atlassian, Snowflake, Clay, Fin, Zendesk, WiseTech, Xero and more, grouped by model, with each lesson.
- [How to Price a SaaS Product](https://www.subscriptionplaybook.com/pricing/saas/how-to-price-saas/): How to price a SaaS product step by step: value, cost floor (including AI tokens), value metric, model, willingness to pay and tiers, with an example.
- [Seat-Based Pricing](https://www.subscriptionplaybook.com/pricing/seat-based/): How seat-based (per-user) pricing works, 2026 examples from Slack to Figma, why AI is breaking the seat, and how to set or fix your per-seat price.
- [Seat-Based vs Usage-Based Pricing](https://www.subscriptionplaybook.com/pricing/seat-vs-usage/): Seat-based vs usage-based pricing compared: a side-by-side table, a worked example with real numbers, 2026 examples, and a simple test to pick yours.
- [Tiered Pricing](https://www.subscriptionplaybook.com/pricing/tiered-pricing/): Tiered pricing explained: feature, volume, graduated and stair-step tiers, with formulas, a worked example and how many tiers you should really have.
- [Usage-Based Pricing vs Subscription](https://www.subscriptionplaybook.com/pricing/usage-based-vs-subscription/): Usage-based pricing vs subscription: the real pros and cons, a break-even worked example, cash-flow maths and a decision table to choose (or mix) the two.
- [Usage-Based Pricing](https://www.subscriptionplaybook.com/pricing/usage-based/): Usage-based pricing explained: the three benefits, the downsides and fixes, the four factors to get it right, and how AI made it mainstream by 2026.
- [Usage-Based Pricing Examples](https://www.subscriptionplaybook.com/pricing/usage-based/examples/): 30 usage-based pricing examples with real October 2026 rates, from Twilio and Snowflake to Fin and Owner, grouped by meter, plus what small firms can copy.
- [Value-Based Pricing](https://www.subscriptionplaybook.com/pricing/value-based/): Value-based pricing sets your price by the value customers get, not your costs. Learn the formula, a worked example, 2026 examples and when it's wrong.
- [Value-Based Pricing for Services](https://www.subscriptionplaybook.com/pricing/value-based/services/): How to use value-based pricing for services: accountants, agencies, consultants and trades. A worked example, five fee models and how to stop scope creep.
- [How to Choose a Value Metric That Grows…](https://www.subscriptionplaybook.com/pricing/value-metric/): A value metric is the unit you charge for. Score yours on the five tests from The Subscription Playbook, then compare 30 real 2026 examples.
- [Van Westendorp Price Sensitivity Meter](https://www.subscriptionplaybook.com/pricing/van-westendorp/): The Van Westendorp price sensitivity meter explained: the four questions, how to read the chart, a worked example with 200 answers, and its limits.
- [Willingness to Pay](https://www.subscriptionplaybook.com/pricing/willingness-to-pay/): Willingness to pay is the most a customer will pay for your offer. Here are 7 ways to measure it, from interviews to Van Westendorp, with a worked example.

## Subscription models
- [The 8 Subscription Business Models](https://www.subscriptionplaybook.com/models/): The 8 subscription business models from The Subscription Playbook, with real examples, 2026 updates, a comparison table and a framework to pick yours.
- [Model #5](https://www.subscriptionplaybook.com/models/bundled-services/): How to bundle services customers already buy into one monthly fee: salon, accounting and vet examples, a pricing method, and the cost traps to avoid.
- [Model #2](https://www.subscriptionplaybook.com/models/consumables/): How consumables subscriptions work, from Amazon Subscribe and Save to Who Gives A Crap: pricing, delivery math, a sample offer, and the risks to plan for.
- [Model #6](https://www.subscriptionplaybook.com/models/insurance-model/): How small businesses sell peace of mind with care plans, wellness plans and maintenance agreements, how to price the risk, and the AU rules to know.
- [Membership Business Model](https://www.subscriptionplaybook.com/models/member-benefits/): The member benefits model explained: how GoPro, Amazon Prime and Kogan First make memberships pay, how to price one, and when it's the wrong choice.
- [Membership vs Subscription](https://www.subscriptionplaybook.com/models/membership-vs-subscription/): Membership vs subscription: what each one sells, how pricing and churn differ, when to use which, and why Amazon and Uber smartly combine both.
- [Model #8](https://www.subscriptionplaybook.com/models/minimum-commitment/): Minimum commitment pricing explained: how Stripe, Zendesk and Snowflake trade a lower rate for committed spend, how to set the floor, and the Adobe lesson.
- [Productized Services](https://www.subscriptionplaybook.com/models/productized-services/): What a productized service is, examples from design to accounting, how to package one in seven steps, and how to price it so scope creep can't win.
- [Recurring Revenue](https://www.subscriptionplaybook.com/models/recurring-revenue/): What a recurring revenue model is, why buyers pay more for it, and how to add it to any business. Chapter 1 of The Subscription Playbook, updated for 2026.
- [Retainer Pricing](https://www.subscriptionplaybook.com/models/retainers/): How retainer pricing works for agencies, consultants and professional firms, when a subscription beats a retainer, what to charge, and the traps.
- [Model #7](https://www.subscriptionplaybook.com/models/saas/): The SaaS business model in 2026: how software subscriptions make money, why seats are giving way to usage and credits, AI margins, and a sample tier table.
- [Model #4](https://www.subscriptionplaybook.com/models/subscription-boxes/): How the subscription box business really works in 2026: Watch Gang, Loot Crate and BarkBox lessons, a box cost breakdown, and the churn trap to avoid.
- [101 Subscription Business Ideas,…](https://www.subscriptionplaybook.com/models/subscription-business-ideas/): 101 subscription business ideas grouped by industry, each matched to one of the 8 subscription models, plus a five-test filter for picking one that lasts.
- [Model #3](https://www.subscriptionplaybook.com/models/unlimited-content/): The unlimited content model explained: Netflix, Spotify and a bootstrapped art school, when 'unlimited' works, when it breaks, and how to price it in 2026.
- [Why Subscription? The Advantages, the…](https://www.subscriptionplaybook.com/models/why-subscription/): The real advantages of a subscription business model, from cash flow to valuation, the eight risks most guides skip, and a checklist to decide.
- [How to Start a Subscription Business,…](https://www.subscriptionplaybook.com/start-a-subscription-business/): How to start a subscription business in 10 steps: find a recurring need, choose your model and price, check the numbers, launch, retain and build a moat.
- [Starting a Subscription Business With…](https://www.subscriptionplaybook.com/start-a-subscription-business/on-a-budget/): How to start a subscription business with little or no money: bootstrapper stories from the book, a $0 to $500 launch plan and free ways to grow.

## Growth, moats and product/market fit
- [Land and Expand](https://www.subscriptionplaybook.com/growth/land-and-expand/): A land and expand strategy grows revenue from customers you already have. The five factors, DocuSign's six keys, the metrics and the 2026 updates.
- [Dig Your Moat](https://www.subscriptionplaybook.com/growth/moats/): How to build a moat around your business with the MOATS framework from The Subscription Playbook: 11 moat factors, exercises and 2026 AI-era updates.
- [Moats in the AI Era](https://www.subscriptionplaybook.com/growth/moats/ai-moats/): Which moats AI erodes and which it can't copy: proprietary data, embedded workflows, distribution, margins and outcome pricing, with 2026 examples.
