https://www.subscriptionplaybook.com/Subscription, pricing and AI pricing guides by Robert Coorey.enhttps://www.subscriptionplaybook.com/au/https://www.subscriptionplaybook.com/au/Running a subscription business in Australia: the new 2027 subscription-trap rules, ACL, GST, cash flow and valuation, with A$ examples and a checklist.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/accc-subscriptions/https://www.subscriptionplaybook.com/au/accc-subscriptions/What the ACCC expects from subscription businesses in 2026: its priorities, the HelloFresh, Microsoft and Amazon cases, and a self-audit checklist.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/australian-consumer-law/https://www.subscriptionplaybook.com/au/australian-consumer-law/How the Australian Consumer Law applies to subscriptions in 2026: consumer guarantees, refunds, misleading sign-ups, unfair terms and 2027 changes.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/automatic-renewals/https://www.subscriptionplaybook.com/au/automatic-renewals/Yes, automatic renewals are legal in Australia, with conditions. What the ACL requires now, the renewal notice rules from July 2027, and reminder timing.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/cancellation-rules/https://www.subscriptionplaybook.com/au/cancellation-rules/Subscription cancellation rules in Australia: what the ACL requires now, the easy-exit duty from 1 July 2027, online cancellation and save offers.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/cash-flow-subscriptions/https://www.subscriptionplaybook.com/au/cash-flow-subscriptions/How subscriptions change cash flow: the switching dip, annual prepayments, GST and BAS timing, failed payments and a simple forecast, with A$ examples.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/gst-on-subscriptions/https://www.subscriptionplaybook.com/au/gst-on-subscriptions/Is there GST on subscriptions in Australia? Registration, the one-eleventh rule, annual plans, overseas SaaS, GST-free supplies and tax invoices explained.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/price-increase-rules/https://www.subscriptionplaybook.com/au/price-increase-rules/Is there a legal notice period for price increases in Australia? What the ACL, unfair contract terms and 2027 rules mean for subscriptions, with examples.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/rd-tax-incentive-software/https://www.subscriptionplaybook.com/au/rd-tax-incentive-software/Does software qualify for the R&D Tax Incentive? Rates, eligibility, exclusions, a worked A$ example and record-keeping tips for SaaS and AI companies.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/revenue-recognition/https://www.subscriptionplaybook.com/au/revenue-recognition/How to recognize subscription revenue under AASB 15: the five steps, annual plans, setup fees, free months, credits and commissions, with A$ journals.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/saas-valuation-australia/https://www.subscriptionplaybook.com/au/saas-valuation-australia/How Australian SaaS businesses are valued in 2026: current revenue multiples, private discounts, ASX examples, local due diligence and a worked A$ example.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/selling-a-subscription-business/https://www.subscriptionplaybook.com/au/selling-a-subscription-business/How to sell a business in Australia, step by step: valuation, buyers, contracts, GST going concern, CGT, staff and what buyers check in subscriptions.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/selling-a-subscription-business/cgt/https://www.subscriptionplaybook.com/au/selling-a-subscription-business/cgt/CGT on selling a business in Australia: the 50% discount, four small business concessions, the 1 July 2027 changes and a worked A$ example (Oct 2026).Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/subscription-trap-laws/https://www.subscriptionplaybook.com/au/subscription-trap-laws/Australia's subscription trap laws start 1 July 2027. What the Unfair Trading Practices Act requires, who it covers, penalties, and how to get ready.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/au/unfair-contract-terms/https://www.subscriptionplaybook.com/au/unfair-contract-terms/Unfair contract terms in Australia explained for subscriptions: the three-part test, who's covered, penalties since 2023, and eight risky clauses to fix.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/benchmarks/https://www.subscriptionplaybook.com/benchmarks/SaaS and subscription benchmarks for 2026 in one place: growth, NRR, gross margin, CAC payback, LTV:CAC, Rule of 40 and conversion, each with source and year.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/blog/best-pricing-books/https://www.subscriptionplaybook.com/blog/best-pricing-books/The best books on pricing strategy, from Monetizing Innovation to Confessions of the Pricing Man, with who each suits, what to skip, and what's dated.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/blog/best-subscription-business-books/https://www.subscriptionplaybook.com/blog/best-subscription-business-books/The best books on subscription business, from Subscribed to The Automatic Customer, with who each suits, what it gets right and what's dated. Two are mine.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/adobe-cancellation-fees/https://www.subscriptionplaybook.com/case-studies/adobe-cancellation-fees/Adobe's annual-paid-monthly plan hid an exit fee of 50% of the remaining payments. In 2026 it agreed to a $150M settlement. What went wrong, and the fix.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/amazon-prime/https://www.subscriptionplaybook.com/case-studies/amazon-prime/Amazon Prime still grows 10% to 12% a year, but a hard-to-cancel flow cost it a $2.5 billion FTC settlement in 2025. What happened and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/atlassian-cloud-migration/https://www.subscriptionplaybook.com/case-studies/atlassian-cloud-migration/Atlassian is ending Data Center by 2029. The dates, the incentives, why cloud costs more, and what any business can learn about retiring an old plan.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/babylon-health/https://www.subscriptionplaybook.com/case-studies/babylon-health/Babylon Health went public at a $4.2 billion valuation in 2021 and sold its UK assets for about £500,000 in 2023. What went wrong with its insurance model.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/book-of-the-month-club/https://www.subscriptionplaybook.com/case-studies/book-of-the-month-club/Book of the Month Club turned 100 in 2026 with 400,000+ members. How a curated shortlist beat the old mail-order model, and what any small business can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/canva-freemium/https://www.subscriptionplaybook.com/case-studies/canva-freemium/Canva hit US$4 billion ARR in 2025 with 265 million monthly users and 31 million payers. How its freemium funnel and land-and-expand model work.