Feed a Starving Crowd

There's no point making dinner if nobody's hungry

Robert learned marketing from one newspaper ad. He was a DJ charging $250 a gig, nervously paid $1,000 for an ad, and the phone rang the moment it went to press. Someone he'd never met read a few sentences he wrote, and booked him.

That's the whole idea of this book. Find a crowd that's already hungry, then feed it. The strategies are low-cost, practical and tested, from launching with no budget, list or product to running affiliate programs, writing copy that sells and getting a book onto the bestseller list.

The chapters, updated for 2026

1. Find a starving crowd
2. Launch fast and cheap
3. Scarcity without being slimy
4. Copy that makes people buy
5. Web designs that convert
6. Affiliates, JVs and bloggers
7. Social media nobody else is doing
8. Low-budget video and Meta ads
9. Video sales letters
10. Crowdfunding
11. Get on the bestseller list
12. Unusual product launches
13. Doing this for clients

“This book is fantastic for the start-up businesses that want to do as much marketing as possible for free, and will assist larger businesses with ideas.”
Holly, verified Amazon review (2014)