- [Competitive Moat Examples](https://www.subscriptionplaybook.com/growth/moats/examples/): Competitive moat examples from Stripe, Nubank, WiseTech, Netflix and local businesses, sorted by moat type, plus five moats that failed and what to copy.
- [The MOATS Framework](https://www.subscriptionplaybook.com/growth/moats/moats-framework/): The MOATS framework from The Subscription Playbook: Marketing supremacy, One, Audience, Toughness, Switching. All 11 moat factors plus a self-assessment.
- [Network Effects](https://www.subscriptionplaybook.com/growth/network-effects/): Network effects explained the Subscription Playbook way: the six types, the chicken-or-egg fix, how to stop disintermediation, and what changed by 2026.
- [Product-Led Growth](https://www.subscriptionplaybook.com/growth/product-led-growth/): Product-led growth explained with 2026 examples from Canva, Spotify, Duolingo and Zoom, the four-stage PLG flywheel, and when sales-led works better.
- [Are You on Track? How to Know If You…](https://www.subscriptionplaybook.com/growth/product-market-fit/): What product market fit is, how to measure it with the Superhuman survey and 40% rule, the signs you don't have it, and how bootstrappers found it.
- [Product/Market Fit Examples](https://www.subscriptionplaybook.com/growth/product-market-fit/examples/): Product/market fit examples from Netflix, Looker, Patreon, GitHub, Superhuman, Cursor and small businesses: the signal each saw, and five that lost fit.
- [The Sean Ellis Test](https://www.subscriptionplaybook.com/growth/product-market-fit/sean-ellis-test/): How to run the Sean Ellis test, score it against the 40% benchmark and use Superhuman's four-step engine to raise it, with a worked example.
- [Referral Programs for Subscription…](https://www.subscriptionplaybook.com/growth/referral-programs/): Customer referral program examples from Dropbox, Gusto, Evernote and Ontraport, plus the six reward types from The Subscription Playbook and their math.
- [Quick Ways to Grow Client Numbers on a…](https://www.subscriptionplaybook.com/growth/shoestring/): Grow a subscription business on a low budget: the four techniques from The Subscription Playbook, six referral rewards and 50 cheap tactics for 2026.

## Retention and churn
- [Customer Retention Strategies](https://www.subscriptionplaybook.com/retention/): 12 customer retention strategies from The Subscription Playbook, with 2026 churn data, real case studies and the Australian rules that start in July 2027.
- [Cancellation Flows That Save Customers,…](https://www.subscriptionplaybook.com/retention/cancellation-flow/): How to design a cancellation flow that saves customers legally: Australia's 2027 rules, the UK DMCC Act, US state laws and a 6-step template you can copy.
- [What Is a Good Churn Rate? 2026 Churn…](https://www.subscriptionplaybook.com/retention/churn-benchmarks/): Churn benchmarks for 2026 by industry, price point and business type, with real company numbers and an honest guide to which benchmark you should use.
- [Churn Rate](https://www.subscriptionplaybook.com/retention/churn-rate/): The churn rate formula for customers and revenue, net churn, monthly-to-annual conversion and worked examples, plus the five mistakes that skew the number.
- [Involuntary Churn](https://www.subscriptionplaybook.com/retention/involuntary-churn/): Involuntary churn explained: why failed payments cause about a third of subscription churn, the system that wins most back, and a dunning schedule.
- [How to Keep 'Em Coming Back](https://www.subscriptionplaybook.com/retention/reduce-churn/): How to reduce churn in a subscription business: the four tips, Groove's 71% email, modern loyalty, nine best practices and the 2026 cancellation rules.

## Metrics and benchmarks
- [Subscription and SaaS Benchmarks 2026](https://www.subscriptionplaybook.com/benchmarks/): SaaS and subscription benchmarks for 2026 in one place: growth, NRR, gross margin, CAC payback, LTV:CAC, Rule of 40 and conversion, each with source and year.
- [SaaS Metrics That Matter](https://www.subscriptionplaybook.com/metrics/): The SaaS and subscription metrics that matter in 2026: formulas, sourced benchmarks, and the five a gym, cafe or SaaS founder should track first.
- [ARPU](https://www.subscriptionplaybook.com/metrics/arpu/): ARPU explained: the formula, monthly vs annual, ARPU vs ARPA vs ARPPU, real 2026 figures from Xero and Dropbox, and five ways to raise it safely.
- [Annual Recurring Revenue](https://www.subscriptionplaybook.com/metrics/arr/): What annual recurring revenue really means, how to calculate ARR, ARR vs MRR vs run rate, growth benchmarks, and why 2026 ARR headlines need care.
- [Burn Multiple](https://www.subscriptionplaybook.com/metrics/burn-multiple/): What burn multiple is, how to calculate it from net burn and net new ARR, David Sacks' scale from amazing to bad, and how small businesses can use it.
- [CAC Payback Period](https://www.subscriptionplaybook.com/metrics/cac-payback/): How to calculate CAC payback period, what a good payback is in 2026 (the median is 16 months), and how gyms, cafes and SaaS firms can shorten it.
- [Customer Acquisition Cost](https://www.subscriptionplaybook.com/metrics/cac/): How to calculate customer acquisition cost honestly, with SaaS and gym examples, 2026 benchmarks from SaaS Capital and Benchmarkit, and fixes for high CAC.
- [Expansion Revenue](https://www.subscriptionplaybook.com/metrics/expansion-revenue/): Expansion revenue is extra recurring revenue from existing customers. How to calculate expansion MRR, six ways to earn it, and sourced benchmarks.
- [Free-to-Paid Conversion](https://www.subscriptionplaybook.com/metrics/free-to-paid-conversion/): What a good free-to-paid conversion rate is in 2026 for freemium, free trials, card-required trials and apps, how to measure it, and how to lift yours.
- [SaaS Gross Margin](https://www.subscriptionplaybook.com/metrics/gross-margin/): What a good SaaS gross margin is in 2026 (median 80% on software), what belongs in cost of goods sold, and why AI products and cafe clubs run far lower.
- [GRR vs NRR](https://www.subscriptionplaybook.com/metrics/grr-vs-nrr/): GRR vs NRR explained with one worked example: what each includes, why you need both, 2025 benchmarks side by side, and a simple 2x2 to diagnose your business.
- [Gross Revenue Retention](https://www.subscriptionplaybook.com/metrics/grr/): Gross revenue retention shows how much revenue you keep before any upsells. The GRR formula, a worked example, 2025 benchmarks and the 90% line to beat.
- [The LTV](https://www.subscriptionplaybook.com/metrics/ltv-cac-ratio/): What a good LTV:CAC ratio is in 2026, how to calculate it, why 3:1 is a floor not a goal, and how gyms and cafes can use it. Includes 2025 benchmark data.
- [Customer Lifetime Value](https://www.subscriptionplaybook.com/metrics/ltv/): How to calculate customer lifetime value for a subscription business, with worked SaaS and gym examples, 2026 benchmarks and the mistakes that inflate it.
- [Monthly Recurring Revenue](https://www.subscriptionplaybook.com/metrics/mrr/): How to calculate monthly recurring revenue properly: the MRR formula, what to leave out, net new MRR, a worked gym example and growth benchmarks.
- [Negative Churn](https://www.subscriptionplaybook.com/metrics/negative-churn/): Net negative churn means existing customers add more revenue than you lose. The formula, a corrected example from the book, benchmarks and tactics.