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/canva-teams-price-rise/https://www.subscriptionplaybook.com/case-studies/canva-teams-price-rise/In 2024 Canva lifted some Teams plans from $119.99 to $500 a year, citing AI. Here's how it softened the rise, why customers stayed, and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/car-subscriptions/https://www.subscriptionplaybook.com/case-studies/car-subscriptions/Care by Volvo was suspended in 2024 and Jaguar paused most new-car sales. Why car subscriptions stalled, the economics behind it, and what to copy instead.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/chegg-ai-disruption/https://www.subscriptionplaybook.com/case-studies/chegg-ai-disruption/Chegg's homework-help subscription lost half its revenue to free AI answers and Google's AI Overviews. The timeline, why its moat failed, what to do.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/clay-credits/https://www.subscriptionplaybook.com/case-studies/clay-credits/Clay split one credit into Data Credits and Actions, cut data prices 50% to 90% and stopped charging for failed lookups. Why, and what you can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/columbia-house/https://www.subscriptionplaybook.com/case-studies/columbia-house/Columbia House made $1.4 billion a year on 12 CDs for a penny, then closed in 2026. Why subscriptions built on inertia die, and how to build on trust.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/cursor-pricing/https://www.subscriptionplaybook.com/case-studies/cursor-pricing/Cursor swapped 500 requests for $20 of usage, said sorry, refunded users and kept growing. What happened, the numbers, and the lessons for your pricing.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/dental-membership-plans/https://www.subscriptionplaybook.com/case-studies/dental-membership-plans/How dental practices use in-house membership plans to win uninsured patients, what the Clerri study found, and the steps to build a plan of your own.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/disney-plus-price-rises/https://www.subscriptionplaybook.com/case-studies/disney-plus-price-rises/Disney+ went from $6.99 to $21.49 a month in seven years, then stopped reporting subscribers. Why the price rises worked, what they cost, and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/docusign-land-and-expand/https://www.subscriptionplaybook.com/case-studies/docusign-land-and-expand/DocuSign grew 54% in 2021, then slowed to single digits as e-signature became a commodity. Here's how its AI contract product reached 10.8% of ARR.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/dollar-shave-club/https://www.subscriptionplaybook.com/case-studies/dollar-shave-club/Dollar Shave Club's viral video built a $1 billion razor subscription. Seven years later Unilever sold a 65% stake. Why marketing alone isn't a moat.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/dropbox-referral-program/https://www.subscriptionplaybook.com/case-studies/dropbox-referral-program/Dropbox's storage-for-referrals program is a classic. By 2026 paying users sat flat at 18.19 million with 0.9% growth, but a 39.7% margin. The lesson.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/duolingo-streaks/https://www.subscriptionplaybook.com/case-studies/duolingo-streaks/Duolingo's streaks and a June 2026 'Streak Revival' brought back 15.4 million learners. The numbers, why gamification works, and what you can steal.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/elevenlabs-credits/https://www.subscriptionplaybook.com/case-studies/elevenlabs-credits/ElevenLabs gives 10,000 free credits a month, then a ladder from $6 to $990. How its credit pricing really works, the per-credit math, and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/employment-hero/https://www.subscriptionplaybook.com/case-studies/employment-hero/Employment Hero passed A$300M ARR in 2025, ten times its size five years earlier, by landing with payroll and expanding. How it works and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/food-boss-academy/https://www.subscriptionplaybook.com/case-studies/food-boss-academy/Lauryn built The Food Boss Academy without spending thousands: video modules, weekly live calls, group coaching. What solo subscriptions can learn from it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/ftc-click-to-cancel/https://www.subscriptionplaybook.com/case-studies/ftc-click-to-cancel/A US court struck down the FTC's click-to-cancel rule in 2025. Then came Amazon's $2.5B and Adobe's $150M settlements. Here's why it still matters.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/github-copilot-pricing/https://www.subscriptionplaybook.com/case-studies/github-copilot-pricing/GitHub's beta users asked to pay. Years later Copilot hit 20 million users, then moved every plan to AI credits from 1 June 2026. Here's why it had to.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/gopro-subscription/https://www.subscriptionplaybook.com/case-studies/gopro-subscription/GoPro revenue fell from $1,005M to $652M in two years. Its subscription barely moved, at $106M with far higher margins. What a product-plus-membership teaches.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/groove-churn-email/https://www.subscriptionplaybook.com/case-studies/groove-churn-email/Groove cut churn 71% by emailing users who showed red-flag behavior. Now it's Helply, an AI help desk with free seats and credits priced by task.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/hellofresh-australia-cancellation/https://www.subscriptionplaybook.com/case-studies/hellofresh-australia-cancellation/The ACCC alleges 62,061 HelloFresh customers were charged after cancelling in time. How the case shaped Australia's 2027 law, and what to fix now.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/homejoy-disintermediation/https://www.subscriptionplaybook.com/case-studies/homejoy-disintermediation/HomeJoy raised $40 million and shut down in 2015 as customers and cleaners went around it. Why marketplaces leak, and how to stop people bypassing you.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/hvac-maintenance-plans/https://www.subscriptionplaybook.com/case-studies/hvac-maintenance-plans/How Atlantic Refrigeration grew from 16 to 50+ maintenance contracts, why trades plans pay off in pull-through work, and how to launch your own plan.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/intercom-fin-per-resolution-pricing/https://www.subscriptionplaybook.com/case-studies/intercom-fin-per-resolution-pricing/Intercom priced its Fin AI agent at $0.99 per resolution instead of per seat. How outcome pricing restarted growth, and how to price per result yourself.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/kogan-first/https://www.subscriptionplaybook.com/case-studies/kogan-first/Kogan bolted a paid membership onto a low-price online store. In FY26 its loyalty subscriptions earned A$61.4 million, up 14.3%. Here's the lesson.