The short version
Robert Coorey holds a Bachelor of Computer Science from Macquarie University and an MBA from the Macquarie Graduate School of Management. Before running his own businesses he sold photocopiers, worked in banking and became a national sales manager in telecommunications.
In 2023 Business News Australia ranked him #29 in its Top 100 Young Entrepreneurs.
Today Robert is a Director at BPAG Accountants in Sydney and the founder of Nagaris, a compliance-focused AI platform for regulated industries.
How he got here
Robert's marketing career started with a single newspaper ad. He was a DJ charging $250 a gig, paid $1,000 for the ad, and the phone rang the moment it ran. That lesson (find a hungry crowd and feed it) became his first book, Feed a Starving Crowd.
His first agency offered payment on results. It grew fast and attracted international clients, but every dollar was one-off. Feast, then famine. He sold the business and went looking for a better model.
That search became The Subscription Playbook: why recurring revenue plus a moat is the ultimate business, and how any business, from a coffee shop to a medical practice, can build one.
In the media
The Huffington Post called Robert "one of the most influential online marketers across the globe." Fast Company called him "an online marketing guru." He has spoken to audiences across Australia, New Zealand and the US.
Why this site exists
Books date. Pricing changes every week, especially in AI. This site keeps the book's frameworks current, adds tools that turn them into decisions, and gives Australian business owners a direct line to practical accounting help through BPAG.