- [Net Revenue Retention](https://www.subscriptionplaybook.com/metrics/nrr/): What net revenue retention measures, the NRR formula with a worked example, 2025 benchmarks from SaaS Capital and ChartMogul, and mistakes that inflate it.
- [NRR Benchmarks](https://www.subscriptionplaybook.com/metrics/nrr/benchmarks/): NRR benchmarks from SaaS Capital, ChartMogul, KeyBanc and Bessemer by segment, price point and contract type, plus public company figures, dated.
- [The Rule of 40](https://www.subscriptionplaybook.com/metrics/rule-of-40/): What the Rule of 40 is, how to calculate it, what real SaaS companies scored in 2025 (median 25%), and when the rule is the wrong yardstick for your business.

## Industries
- [Subscription Model for Small Business](https://www.subscriptionplaybook.com/industries/): Which subscription model fits your small business? Playbooks for 28 industries, from cafes and clinics to trades and SaaS, with real examples and profit maths.
- [Subscription Pricing for Accounting Firms](https://www.subscriptionplaybook.com/industries/accountants/): How accounting firms move from timesheets to monthly fixed fees: which models fit, a 3-tier package with A$ prices, the profit maths and a launch plan.
- [Value Pricing for Accountants](https://www.subscriptionplaybook.com/industries/accountants/value-pricing/): Value pricing for accountants, step by step: the value conversation, three options with A$ prices, a worked example, and when the hour still makes sense.
- [Agency Retainer Model](https://www.subscriptionplaybook.com/industries/agencies/): How to run an agency retainer model that doesn't eat your margin: retainer types, a 3-tier offer with A$ prices, the profit maths, launch steps and pitfalls.
- [Physio Membership Plan](https://www.subscriptionplaybook.com/industries/allied-health/): How physio, chiro and allied health clinics build membership plans in 2026: a real clinic example, sample tiers, lifetime value maths and AHPRA rules.
- [Bakery Subscription](https://www.subscriptionplaybook.com/industries/bakeries/): How bakeries build recurring revenue in 2026: weekly bread clubs, cafe standing orders, sample tiers, waste-cutting maths and the Australian GST split.
- [Beauty Clinic Membership](https://www.subscriptionplaybook.com/industries/beauty-clinics/): How beauty and skin clinics build a membership clients keep: a 3-tier A$ offer, the unit economics, and the TGA and Ahpra rules that change everything.
- [Cafe Subscription](https://www.subscriptionplaybook.com/industries/cafes/): How cafes price coffee subscriptions in 2026: lessons from Pret and Panera, a sample 3-tier offer, the heavy-user test, GST and the AU rules from 2027.
- [Car Wash Memberships](https://www.subscriptionplaybook.com/industries/car-washes/): How car washes and detailers build an unlimited wash club: what Mister Car Wash shows, a 3-tier A$ offer, the profit maths, and Australian rules to know.
- [Cleaning Service Subscription](https://www.subscriptionplaybook.com/industries/cleaning/): How home and commercial cleaning businesses sell recurring plans: the models that fit, a 3-tier A$ offer, honest unit economics and AU rules for 2027.
- [Consulting Retainer Subscriptions](https://www.subscriptionplaybook.com/industries/consultants/): How consultants and coaches turn one-off projects into a consulting retainer subscription: models, a 3-tier offer with A$ prices, capacity maths and pitfalls.
- [Dental Membership Plan](https://www.subscriptionplaybook.com/industries/dental/): How dental membership plans work in 2026: what to include, a sample 3-tier plan, the profit maths, and Australia's AHPRA, GST and subscription rules.
- [Ecommerce Subscription Model](https://www.subscriptionplaybook.com/industries/ecommerce/): The ecommerce subscription model in 2026: subscribe and save, boxes and paid memberships, a 3-tier offer with A$ prices, order-level profit maths and AU rules.
- [Tutoring Subscription Model](https://www.subscriptionplaybook.com/industries/education-tutoring/): How tutoring centers, coaches and course creators use subscriptions: lessons from Udemy and Chegg, a 3-tier A$ offer, unit economics and Australian rules.
- [Pilates Studio Membership Pricing](https://www.subscriptionplaybook.com/industries/fitness-studios/): How to price pilates, yoga and boutique fitness memberships: real 2026 price points, the cost-per-class test, sample tiers and Australian rules.
- [Gym Membership Pricing](https://www.subscriptionplaybook.com/industries/gyms/): How to price gym memberships in 2026: sample tiers, break-even maths, the breakage trap, and the Australian rules that start on 1 July 2027.
- [Salon Membership](https://www.subscriptionplaybook.com/industries/hair-salons/): How hair salons and barbers build a membership clients keep: which models fit, a 3-tier offer with A$ prices, the unit economics, and AU rules for 2027.
- [Managed Services Pricing](https://www.subscriptionplaybook.com/industries/it-msp/): Managed services pricing for IT firms and MSPs: per-user vs per-device, a 3-tier plan with A$ prices, the margin maths, launch steps and Australian rules.
- [Subscription Legal Services](https://www.subscriptionplaybook.com/industries/law-firms/): How law firms sell subscription legal services: models that fit, a 3-tier plan with A$ prices, profit maths, and the Uniform Law rules to check first.
- [Hardware as a Service](https://www.subscriptionplaybook.com/industries/manufacturers/): How manufacturers and hardware businesses add subscriptions: lessons from GoPro, Raylo and Peloton, a 3-tier A$ offer, the cash flow maths and AU rules.
- [Car Service Plan Subscription](https://www.subscriptionplaybook.com/industries/mechanics/): How independent mechanics and workshops sell car service plans by subscription: models that fit, a 3-tier A$ offer, unit economics and Australian rules.
- [Medical Practice Membership Model](https://www.subscriptionplaybook.com/industries/medical-practices/): How GP and medical clinics use membership models in 2026, what Medicare bulk billing rules forbid, a capped-panel profit example and the AHPRA rules.
- [Pet Grooming Subscription](https://www.subscriptionplaybook.com/industries/pet-services/): How pet groomers, dog walkers and pet businesses build memberships: which models fit, a 3-tier A$ grooming plan, the unit economics, and Australian rules.
- [Property Management Subscription](https://www.subscriptionplaybook.com/industries/real-estate/): How agencies and property managers use subscription pricing: the rent roll, flat-fee tiers in A$, the unit economics per door, and AU rules to know.
- [Restaurant Subscription Model](https://www.subscriptionplaybook.com/industries/restaurants/): Restaurant subscriptions that make money: dining clubs, capped passes and wine clubs, with a sample 3-tier offer, profit maths and Australian GST notes.
- [Retail Subscription Model](https://www.subscriptionplaybook.com/industries/retail/): How retail stores add subscriptions: what Kogan, Amazon, Starbucks and Panera teach, a 3-tier A$ offer, the margin maths, and Australia's 2027 rules.
- [SaaS Subscription Model](https://www.subscriptionplaybook.com/industries/saas/): The SaaS subscription model in 2026: why seats are giving way to usage and credits, a 3-tier plan with A$ prices, unit economics, launch steps and AU rules.
- [Maintenance Agreement Pricing](https://www.subscriptionplaybook.com/industries/trades/): How plumbers, electricians and HVAC businesses price maintenance agreements: models that fit, a 3-tier A$ plan, real unit economics and AU rules.