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/looker/https://www.subscriptionplaybook.com/case-studies/looker/Looker had 10 customers after a year of selling. Then the market shifted. Now its semantic layer feeds AI agents, and Google meters it in data tokens.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/lovable/https://www.subscriptionplaybook.com/case-studies/lovable/Lovable prices app building in credits per prompt and printed what each prompt costs. How it grew toward $600M ARR, and the credit lessons you can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/microsoft-365-copilot-accc/https://www.subscriptionplaybook.com/case-studies/microsoft-365-copilot-accc/Microsoft added Copilot to Microsoft 365 and raised Australian prices up to 45%. The ACCC says it hid a cheaper plan from 2.7M subscribers. What to learn.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/mister-car-wash-unlimited-club/https://www.subscriptionplaybook.com/case-studies/mister-car-wash-unlimited-club/Mister Car Wash's Unlimited Wash Club hit 79% of wash sales and 2.3 million members, then a $3.1 billion buyout. Why unlimited works for car washes.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/netflix/https://www.subscriptionplaybook.com/case-studies/netflix/Netflix cracked down on password sharing, added ads and raised prices, then stopped reporting subscribers. The 2023-2026 numbers and what small firms can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/nubank/https://www.subscriptionplaybook.com/case-studies/nubank/Nubank started with a purple no-fee credit card. By Q2 2026 it had 139 million customers and $1 billion of quarterly profit. The land-and-expand lesson.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/panera-unlimited-sip-club/https://www.subscriptionplaybook.com/case-studies/panera-unlimited-sip-club/Panera's Unlimited Sip Club became a 30-drink-a-month plan at $14.99. Why it capped unlimited, the annual-plan math, and how a cafe can copy it safely.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/patreon/https://www.subscriptionplaybook.com/case-studies/patreon/Patreon went from a $5,000 YouTube experiment to $10 billion paid to creators, then swapped tiered take rates for one 10% fee. What changed, and why.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/peloton-churn/https://www.subscriptionplaybook.com/case-studies/peloton-churn/Peloton's churn tripled from the 0.73% the book cited to 2.2% in 2026, as revenue fell 40%. How it still turned a profit, and what that means for your churn.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/planet-fitness-price-increase/https://www.subscriptionplaybook.com/case-studies/planet-fitness-price-increase/Planet Fitness lifted its $10 Classic membership to $15 for new members only, after testing. How grandfathering made a 50% rise almost churn-free.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/pret-coffee-subscription/https://www.subscriptionplaybook.com/case-studies/pret-coffee-subscription/Club Pret UK swapped five free drinks a day for half-price drinks at £10 a month. Why Pret did it, the backlash, and how to price a cafe subscription.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/procore-usage-pricing/https://www.subscriptionplaybook.com/case-studies/procore-usage-pricing/Procore prices on construction volume, not seats. In 2025 it hit $1.32 billion revenue, 95% gross and 106% net retention. What its model teaches any business.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/profitwell-paddle/https://www.subscriptionplaybook.com/case-studies/profitwell-paddle/ProfitWell gave its metrics away free, signed up about 30,000 companies, and sold to Paddle for over $200 million. Why the free product was the asset.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/replit-effort-pricing/https://www.subscriptionplaybook.com/case-studies/replit-effort-pricing/Replit swapped $0.25 checkpoints for effort-based pricing, and some bills jumped. What went wrong, how it fixed it, and how to price variable work fairly.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/safetyculture/https://www.subscriptionplaybook.com/case-studies/safetyculture/SafetyCulture grew from a Queensland garage to a $2.7B valuation, stalled, then rebranded as Mitti in 2026 with AI and insurance. What happened and why.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/salesforce-agentforce-pricing/https://www.subscriptionplaybook.com/case-studies/salesforce-agentforce-pricing/Agentforce launched at $2 a conversation, then added credits, per-user fees and fixed deals. What it teaches about pricing a product of uncertain value.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/slack-ai-pricing/https://www.subscriptionplaybook.com/case-studies/slack-ai-pricing/In 2025 Slack folded AI into Business+, retired its AI add-on and lifted the price from $12.50 to $15 a user. What bundling AI teaches any subscription.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/spotify/https://www.subscriptionplaybook.com/case-studies/spotify/Spotify spent years as the great product with no profit. How freemium, ads and steady price rises got it to 306 million subscribers and a profit, 2024-2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/starbucks-rewards-tiers/https://www.subscriptionplaybook.com/case-studies/starbucks-rewards-tiers/In March 2026 Starbucks Rewards relaunched with Green, Gold and Reserve tiers for 35.5 million active members. How it works and how to build your own.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/strava-freemium/https://www.subscriptionplaybook.com/case-studies/strava-freemium/Strava's free social app drives growth, and coaching apps like Runna make the paid tier worth buying. The numbers, the network effects, what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/stripe-moat/https://www.subscriptionplaybook.com/case-studies/stripe-moat/Stripe processed $1.9 trillion in 2025, up 34%, and was valued at $159 billion. How transaction pricing and add-on services widened its moat since 2022.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/styleseat/https://www.subscriptionplaybook.com/case-studies/styleseat/StyleSeat built its network with free software, then added a $35 subscription and a capped fee on new clients only. How it works and what you can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/superhuman-pmf-engine/https://www.subscriptionplaybook.com/case-studies/superhuman-pmf-engine/Superhuman lifted its 'very disappointed' score from 22% to 58%, hit an $825M valuation, then sold to Grammarly, which renamed itself Superhuman.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/technologyone/https://www.subscriptionplaybook.com/case-studies/technologyone/TechnologyOne passed A$500 million ARR 18 months ahead of plan, with 115% net revenue retention and an A$1 billion target. How switching costs did it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/uber-one/https://www.subscriptionplaybook.com/case-studies/uber-one/Uber killed its free points program for a paid membership. Uber One passed 50 million members, then the FTC sued over sign-ups and cancellation.