- [Vet Wellness Plan](https://www.subscriptionplaybook.com/industries/vets/): How vet wellness plans work in 2026: Banfield and Greencross examples, a sample life-stage plan, profit maths, GST and the Australian rules from 2027.

## Australia
- [Subscription Business in Australia](https://www.subscriptionplaybook.com/au/): Running a subscription business in Australia: the new 2027 subscription-trap rules, ACL, GST, cash flow and valuation, with A$ examples and a checklist.
- [ACCC Subscription Traps](https://www.subscriptionplaybook.com/au/accc-subscriptions/): What the ACCC expects from subscription businesses in 2026: its priorities, the HelloFresh, Microsoft and Amazon cases, and a self-audit checklist.
- [Australian Consumer Law and Subscriptions](https://www.subscriptionplaybook.com/au/australian-consumer-law/): How the Australian Consumer Law applies to subscriptions in 2026: consumer guarantees, refunds, misleading sign-ups, unfair terms and 2027 changes.
- [Are Automatic Renewals Legal in Australia?](https://www.subscriptionplaybook.com/au/automatic-renewals/): Yes, automatic renewals are legal in Australia, with conditions. What the ACL requires now, the renewal notice rules from July 2027, and reminder timing.
- [Subscription Cancellation in Australia](https://www.subscriptionplaybook.com/au/cancellation-rules/): Subscription cancellation rules in Australia: what the ACL requires now, the easy-exit duty from 1 July 2027, online cancellation and save offers.
- [Subscriptions and Cash Flow](https://www.subscriptionplaybook.com/au/cash-flow-subscriptions/): How subscriptions change cash flow: the switching dip, annual prepayments, GST and BAS timing, failed payments and a simple forecast, with A$ examples.
- [GST on Subscriptions and SaaS in Australia](https://www.subscriptionplaybook.com/au/gst-on-subscriptions/): Is there GST on subscriptions in Australia? Registration, the one-eleventh rule, annual plans, overseas SaaS, GST-free supplies and tax invoices explained.
- [Price Increase Notice Period in Australia](https://www.subscriptionplaybook.com/au/price-increase-rules/): Is there a legal notice period for price increases in Australia? What the ACL, unfair contract terms and 2027 rules mean for subscriptions, with examples.
- [R&D Tax Incentive for Software](https://www.subscriptionplaybook.com/au/rd-tax-incentive-software/): Does software qualify for the R&D Tax Incentive? Rates, eligibility, exclusions, a worked A$ example and record-keeping tips for SaaS and AI companies.
- [Revenue Recognition for Subscriptions](https://www.subscriptionplaybook.com/au/revenue-recognition/): How to recognize subscription revenue under AASB 15: the five steps, annual plans, setup fees, free months, credits and commissions, with A$ journals.
- [SaaS Valuation in Australia](https://www.subscriptionplaybook.com/au/saas-valuation-australia/): How Australian SaaS businesses are valued in 2026: current revenue multiples, private discounts, ASX examples, local due diligence and a worked A$ example.
- [Selling a Business in Australia](https://www.subscriptionplaybook.com/au/selling-a-subscription-business/): How to sell a business in Australia, step by step: valuation, buyers, contracts, GST going concern, CGT, staff and what buyers check in subscriptions.
- [Capital Gains Tax When Selling a…](https://www.subscriptionplaybook.com/au/selling-a-subscription-business/cgt/): CGT on selling a business in Australia: the 50% discount, four small business concessions, the 1 July 2027 changes and a worked A$ example (Oct 2026).
- [Australia's Subscription Trap Laws](https://www.subscriptionplaybook.com/au/subscription-trap-laws/): Australia's subscription trap laws start 1 July 2027. What the Unfair Trading Practices Act requires, who it covers, penalties, and how to get ready.
- [Unfair Contract Terms](https://www.subscriptionplaybook.com/au/unfair-contract-terms/): Unfair contract terms in Australia explained for subscriptions: the three-part test, who's covered, penalties since 2023, and eight risky clauses to fix.

## Valuation and exit
- [SaaS Valuation](https://www.subscriptionplaybook.com/valuation/): How SaaS and subscription businesses are valued in 2026: revenue and profit multiples, current market data, what moves the number, and how to raise yours.
- [How to Value a SaaS Business](https://www.subscriptionplaybook.com/valuation/how-to-value-a-saas-business/): How to value a SaaS business step by step: clean ARR, key metrics, choosing a method, 2026 benchmark multiples, quality adjustments and a worked example.
- [Recurring Revenue Multiples](https://www.subscriptionplaybook.com/valuation/recurring-revenue-multiples/)
- [How to Value a Subscription Business (Not Just SaaS)](https://www.subscriptionplaybook.com/valuation/subscription-business-valuation/): What a recurring revenue multiple is, why subscription businesses are valued higher, how churn and margin set the multiple, and how to raise yours.
- [SaaS Valuation Multiples 2026](https://www.subscriptionplaybook.com/valuation/saas-multiples/): SaaS valuation multiples in 2026: the SaaS Capital Index month by month, multiples by growth and Rule of 40, private discounts and AI company valuations.
- [How to Sell a SaaS Business](https://www.subscriptionplaybook.com/valuation/sell-a-saas-business/): How to sell a SaaS business: who buys, where to list, when to sell, preparing the data room, due diligence, earn-outs and deal terms, and what kills deals.

## Marketing (Feed a Starving Crowd)
- [The Best Books on Pricing Strategy,…](https://www.subscriptionplaybook.com/blog/best-pricing-books/): The best books on pricing strategy, from Monetizing Innovation to Confessions of the Pricing Man, with who each suits, what to skip, and what's dated.
- [Best Books on Subscription Business](https://www.subscriptionplaybook.com/blog/best-subscription-business-books/): The best books on subscription business, from Subscribed to The Automatic Customer, with who each suits, what it gets right and what's dated. Two are mine.
- [Low Budget Marketing Strategies](https://www.subscriptionplaybook.com/marketing/): Low budget marketing strategies from Feed a Starving Crowd, updated for 2026: find hungry buyers, launch cheaply, write copy that sells, grow subscribers.
- [How to Become an Amazon Bestseller](https://www.subscriptionplaybook.com/marketing/bestseller-book/): How to become an Amazon bestseller: how rankings work, choosing categories, building a launch team, getting honest reviews and packing sales into one day.
- [Book Launch Strategy](https://www.subscriptionplaybook.com/marketing/book-launch/): A practical book launch strategy: a 12-week plan, pre-orders, launch teams, podcasts, bonuses and partners, and how to turn a book into a lead engine.
- [How Much to Charge for Consulting](https://www.subscriptionplaybook.com/marketing/consulting-pricing/): How much to charge for consulting: a day-rate formula with a worked A$ example, five pricing models from hourly to equity, and when to use a retainer.
- [Copywriting That Sells](https://www.subscriptionplaybook.com/marketing/copywriting/): Copywriting that sells in 2026: Gary Halbert's two lessons, the headline that always works, a 10-step sales page formula, and AI without the AI sound.
- [How to Run a Successful Crowdfunding…](https://www.subscriptionplaybook.com/marketing/crowdfunding/): How to run a successful crowdfunding campaign: the five elements backers pay for, reward math, the record Kickstarter that was a subscription, and AU tax.