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/udemy-subscription/https://www.subscriptionplaybook.com/case-studies/udemy-subscription/Udemy's subscription revenue hit 72% of sales in 2025 as one-off course sales fell, then it merged with Coursera in 2026. The numbers and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/uk-dmcc-subscription-rules/https://www.subscriptionplaybook.com/case-studies/uk-dmcc-subscription-rules/The UK's DMCC subscription rules start January 2027: reminders, easy exits and two 14-day cooling-off periods. What changes, and how to win renewals.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/vet-wellness-plans/https://www.subscriptionplaybook.com/case-studies/vet-wellness-plans/How Greencross and Banfield turned routine vet visits into wellness memberships, the real prices, what CHOICE warns, and how any clinic can copy it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/who-gives-a-crap/https://www.subscriptionplaybook.com/case-studies/who-gives-a-crap/Who Gives A Crap started with a toilet-paper subscription and a 50-hour stunt. Now it's in Tesco and Whole Foods. The numbers, the moat, and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/wisetech-pricing/https://www.subscriptionplaybook.com/case-studies/wisetech-pricing/WiseTech dropped per-user fees for CargoWise in December 2025 and moved about 95% of customers to transaction pricing. Why, and how to copy the move.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/xero-pricing-changes/https://www.subscriptionplaybook.com/case-studies/xero-pricing-changes/Xero cut its Australian plans to four, raised prices every 1 July, and grew average revenue per customer 23% in FY26. The prices, the results, the lessons.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/zillow-trulia-network-effects/https://www.subscriptionplaybook.com/case-studies/zillow-trulia-network-effects/Trulia sold to Zillow in a $3.5 billion deal built on network effects. By 2025 Zillow had 221 million monthly users and a profit. Here's how it got there.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/case-studies/zoom-freemium/https://www.subscriptionplaybook.com/case-studies/zoom-freemium/Zoom's freemium hook won the pandemic. In FY26 revenue grew 4.4%, online churn was 2.9% a month and enterprise expansion 98%. Here's the fix it's trying.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/https://www.subscriptionplaybook.com/glossary/The 2026 subscription glossary: 230+ pricing, SaaS metrics and AI pricing terms in plain English, with formulas and links to deeper guides and free tools.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/ai-credit/https://www.subscriptionplaybook.com/glossary/ai-credit/What an AI credit is, what one is worth at Lovable, Runway, Salesforce and others in 2026, and how to work out what a task really costs you in dollars.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/churn/https://www.subscriptionplaybook.com/glossary/churn/Churn is the share of customers or recurring revenue you lose in a period. Plain definition, the formula, the main types, 2026 benchmarks and next steps.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/cost-per-token/https://www.subscriptionplaybook.com/glossary/cost-per-token/Cost per token is what an AI model charges for each unit of text. Get the formula, October 2026 prices per million tokens and a worked example in cents.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/credit-based-pricing/https://www.subscriptionplaybook.com/glossary/credit-based-pricing/Credit-based pricing explained simply: how credits, allowances and top-ups work, real 2026 examples, the formula for a rate card, and when to avoid it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/economic-moat/https://www.subscriptionplaybook.com/glossary/economic-moat/An economic moat is a lasting advantage that protects a business from rivals. Plain definition, Buffett's origin, Morningstar's five sources and MOATS.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/land-and-expand/https://www.subscriptionplaybook.com/glossary/land-and-expand/Land and expand means winning a customer with a small, low-risk offer, then growing what they buy. Definition, examples, five factors and how to measure.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/network-effects/https://www.subscriptionplaybook.com/glossary/network-effects/Network effects happen when a product gets more valuable as more people use it. Plain definition, the six types from the book, examples and common myths.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/outcome-based-pricing/https://www.subscriptionplaybook.com/glossary/outcome-based-pricing/Outcome-based pricing means customers pay only when an agreed result happens. Plain definition, 2026 examples from Fin to Zendesk, and when it backfires.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/product-led-growth/https://www.subscriptionplaybook.com/glossary/product-led-growth/Product-led growth is when the product itself wins, converts and expands customers. Plain definition, 2026 examples, the funnel formula and when PLG fails.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/product-market-fit/https://www.subscriptionplaybook.com/glossary/product-market-fit/Product/market fit means customers want your offer so much they stay and tell others. Definition, the Sean Ellis 40% test, signs to look for and myths.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/reverse-trial/https://www.subscriptionplaybook.com/glossary/reverse-trial/A reverse trial starts new users on your paid plan, then drops them to free instead of locking them out. Definition, comparison table and when to use it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/token/https://www.subscriptionplaybook.com/glossary/token/A token is a chunk of text an AI model reads or writes, about four characters. See how tokens are counted, why output costs more, and what a book costs.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/value-based-pricing/https://www.subscriptionplaybook.com/glossary/value-based-pricing/Value-based pricing sets your price from the value customers get, not your costs or competitors. Plain definition, formula, a worked example and pitfalls.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/value-metric/https://www.subscriptionplaybook.com/glossary/value-metric/A value metric is the unit your price is based on: users, transactions, locations or resolutions. Plain definition, examples and the five tests to use.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/glossary/willingness-to-pay/https://www.subscriptionplaybook.com/glossary/willingness-to-pay/Willingness to pay is the most a customer will pay before walking away. Plain definition, how to measure it, a Gabor-Granger example and common traps.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/land-and-expand/https://www.subscriptionplaybook.com/growth/land-and-expand/A land and expand strategy grows revenue from customers you already have. The five factors, DocuSign's six keys, the metrics and the 2026 updates.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/moats/https://www.subscriptionplaybook.com/growth/moats/How to build a moat around your business with the MOATS framework from The Subscription Playbook: 11 moat factors, exercises and 2026 AI-era updates.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/moats/ai-moats/https://www.subscriptionplaybook.com/growth/moats/ai-moats/Which moats AI erodes and which it can't copy: proprietary data, embedded workflows, distribution, margins and outcome pricing, with 2026 examples.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/moats/examples/https://www.subscriptionplaybook.com/growth/moats/examples/Competitive moat examples from Stripe, Nubank, WiseTech, Netflix and local businesses, sorted by moat type, plus five moats that failed and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/moats/moats-framework/https://www.subscriptionplaybook.com/growth/moats/moats-framework/The MOATS framework from The Subscription Playbook: Marketing supremacy, One, Audience, Toughness, Switching. All 11 moat factors plus a self-assessment.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/network-effects/https://www.subscriptionplaybook.com/growth/network-effects/Network effects explained the Subscription Playbook way: the six types, the chicken-or-egg fix, how to stop disintermediation, and what changed by 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/product-led-growth/https://www.subscriptionplaybook.com/growth/product-led-growth/Product-led growth explained with 2026 examples from Canva, Spotify, Duolingo and Zoom, the four-stage PLG flywheel, and when sales-led works better.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/product-market-fit/https://www.subscriptionplaybook.com/growth/product-market-fit/What product market fit is, how to measure it with the Superhuman survey and 40% rule, the signs you don't have it, and how bootstrappers found it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/product-market-fit/examples/https://www.subscriptionplaybook.com/growth/product-market-fit/examples/Product/market fit examples from Netflix, Looker, Patreon, GitHub, Superhuman, Cursor and small businesses: the signal each saw, and five that lost fit.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/product-market-fit/sean-ellis-test/https://www.subscriptionplaybook.com/growth/product-market-fit/sean-ellis-test/How to run the Sean Ellis test, score it against the 40% benchmark and use Superhuman's four-step engine to raise it, with a worked example.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/referral-programs/https://www.subscriptionplaybook.com/growth/referral-programs/Customer referral program examples from Dropbox, Gusto, Evernote and Ontraport, plus the six reward types from The Subscription Playbook and their math.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/growth/shoestring/https://www.subscriptionplaybook.com/growth/shoestring/Grow a subscription business on a low budget: the four techniques from The Subscription Playbook, six referral rewards and 50 cheap tactics for 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/https://www.subscriptionplaybook.com/industries/Which subscription model fits your small business? Playbooks for 28 industries, from cafes and clinics to trades and SaaS, with real examples and profit maths.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/accountants/https://www.subscriptionplaybook.com/industries/accountants/How accounting firms move from timesheets to monthly fixed fees: which models fit, a 3-tier package with A$ prices, the profit maths and a launch plan.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/accountants/value-pricing/https://www.subscriptionplaybook.com/industries/accountants/value-pricing/Value pricing for accountants, step by step: the value conversation, three options with A$ prices, a worked example, and when the hour still makes sense.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/agencies/https://www.subscriptionplaybook.com/industries/agencies/How to run an agency retainer model that doesn't eat your margin: retainer types, a 3-tier offer with A$ prices, the profit maths, launch steps and pitfalls.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/allied-health/https://www.subscriptionplaybook.com/industries/allied-health/How physio, chiro and allied health clinics build membership plans in 2026: a real clinic example, sample tiers, lifetime value maths and AHPRA rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/bakeries/https://www.subscriptionplaybook.com/industries/bakeries/How bakeries build recurring revenue in 2026: weekly bread clubs, cafe standing orders, sample tiers, waste-cutting maths and the Australian GST split.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/beauty-clinics/https://www.subscriptionplaybook.com/industries/beauty-clinics/How beauty and skin clinics build a membership clients keep: a 3-tier A$ offer, the unit economics, and the TGA and Ahpra rules that change everything.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/cafes/https://www.subscriptionplaybook.com/industries/cafes/How cafes price coffee subscriptions in 2026: lessons from Pret and Panera, a sample 3-tier offer, the heavy-user test, GST and the AU rules from 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/car-washes/https://www.subscriptionplaybook.com/industries/car-washes/How car washes and detailers build an unlimited wash club: what Mister Car Wash shows, a 3-tier A$ offer, the profit maths, and Australian rules to know.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/cleaning/https://www.subscriptionplaybook.com/industries/cleaning/How home and commercial cleaning businesses sell recurring plans: the models that fit, a 3-tier A$ offer, honest unit economics and AU rules for 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/consultants/https://www.subscriptionplaybook.com/industries/consultants/How consultants and coaches turn one-off projects into a consulting retainer subscription: models, a 3-tier offer with A$ prices, capacity maths and pitfalls.