- [Facebook Ads on a Small Budget](https://www.subscriptionplaybook.com/marketing/facebook-ads-small-budget/): How to run Facebook and Instagram ads on a small budget: work out what a customer is worth, set a budget Meta's learning phase can use, and test cheap video.
- [How to Find a Niche Market People Are…](https://www.subscriptionplaybook.com/marketing/find-a-niche/): How to find a niche market with real demand: the Amazon three-star review method, 2026 research sources, a niche scorecard, and a $60 test to pick your name.
- [Joint Venture Marketing](https://www.subscriptionplaybook.com/marketing/joint-ventures/): Joint venture marketing with real examples: how Jay Abraham found $500m, where to find partners in 2026, what to pay them, and how to get them to mail.
- [Landing Pages That Convert](https://www.subscriptionplaybook.com/marketing/landing-pages/): Landing pages that convert: the page that got 7,991 webinar sign-ups for under $2,000, split tests that doubled results, 2026 benchmarks and a checkout fix.
- [Subscription Landing Page Examples](https://www.subscriptionplaybook.com/marketing/landing-pages/subscription-offers/): Subscription landing page examples from Monarch, Owner, Lovable, Strava and Who Gives A Crap, plus a 10-part wireframe and the trial and cancel rules.
- [How to Launch a Product With No Budget](https://www.subscriptionplaybook.com/marketing/launch-fast-and-cheap/): How to launch a product with no budget, no list and no product yet: the bare-bones webinar launch, a $100,000 social launch, and what Click Frenzy taught us.
- [Low-Budget Marketing](https://www.subscriptionplaybook.com/marketing/low-budget-marketing/): 101 marketing strategies for small business with no budget, from Feed a Starving Crowd and updated for 2026: lists you own, AI search, partners and more.
- [Product Launch Strategy](https://www.subscriptionplaybook.com/marketing/product-launch/): A product launch strategy built from real launches: Mindvalley's $1m sequence, a tour sold out with no paid ads, a pre-sold $1m course and a viral email.
- [Scarcity Marketing](https://www.subscriptionplaybook.com/marketing/scarcity/): Scarcity marketing that works and stays legal: why people rush to buy, what Taylor Swift and Catch teach, fake urgency rules in 2026, and 10 honest tactics.
- [Social Media Marketing for Small Business](https://www.subscriptionplaybook.com/marketing/social-media/): Social media marketing for small business, updated for 2026: what still works from Feed a Starving Crowd, what died, and the tactics few competitors use yet.
- [The Starving Crowd](https://www.subscriptionplaybook.com/marketing/starving-crowd/): Gary Halbert's starving crowd principle explained by the author of Feed a Starving Crowd: spot hungry buyers, score your market, and build recurring sales.
- [How to Make a Video Sales Letter That…](https://www.subscriptionplaybook.com/marketing/video-sales-letter/): What a video sales letter is, Jon Benson's 5-step VSL formula with real examples, how long a VSL should be, and how to make one cheaply and honestly in 2026.

## Templates
- [Free Subscription Templates](https://www.subscriptionplaybook.com/templates/): Free subscription templates to copy: trial and renewal reminders, price rise and dunning emails, exit and pricing surveys, VSL script and AU checklists.
- [Free Trial Reminder Email Templates](https://www.subscriptionplaybook.com/templates/au-free-trial-reminder/): Free trial reminder emails to copy: trial started, trial ending, last-day and intro-price-ending notices, built for Australia's July 2027 rules.
- [Subscription Renewal Reminder Email…](https://www.subscriptionplaybook.com/templates/au-renewal-reminder-email/): Copy-ready subscription renewal reminder emails for Australia: 30-day and 7-day annual reminders, six-monthly notices, receipts and SMS, built for 2027.
- [Selling a Business Checklist Australia](https://www.subscriptionplaybook.com/templates/au-selling-a-business-checklist/): A free selling-a-business checklist for Australia: prepare 12 to 24 months out, the data room, GST going concern, CGT concessions and post-sale ATO steps.
- [Subscription Compliance Checklist…](https://www.subscriptionplaybook.com/templates/au-subscription-compliance-checklist/): A free, copy-ready subscription compliance checklist for Australia's 1 July 2027 rules: sign-up disclosure, reminders, easy cancellation, fees and records.
- [Dunning Email Templates](https://www.subscriptionplaybook.com/templates/dunning-emails/): Eight copy-ready dunning emails for failed subscription payments: card-expiry warnings, a 14-day recovery sequence, SMS and in-app banner copy that works.
- [Exit Survey Questions](https://www.subscriptionplaybook.com/templates/exit-survey/): Copy-ready cancellation exit survey questions: a one-question in-flow version, branching follow-ups, a five-question email survey and a weekly review sheet.
- [Price Increase Letter to Customers](https://www.subscriptionplaybook.com/templates/price-increase-email/): Six copy-ready price increase letters and emails: monthly, annual, grandfathered, new-value, B2B and reminder versions, plus what every notice needs.
- [The Sean Ellis PMF Survey](https://www.subscriptionplaybook.com/templates/sean-ellis-pmf-survey/): The Sean Ellis test questions, ready to copy: the 40% 'very disappointed' question, Superhuman's follow-ups, segment questions and a scoring sheet.
- [Video Sales Letter Script Template](https://www.subscriptionplaybook.com/templates/vsl-script/): A fill-in video sales letter script based on the five-step VSL formula, updated for 2026: hook, rapport, problem, solution, offer, plus a 3-minute cut.
- [Willingness to Pay Interview Questions](https://www.subscriptionplaybook.com/templates/willingness-to-pay-interview-script/): A 30-minute willingness to pay interview script with 25 questions: the problem, its cost, alternatives, buying process and price probes, plus a notes sheet.
- [Willingness to Pay Survey](https://www.subscriptionplaybook.com/templates/willingness-to-pay-survey/): A copy-ready willingness to pay survey: screening questions, offer description, the four Van Westendorp questions, purchase intent scale and invite email.

## Glossary
- [The Subscription and Pricing Glossary](https://www.subscriptionplaybook.com/glossary/): The 2026 subscription glossary: 230+ pricing, SaaS metrics and AI pricing terms in plain English, with formulas and links to deeper guides and free tools.
- [What Is a Credit in AI Pricing?](https://www.subscriptionplaybook.com/glossary/ai-credit/): What an AI credit is, what one is worth at Lovable, Runway, Salesforce and others in 2026, and how to work out what a task really costs you in dollars.
- [What Is Churn?](https://www.subscriptionplaybook.com/glossary/churn/): Churn is the share of customers or recurring revenue you lose in a period. Plain definition, the formula, the main types, 2026 benchmarks and next steps.
- [Cost Per Token](https://www.subscriptionplaybook.com/glossary/cost-per-token/): Cost per token is what an AI model charges for each unit of text. Get the formula, October 2026 prices per million tokens and a worked example in cents.
- [What Is Credit-Based Pricing?](https://www.subscriptionplaybook.com/glossary/credit-based-pricing/): Credit-based pricing explained simply: how credits, allowances and top-ups work, real 2026 examples, the formula for a rate card, and when to avoid it.
- [What Is an Economic Moat?](https://www.subscriptionplaybook.com/glossary/economic-moat/): An economic moat is a lasting advantage that protects a business from rivals. Plain definition, Buffett's origin, Morningstar's five sources and MOATS.
- [What Is Land and Expand?](https://www.subscriptionplaybook.com/glossary/land-and-expand/): Land and expand means winning a customer with a small, low-risk offer, then growing what they buy. Definition, examples, five factors and how to measure.