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/dental/https://www.subscriptionplaybook.com/industries/dental/How dental membership plans work in 2026: what to include, a sample 3-tier plan, the profit maths, and Australia's AHPRA, GST and subscription rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/ecommerce/https://www.subscriptionplaybook.com/industries/ecommerce/The ecommerce subscription model in 2026: subscribe and save, boxes and paid memberships, a 3-tier offer with A$ prices, order-level profit maths and AU rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/education-tutoring/https://www.subscriptionplaybook.com/industries/education-tutoring/How tutoring centers, coaches and course creators use subscriptions: lessons from Udemy and Chegg, a 3-tier A$ offer, unit economics and Australian rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/fitness-studios/https://www.subscriptionplaybook.com/industries/fitness-studios/How to price pilates, yoga and boutique fitness memberships: real 2026 price points, the cost-per-class test, sample tiers and Australian rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/gyms/https://www.subscriptionplaybook.com/industries/gyms/How to price gym memberships in 2026: sample tiers, break-even maths, the breakage trap, and the Australian rules that start on 1 July 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/hair-salons/https://www.subscriptionplaybook.com/industries/hair-salons/How hair salons and barbers build a membership clients keep: which models fit, a 3-tier offer with A$ prices, the unit economics, and AU rules for 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/it-msp/https://www.subscriptionplaybook.com/industries/it-msp/Managed services pricing for IT firms and MSPs: per-user vs per-device, a 3-tier plan with A$ prices, the margin maths, launch steps and Australian rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/law-firms/https://www.subscriptionplaybook.com/industries/law-firms/How law firms sell subscription legal services: models that fit, a 3-tier plan with A$ prices, profit maths, and the Uniform Law rules to check first.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/manufacturers/https://www.subscriptionplaybook.com/industries/manufacturers/How manufacturers and hardware businesses add subscriptions: lessons from GoPro, Raylo and Peloton, a 3-tier A$ offer, the cash flow maths and AU rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/mechanics/https://www.subscriptionplaybook.com/industries/mechanics/How independent mechanics and workshops sell car service plans by subscription: models that fit, a 3-tier A$ offer, unit economics and Australian rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/medical-practices/https://www.subscriptionplaybook.com/industries/medical-practices/How GP and medical clinics use membership models in 2026, what Medicare bulk billing rules forbid, a capped-panel profit example and the AHPRA rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/pet-services/https://www.subscriptionplaybook.com/industries/pet-services/How pet groomers, dog walkers and pet businesses build memberships: which models fit, a 3-tier A$ grooming plan, the unit economics, and Australian rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/real-estate/https://www.subscriptionplaybook.com/industries/real-estate/How agencies and property managers use subscription pricing: the rent roll, flat-fee tiers in A$, the unit economics per door, and AU rules to know.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/restaurants/https://www.subscriptionplaybook.com/industries/restaurants/Restaurant subscriptions that make money: dining clubs, capped passes and wine clubs, with a sample 3-tier offer, profit maths and Australian GST notes.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/retail/https://www.subscriptionplaybook.com/industries/retail/How retail stores add subscriptions: what Kogan, Amazon, Starbucks and Panera teach, a 3-tier A$ offer, the margin maths, and Australia's 2027 rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/saas/https://www.subscriptionplaybook.com/industries/saas/The SaaS subscription model in 2026: why seats are giving way to usage and credits, a 3-tier plan with A$ prices, unit economics, launch steps and AU rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/trades/https://www.subscriptionplaybook.com/industries/trades/How plumbers, electricians and HVAC businesses price maintenance agreements: models that fit, a 3-tier A$ plan, real unit economics and AU rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/industries/vets/https://www.subscriptionplaybook.com/industries/vets/How vet wellness plans work in 2026: Banfield and Greencross examples, a sample life-stage plan, profit maths, GST and the Australian rules from 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/https://www.subscriptionplaybook.com/marketing/Low budget marketing strategies from Feed a Starving Crowd, updated for 2026: find hungry buyers, launch cheaply, write copy that sells, grow subscribers.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/bestseller-book/https://www.subscriptionplaybook.com/marketing/bestseller-book/How to become an Amazon bestseller: how rankings work, choosing categories, building a launch team, getting honest reviews and packing sales into one day.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/book-launch/https://www.subscriptionplaybook.com/marketing/book-launch/A practical book launch strategy: a 12-week plan, pre-orders, launch teams, podcasts, bonuses and partners, and how to turn a book into a lead engine.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/consulting-pricing/https://www.subscriptionplaybook.com/marketing/consulting-pricing/How much to charge for consulting: a day-rate formula with a worked A$ example, five pricing models from hourly to equity, and when to use a retainer.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/copywriting/https://www.subscriptionplaybook.com/marketing/copywriting/Copywriting that sells in 2026: Gary Halbert's two lessons, the headline that always works, a 10-step sales page formula, and AI without the AI sound.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/crowdfunding/https://www.subscriptionplaybook.com/marketing/crowdfunding/How to run a successful crowdfunding campaign: the five elements backers pay for, reward math, the record Kickstarter that was a subscription, and AU tax.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/facebook-ads-small-budget/https://www.subscriptionplaybook.com/marketing/facebook-ads-small-budget/How to run Facebook and Instagram ads on a small budget: work out what a customer is worth, set a budget Meta's learning phase can use, and test cheap video.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/find-a-niche/https://www.subscriptionplaybook.com/marketing/find-a-niche/How to find a niche market with real demand: the Amazon three-star review method, 2026 research sources, a niche scorecard, and a $60 test to pick your name.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/joint-ventures/https://www.subscriptionplaybook.com/marketing/joint-ventures/Joint venture marketing with real examples: how Jay Abraham found $500m, where to find partners in 2026, what to pay them, and how to get them to mail.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/landing-pages/https://www.subscriptionplaybook.com/marketing/landing-pages/Landing pages that convert: the page that got 7,991 webinar sign-ups for under $2,000, split tests that doubled results, 2026 benchmarks and a checkout fix.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/landing-pages/subscription-offers/https://www.subscriptionplaybook.com/marketing/landing-pages/subscription-offers/Subscription landing page examples from Monarch, Owner, Lovable, Strava and Who Gives A Crap, plus a 10-part wireframe and the trial and cancel rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/launch-fast-and-cheap/https://www.subscriptionplaybook.com/marketing/launch-fast-and-cheap/How to launch a product with no budget, no list and no product yet: the bare-bones webinar launch, a $100,000 social launch, and what Click Frenzy taught us.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/low-budget-marketing/https://www.subscriptionplaybook.com/marketing/low-budget-marketing/101 marketing strategies for small business with no budget, from Feed a Starving Crowd and updated for 2026: lists you own, AI search, partners and more.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/product-launch/https://www.subscriptionplaybook.com/marketing/product-launch/A product launch strategy built from real launches: Mindvalley's $1m sequence, a tour sold out with no paid ads, a pre-sold $1m course and a viral email.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/scarcity/https://www.subscriptionplaybook.com/marketing/scarcity/Scarcity marketing that works and stays legal: why people rush to buy, what Taylor Swift and Catch teach, fake urgency rules in 2026, and 10 honest tactics.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/social-media/https://www.subscriptionplaybook.com/marketing/social-media/Social media marketing for small business, updated for 2026: what still works from Feed a Starving Crowd, what died, and the tactics few competitors use yet.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/starving-crowd/https://www.subscriptionplaybook.com/marketing/starving-crowd/Gary Halbert's starving crowd principle explained by the author of Feed a Starving Crowd: spot hungry buyers, score your market, and build recurring sales.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/marketing/video-sales-letter/https://www.subscriptionplaybook.com/marketing/video-sales-letter/What a video sales letter is, Jon Benson's 5-step VSL formula with real examples, how long a VSL should be, and how to make one cheaply and honestly in 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/https://www.subscriptionplaybook.com/metrics/The SaaS and subscription metrics that matter in 2026: formulas, sourced benchmarks, and the five a gym, cafe or SaaS founder should track first.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/arpu/https://www.subscriptionplaybook.com/metrics/arpu/ARPU explained: the formula, monthly vs annual, ARPU vs ARPA vs ARPPU, real 2026 figures from Xero and Dropbox, and five ways to raise it safely.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/arr/https://www.subscriptionplaybook.com/metrics/arr/What annual recurring revenue really means, how to calculate ARR, ARR vs MRR vs run rate, growth benchmarks, and why 2026 ARR headlines need care.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/burn-multiple/https://www.subscriptionplaybook.com/metrics/burn-multiple/What burn multiple is, how to calculate it from net burn and net new ARR, David Sacks' scale from amazing to bad, and how small businesses can use it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/cac-payback/https://www.subscriptionplaybook.com/metrics/cac-payback/How to calculate CAC payback period, what a good payback is in 2026 (the median is 16 months), and how gyms, cafes and SaaS firms can shorten it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/cac/https://www.subscriptionplaybook.com/metrics/cac/How to calculate customer acquisition cost honestly, with SaaS and gym examples, 2026 benchmarks from SaaS Capital and Benchmarkit, and fixes for high CAC.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/expansion-revenue/https://www.subscriptionplaybook.com/metrics/expansion-revenue/Expansion revenue is extra recurring revenue from existing customers. How to calculate expansion MRR, six ways to earn it, and sourced benchmarks.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/free-to-paid-conversion/https://www.subscriptionplaybook.com/metrics/free-to-paid-conversion/What a good free-to-paid conversion rate is in 2026 for freemium, free trials, card-required trials and apps, how to measure it, and how to lift yours.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/gross-margin/https://www.subscriptionplaybook.com/metrics/gross-margin/What a good SaaS gross margin is in 2026 (median 80% on software), what belongs in cost of goods sold, and why AI products and cafe clubs run far lower.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/grr-vs-nrr/https://www.subscriptionplaybook.com/metrics/grr-vs-nrr/GRR vs NRR explained with one worked example: what each includes, why you need both, 2025 benchmarks side by side, and a simple 2x2 to diagnose your business.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/grr/https://www.subscriptionplaybook.com/metrics/grr/Gross revenue retention shows how much revenue you keep before any upsells. The GRR formula, a worked example, 2025 benchmarks and the 90% line to beat.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/ltv-cac-ratio/https://www.subscriptionplaybook.com/metrics/ltv-cac-ratio/What a good LTV:CAC ratio is in 2026, how to calculate it, why 3:1 is a floor not a goal, and how gyms and cafes can use it. Includes 2025 benchmark data.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/ltv/https://www.subscriptionplaybook.com/metrics/ltv/How to calculate customer lifetime value for a subscription business, with worked SaaS and gym examples, 2026 benchmarks and the mistakes that inflate it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/mrr/https://www.subscriptionplaybook.com/metrics/mrr/How to calculate monthly recurring revenue properly: the MRR formula, what to leave out, net new MRR, a worked gym example and growth benchmarks.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/negative-churn/https://www.subscriptionplaybook.com/metrics/negative-churn/Net negative churn means existing customers add more revenue than you lose. The formula, a corrected example from the book, benchmarks and tactics.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/nrr/https://www.subscriptionplaybook.com/metrics/nrr/What net revenue retention measures, the NRR formula with a worked example, 2025 benchmarks from SaaS Capital and ChartMogul, and mistakes that inflate it.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/nrr/benchmarks/https://www.subscriptionplaybook.com/metrics/nrr/benchmarks/NRR benchmarks from SaaS Capital, ChartMogul, KeyBanc and Bessemer by segment, price point and contract type, plus public company figures, dated.