- [What Are Network Effects?](https://www.subscriptionplaybook.com/glossary/network-effects/): Network effects happen when a product gets more valuable as more people use it. Plain definition, the six types from the book, examples and common myths.
- [What Is Outcome-Based Pricing?](https://www.subscriptionplaybook.com/glossary/outcome-based-pricing/): Outcome-based pricing means customers pay only when an agreed result happens. Plain definition, 2026 examples from Fin to Zendesk, and when it backfires.
- [What Is Product-Led Growth?](https://www.subscriptionplaybook.com/glossary/product-led-growth/): Product-led growth is when the product itself wins, converts and expands customers. Plain definition, 2026 examples, the funnel formula and when PLG fails.
- [What Is Product/Market Fit?](https://www.subscriptionplaybook.com/glossary/product-market-fit/): Product/market fit means customers want your offer so much they stay and tell others. Definition, the Sean Ellis 40% test, signs to look for and myths.
- [What Is a Reverse Trial?](https://www.subscriptionplaybook.com/glossary/reverse-trial/): A reverse trial starts new users on your paid plan, then drops them to free instead of locking them out. Definition, comparison table and when to use it.
- [What Is a Token in AI Pricing?](https://www.subscriptionplaybook.com/glossary/token/): A token is a chunk of text an AI model reads or writes, about four characters. See how tokens are counted, why output costs more, and what a book costs.
- [What Is Value-Based Pricing?](https://www.subscriptionplaybook.com/glossary/value-based-pricing/): Value-based pricing sets your price from the value customers get, not your costs or competitors. Plain definition, formula, a worked example and pitfalls.
- [What Is a Value Metric?](https://www.subscriptionplaybook.com/glossary/value-metric/): A value metric is the unit your price is based on: users, transactions, locations or resolutions. Plain definition, examples and the five tests to use.
- [What Is Willingness to Pay](https://www.subscriptionplaybook.com/glossary/willingness-to-pay/): Willingness to pay is the most a customer will pay before walking away. Plain definition, how to measure it, a Gabor-Granger example and common traps.

## Tools
- [Subscription Model Selector: Which of the 8 Models Fits Your Business?](https://www.subscriptionplaybook.com/tools/subscription-model-selector/): Answer eight quick questions and see which of the 8 subscription models fits your business best, with reasons, examples and how to apply each one.
- [Pricing Model Picker: Flat, Tiered, Seats, Usage, Credits or Outcomes?](https://www.subscriptionplaybook.com/tools/pricing-model-picker/): Answer 10 quick questions about your costs, customers and value. Get the model that fits, a runner-up, how customers should start and real examples.
- [The MOATS Scorecard: How Wide Is the Moat Around Your Business?](https://www.subscriptionplaybook.com/tools/moat-scorecard/): Score your business on the five MOATS factors and all 11 moat elements from The Subscription Playbook. Get a score out of 100 and the fixes to make first.
- [Pricing Table Builder: Design Three Tiers That Sell the Middle One](https://www.subscriptionplaybook.com/tools/pricing-table-builder/): Build a good-better-best pricing table in minutes. Edit tiers, prices and features, preview monthly and annual, run the checks and export HTML or Markdown.
- [Value Metric Finder: Which Unit Should Your Price Be Based On?](https://www.subscriptionplaybook.com/tools/value-metric-finder/): Score candidate value metrics on the book's five tests: value-based, scalable, flexible, feasible and predictable. Get a ranked shortlist and what to fix.
- [AI Gross Margin Calculator: Are Your Heavy Users Eating Your Margin?](https://www.subscriptionplaybook.com/tools/ai-gross-margin-calculator/): Model token costs, light, median and heavy users, other COGS and your price. See gross margin by segment, your break-even price and heavy-user risk.
- [AI Token Cost Calculator: What Will Your LLM API Bill Be?](https://www.subscriptionplaybook.com/tools/ai-token-cost-calculator/): Estimate your monthly LLM API bill across 20 models in seconds. Enter requests, tokens and cache hits to see cost per request, per 1,000 and per month.
- [Credit Pack Designer: Turn Your Costs Into a Credit Rate Card](https://www.subscriptionplaybook.com/tools/credit-pack-designer/): Enter your cost per action and target margin. Get credits per action, plan allowances, top-up prices, worst-case margin and a ready-made credit policy.
- [AI Agent Pricing Calculator: Per Seat, Per Conversation or Per Resolution?](https://www.subscriptionplaybook.com/tools/ai-agent-pricing-calculator/): Compare per-seat, per-conversation, per-resolution and hybrid pricing for an AI agent. See what your customer saves, your margin and what a bad month does.
- [Subscription Price Calculator: What Should You Charge Each Month?](https://www.subscriptionplaybook.com/tools/subscription-price-calculator/): Work out a profitable monthly subscription price after materials, staff time, card fees and GST. See margin per member, heavy-user risk and a 3-tier plan.
- [Subscription vs One-off Sales: What Would Switching Do to Your Profit?](https://www.subscriptionplaybook.com/tools/subscription-profit-calculator/): Compare one-off sales with a subscription over 24 months: revenue, MRR, cash flow, payback on launch costs and an illustrative valuation of each model.
- [Price Increase Simulator: Will Raising Your Price Pay Off?](https://www.subscriptionplaybook.com/tools/price-increase-simulator/): Model a price rise before you announce it. See MRR with and without the increase, the churn you can afford, and whether to grandfather existing customers.
- [MRR Calculator: See Exactly Where Your Recurring Revenue Moved](https://www.subscriptionplaybook.com/tools/mrr-calculator/): Free MRR calculator: enter new, expansion, contraction and churned MRR to get ending MRR, net new MRR, ARR, growth rate and SaaS quick ratio in seconds.
- [Churn Rate Calculator: What Churn Really Costs You](https://www.subscriptionplaybook.com/tools/churn-calculator/): Free churn rate calculator: get monthly and annual customer churn, revenue churn, GRR, NRR and average lifetime, then compare with 2026 benchmarks.
- [Customer Lifetime Value (LTV) Calculator](https://www.subscriptionplaybook.com/tools/ltv-calculator/): Free LTV calculator for subscription businesses: gross-margin LTV, a realistic discounted LTV with expansion, and the most you can spend to win a customer.
- [LTV:CAC and CAC Payback Calculator](https://www.subscriptionplaybook.com/tools/ltv-cac-calculator/): Free LTV:CAC calculator: work out CAC, lifetime value, your LTV to CAC ratio and CAC payback in months, then see how you compare with 2026 SaaS benchmarks.
- [NRR and GRR Calculator: Is Your Customer Base Growing on Its Own?](https://www.subscriptionplaybook.com/tools/nrr-calculator/): Free NRR calculator: enter starting MRR, expansion, contraction and churn to get net and gross revenue retention, annualized, with benchmarks by segment.
- [Rule of 40 Calculator](https://www.subscriptionplaybook.com/tools/rule-of-40-calculator/): Free Rule of 40 calculator: add revenue growth and EBITDA or cash flow margin, see your score against 2025 benchmarks, and test what it takes to reach 40.
- [Subscription Business Valuation Estimator](https://www.subscriptionplaybook.com/tools/saas-valuation-calculator/): Free SaaS valuation calculator: an illustrative ARR multiple and value range from growth, NRR, margin, profit and concentration, using 2026 market data.
- [Van Westendorp Price Sensitivity Calculator](https://www.subscriptionplaybook.com/tools/van-westendorp-calculator/): Free Van Westendorp calculator: paste your four price answers and get the acceptable price range, optimal and indifference prices, and the curves.
- [Product/Market Fit Survey Scorer: Run the Sean Ellis 40% Test](https://www.subscriptionplaybook.com/tools/pmf-survey/): Free Sean Ellis test scorer: copy the PMF survey, enter your answers overall and by segment, and see your score against 40% and Superhuman's next steps.
- [Annual Discount Calculator: How Much Should an Annual Plan Save?](https://www.subscriptionplaybook.com/tools/annual-discount-calculator/): Find the annual plan discount that still beats monthly billing. Uses your churn, renewal rate and cost of capital to show the break-even and a safe target.
- [Stripe Export Analyzer: MRR, Churn and Cohorts From Your Subscriptions CSV](https://www.subscriptionplaybook.com/tools/stripe-metrics-analyser/): Upload a Stripe subscriptions CSV and get MRR, ARR, churn, ARPA, MRR movements and a cohort retention table. Free, and your data never leaves your browser.
- [Customer Pain-Point Analyser: Turn Reviews and Tickets Into Decisions](https://www.subscriptionplaybook.com/tools/customer-feedback-analyser/): Paste reviews, tickets or survey answers. Get instant themes and quotes in your browser, then an AI read of pain points, jobs-to-be-done and churn risks.
- [Website Subscription Audit: Find the Recurring Revenue Hiding in Your Website](https://www.subscriptionplaybook.com/tools/website-analyser/): Enter your website address and get an AI audit of your subscription opportunities and pricing page, plus a two-minute self-check that works without AI.
- [Synthetic Customer Panel: Rehearse Your Offer and Price on AI Personas](https://www.subscriptionplaybook.com/tools/synthetic-user-testing/): Describe your offer, audience and prices. Get a simulated panel of customer personas, then a ready-made kit to test with real people. Directional only.
- [Starving Crowd Niche Finder: Which of Your Niche Ideas Is Hungriest?](https://www.subscriptionplaybook.com/tools/starving-crowd-niche-finder/): Score up to five niche ideas on the five starving crowd signs from Feed a Starving Crowd, see them ranked, and get an optional AI second opinion. Free.
- [Network Effects Scorecard: Which of the Six Network Effects Could You Build?](https://www.subscriptionplaybook.com/tools/network-effects-scorecard/): Score your business against the six network effects, get a supply-first plan for the chicken-or-egg problem, and see where people could go around you.
- [Churn Risk Checklist: Where Will Your Customers Leave?](https://www.subscriptionplaybook.com/tools/churn-risk-checklist/): Answer 21 yes/no questions drawn from The Subscription Playbook's churn best practices. Get a churn risk score, health by area and a prioritized fix list.
- [Australian Subscription Compliance Checker: Are You Ready for 1 July 2027?](https://www.subscriptionplaybook.com/tools/compliance-checker/): Check your sign-up, reminders and cancellation flow against Australia's new subscription rules. Get a readiness score and a prioritized fix list. Free.
- [Consulting Rate Calculator: Your Day Rate, Retainers and Success Fees](https://www.subscriptionplaybook.com/tools/consulting-rate-calculator/): Free consulting rate calculator: find your hourly and day rate floor from income, overheads, tax and utilization, then build retainers and success fees.
- [Ask the Book: Your Subscription and Pricing Questions, Answered From Both Books](https://www.subscriptionplaybook.com/tools/ask-the-book/): Ask any question about subscriptions, pricing, churn or marketing. Get answers drawn from The Subscription Playbook and Feed a Starving Crowd, with links.

## Case studies
- [How Adobe's Hidden Cancellation Fee Cost It $150 Million](https://www.subscriptionplaybook.com/case-studies/adobe-cancellation-fees/)
- [How Amazon Prime Paid $2.5 Billion for Making Cancellation Hard](https://www.subscriptionplaybook.com/case-studies/amazon-prime/)
- [How Atlassian Set a Deadline to Move Every Customer to the Cloud](https://www.subscriptionplaybook.com/case-studies/atlassian-cloud-migration/)
- [How Babylon Health Went From $4.2 Billion to a £500,000 Fire Sale](https://www.subscriptionplaybook.com/case-studies/babylon-health/)
- [How Book of the Month Club Turned 100 by Going Back to Its Roots](https://www.subscriptionplaybook.com/case-studies/book-of-the-month-club/)
- [How Canva Raised Team Prices 300% and Bought an AI Engine to Justify It](https://www.subscriptionplaybook.com/case-studies/canva-teams-price-rise/)
- [How Canva Reached $4 Billion ARR With a Freemium Funnel and AI Upsells](https://www.subscriptionplaybook.com/case-studies/canva-freemium/)
- [How Car Subscriptions Stalled: Care by Volvo Quits, and Jaguar Hits Pause](https://www.subscriptionplaybook.com/case-studies/car-subscriptions/)
- [How Chegg Lost Half Its Revenue When AI Gave Away Its Product for Free](https://www.subscriptionplaybook.com/case-studies/chegg-ai-disruption/)
- [How Clay Unbundled Data From Work and Cut Prices 50% to 90% to Grow](https://www.subscriptionplaybook.com/case-studies/clay-credits/)
- [How Columbia House's "12 CDs for a Penny" Finally Ran Out of Road](https://www.subscriptionplaybook.com/case-studies/columbia-house/)
- [How Cursor Broke "Unlimited," Said Sorry, and Still Hit $1 Billion](https://www.subscriptionplaybook.com/case-studies/cursor-pricing/)
- [How Dental Practices Are Replacing Insurance With Membership Plans](https://www.subscriptionplaybook.com/case-studies/dental-membership-plans/)
- [How Disney+ Tripled Its Price and Stopped Telling Anyone How Many Subscribers It Had](https://www.subscriptionplaybook.com/case-studies/disney-plus-price-rises/)
- [How DocuSign Stopped Being "Just E-Signature" to Restart Growth](https://www.subscriptionplaybook.com/case-studies/docusign-land-and-expand/)
- [How Dollar Shave Club Went From $1 Billion to a Private-Equity Carve-Out](https://www.subscriptionplaybook.com/case-studies/dollar-shave-club/)
- [How Dropbox's Referral Rocket Hit a Ceiling at 18 Million Payers](https://www.subscriptionplaybook.com/case-studies/dropbox-referral-program/)
- [How Duolingo's Streaks Became a 12.7-Million-Subscriber Machine](https://www.subscriptionplaybook.com/case-studies/duolingo-streaks/)
- [How ElevenLabs Turned a Free Voice Demo Into $330 Million ARR With Credits](https://www.subscriptionplaybook.com/case-studies/elevenlabs-credits/)
- [How Employment Hero Grew Tenfold by Selling Everything a Small Employer Needs](https://www.subscriptionplaybook.com/case-studies/employment-hero/)
- [How The Food Boss Academy Shows the Shelf-Life of a Solo Subscription](https://www.subscriptionplaybook.com/case-studies/food-boss-academy/)
- [How GitHub's Users Who "Asked to Pay" Now Pay for AI by the Credit](https://www.subscriptionplaybook.com/case-studies/github-copilot-pricing/)
- [How GoPro's Subscription Kept the Lights On While Camera Sales Fell](https://www.subscriptionplaybook.com/case-studies/gopro-subscription/)
- [How Groove's Churn Lesson Grew Up Into an AI Help Desk Priced in Credits](https://www.subscriptionplaybook.com/case-studies/groove-churn-email/)
- [How HelloFresh's Cancellation Cut-Off Helped Write Australia's New Subscription Law](https://www.subscriptionplaybook.com/case-studies/hellofresh-australia-cancellation/)
- [How HomeJoy's Collapse Still Explains Why Marketplaces Add Software](https://www.subscriptionplaybook.com/case-studies/homejoy-disintermediation/)
- [How Intercom Bet the Company on 99 Cents per Resolution](https://www.subscriptionplaybook.com/case-studies/intercom-fin-per-resolution-pricing/)
- [How Kogan First Grew Into a $61 Million Loyalty Engine](https://www.subscriptionplaybook.com/case-studies/kogan-first/)
- [How Looker Went From Developer Tool to Google's "Agentic BI," Priced in Tokens](https://www.subscriptionplaybook.com/case-studies/looker/)
- [How Lovable Hit a $600 Million Run Rate by Selling "a Business That Builds Businesses"](https://www.subscriptionplaybook.com/case-studies/lovable/)
- [How Microsoft's AI Price Rise Put It in an Australian Court](https://www.subscriptionplaybook.com/case-studies/microsoft-365-copilot-accc/)
- [How Mister Car Wash Made 79% of Its Sales From a Monthly Club](https://www.subscriptionplaybook.com/case-studies/mister-car-wash-unlimited-club/)
- [How Netflix Stopped Counting Subscribers and Started Counting Money](https://www.subscriptionplaybook.com/case-studies/netflix/)
- [How Nubank Became a Billion-Dollar-a-Quarter Bank](https://www.subscriptionplaybook.com/case-studies/nubank/)
- [How Panera Learned That "Unlimited" Coffee Needs a Limit](https://www.subscriptionplaybook.com/case-studies/panera-unlimited-sip-club/)
- [How Patreon Passed $10 Billion Paid to Creators and Simplified Its Fee](https://www.subscriptionplaybook.com/case-studies/patreon/)
- [How Peloton's 0.73% Churn Became 2.2%, and What It Did Next](https://www.subscriptionplaybook.com/case-studies/peloton-churn/)
- [How Planet Fitness Raised Its $10 Price for the First Time in 26 Years](https://www.subscriptionplaybook.com/case-studies/planet-fitness-price-increase/)
- [How Pret's Coffee Subscription Went From £30 to £10, and From Free Coffee to Half-Price](https://www.subscriptionplaybook.com/case-studies/pret-coffee-subscription/)
- [How Procore Kept Usage-Based Pricing Honest at $1.3 Billion](https://www.subscriptionplaybook.com/case-studies/procore-usage-pricing/)
- [How ProfitWell's "Free First" Strategy Turned Into a $200 Million Exit](https://www.subscriptionplaybook.com/case-studies/profitwell-paddle/)
- [How Replit Learned That "Pay for Effort" Needs a Price Tag Up Front](https://www.subscriptionplaybook.com/case-studies/replit-effort-pricing/)
- [How SafetyCulture Became Mitti, and Why Its Founder Came Back](https://www.subscriptionplaybook.com/case-studies/safetyculture/)
- [How Salesforce Needed Three Pricing Models to Sell AI Agents](https://www.subscriptionplaybook.com/case-studies/salesforce-agentforce-pricing/)
- [How Slack (Inside Salesforce) Put AI in the Box and Raised the Price](https://www.subscriptionplaybook.com/case-studies/slack-ai-pricing/)
- [How Spotify Finally Turned 300 Million Subscribers Into a Profit](https://www.subscriptionplaybook.com/case-studies/spotify/)
- [How Starbucks Rebuilt Rewards Around Tiers for 35 Million Active Members](https://www.subscriptionplaybook.com/case-studies/starbucks-rewards-tiers/)
- [How Strava Turned 150 Million Free Athletes Into a Subscription Business](https://www.subscriptionplaybook.com/case-studies/strava-freemium/)
- [How Stripe's Moat Got Wider: $1.9 Trillion and Counting](https://www.subscriptionplaybook.com/case-studies/stripe-moat/)
- [How StyleSeat Stopped Being Free and Started Charging for New Clients](https://www.subscriptionplaybook.com/case-studies/styleseat/)
- [How Superhuman's Obsession With Product/Market Fit Ended in a Grammarly Acquisition](https://www.subscriptionplaybook.com/case-studies/superhuman-pmf-engine/)
- [How TechnologyOne Passed $500 Million ARR 18 Months Early, and Aimed for $1 Billion](https://www.subscriptionplaybook.com/case-studies/technologyone/)
- [How Uber Killed Its Free Rewards Program, Then Won (and Got Sued) With Uber One](https://www.subscriptionplaybook.com/case-studies/uber-one/)
- [How Udemy Swapped One-Off Course Sales for Subscriptions, Then Merged With Coursera](https://www.subscriptionplaybook.com/case-studies/udemy-subscription/)
- [How Vets Turned Check-Ups Into a $660-a-Year Wellness Membership](https://www.subscriptionplaybook.com/case-studies/vet-wellness-plans/)
- [How Who Gives A Crap Took a Toilet-Paper Subscription Into the Supermarket](https://www.subscriptionplaybook.com/case-studies/who-gives-a-crap/)
- [How WiseTech Killed Seat Fees Before AI Could Kill Them First](https://www.subscriptionplaybook.com/case-studies/wisetech-pricing/)
- [How Xero Simplified Its Plans, Raised Prices, and Grew Average Revenue 23%](https://www.subscriptionplaybook.com/case-studies/xero-pricing-changes/)
- [How Zillow Turned Trulia's Network Into a Profitable "Home Journey"](https://www.subscriptionplaybook.com/case-studies/zillow-trulia-network-effects/)
- [How Zoom Became a 4%-Growth Company, and What It's Doing About It](https://www.subscriptionplaybook.com/case-studies/zoom-freemium/)
- [How a Heating and Cooling Contractor Tripled Its Maintenance Contracts](https://www.subscriptionplaybook.com/case-studies/hvac-maintenance-plans/)
- [How the FTC's "Click to Cancel" Rule Died in Court, and Why It Changed Nothing](https://www.subscriptionplaybook.com/case-studies/ftc-click-to-cancel/)
- [How the UK Gave Every Subscriber Two Chances to Change Their Mind](https://www.subscriptionplaybook.com/case-studies/uk-dmcc-subscription-rules/)

## Data
- [AI Pricing Index](https://www.subscriptionplaybook.com/pricing/ai/index/)
- [AI Pricing Report, October 2026](https://www.subscriptionplaybook.com/pricing/ai/reports/october-2026/): monthly summary of the pricing model mix across 75 products and what changed: pricing models, value metrics and prices for 70+ AI and SaaS companies, checked 27 Oct 2026.
- [Pricing teardowns](https://www.subscriptionplaybook.com/pricing-teardowns/)

## Book pages
- [The Subscription Playbook](https://www.subscriptionplaybook.com/book/)
- [Feed a Starving Crowd](https://www.subscriptionplaybook.com/feed-a-starving-crowd/)
- [Free Subscription Profit Review (BPAG Accountants)](https://www.subscriptionplaybook.com/profit-review/)