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/metrics/rule-of-40/https://www.subscriptionplaybook.com/metrics/rule-of-40/What the Rule of 40 is, how to calculate it, what real SaaS companies scored in 2025 (median 25%), and when the rule is the wrong yardstick for your business.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/https://www.subscriptionplaybook.com/models/The 8 subscription business models from The Subscription Playbook, with real examples, 2026 updates, a comparison table and a framework to pick yours.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/bundled-services/https://www.subscriptionplaybook.com/models/bundled-services/How to bundle services customers already buy into one monthly fee: salon, accounting and vet examples, a pricing method, and the cost traps to avoid.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/consumables/https://www.subscriptionplaybook.com/models/consumables/How consumables subscriptions work, from Amazon Subscribe and Save to Who Gives A Crap: pricing, delivery math, a sample offer, and the risks to plan for.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/insurance-model/https://www.subscriptionplaybook.com/models/insurance-model/How small businesses sell peace of mind with care plans, wellness plans and maintenance agreements, how to price the risk, and the AU rules to know.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/member-benefits/https://www.subscriptionplaybook.com/models/member-benefits/The member benefits model explained: how GoPro, Amazon Prime and Kogan First make memberships pay, how to price one, and when it's the wrong choice.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/membership-vs-subscription/https://www.subscriptionplaybook.com/models/membership-vs-subscription/Membership vs subscription: what each one sells, how pricing and churn differ, when to use which, and why Amazon and Uber smartly combine both.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/minimum-commitment/https://www.subscriptionplaybook.com/models/minimum-commitment/Minimum commitment pricing explained: how Stripe, Zendesk and Snowflake trade a lower rate for committed spend, how to set the floor, and the Adobe lesson.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/productized-services/https://www.subscriptionplaybook.com/models/productized-services/What a productized service is, examples from design to accounting, how to package one in seven steps, and how to price it so scope creep can't win.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/recurring-revenue/https://www.subscriptionplaybook.com/models/recurring-revenue/What a recurring revenue model is, why buyers pay more for it, and how to add it to any business. Chapter 1 of The Subscription Playbook, updated for 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/retainers/https://www.subscriptionplaybook.com/models/retainers/How retainer pricing works for agencies, consultants and professional firms, when a subscription beats a retainer, what to charge, and the traps.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/saas/https://www.subscriptionplaybook.com/models/saas/The SaaS business model in 2026: how software subscriptions make money, why seats are giving way to usage and credits, AI margins, and a sample tier table.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/subscription-boxes/https://www.subscriptionplaybook.com/models/subscription-boxes/How the subscription box business really works in 2026: Watch Gang, Loot Crate and BarkBox lessons, a box cost breakdown, and the churn trap to avoid.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/subscription-business-ideas/https://www.subscriptionplaybook.com/models/subscription-business-ideas/101 subscription business ideas grouped by industry, each matched to one of the 8 subscription models, plus a five-test filter for picking one that lasts.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/unlimited-content/https://www.subscriptionplaybook.com/models/unlimited-content/The unlimited content model explained: Netflix, Spotify and a bootstrapped art school, when 'unlimited' works, when it breaks, and how to price it in 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/models/why-subscription/https://www.subscriptionplaybook.com/models/why-subscription/The real advantages of a subscription business model, from cash flow to valuation, the eight risks most guides skip, and a checklist to decide.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/https://www.subscriptionplaybook.com/pricing/Subscription pricing strategy in seven decisions: model, value metric, price level, tiers, billing and price rises. With worked examples and 2026 data.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/https://www.subscriptionplaybook.com/pricing/ai/How to price an AI product in 2026: the six pricing models, real token costs, a worked margin example and current price points from 40+ AI companies.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/agents/https://www.subscriptionplaybook.com/pricing/ai/agents/How to price AI agents in 2026: per seat, action, minute, outcome or hybrid, with real prices from Fin, Salesforce and Zendesk, and margin maths.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/agents/agency-pricing/https://www.subscriptionplaybook.com/pricing/ai/agents/agency-pricing/How much to charge clients for building an AI agent: build fee, monthly retainer and token pass-through, with a worked quote and a 2026 price check.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/ai-saas-pricing/https://www.subscriptionplaybook.com/pricing/ai/ai-saas-pricing/Adding AI to your SaaS? Compare six pricing options, from bundling to credits, with real 2026 prices from Notion, Slack, Atlassian and Xero, plus margins.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/ai-wrappers/https://www.subscriptionplaybook.com/pricing/ai/ai-wrappers/Are AI wrappers profitable? How to price an AI wrapper in 2026, with real margin maths, the Cursor and Base44 lessons, and a seven-rule pricing playbook.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/examples/https://www.subscriptionplaybook.com/pricing/ai/examples/40 real AI pricing examples for 2026, sorted by model: seats, tokens, credits, usage, outcomes and hybrids, with price points and the lesson from each.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/gross-margin/https://www.subscriptionplaybook.com/pricing/ai/gross-margin/What gross margin do AI companies really make? 2026 benchmarks, what counts as inference cost, a worked margin example and seven ways to lift your margin.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/llm-api-pricing-comparison/https://www.subscriptionplaybook.com/pricing/ai/llm-api-pricing-comparison/LLM API pricing compared for October 2026: OpenAI, Claude, Gemini, Grok and Mistral per million tokens, caching and batch discounts, and real task costs.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/ai/token-pricing/https://www.subscriptionplaybook.com/pricing/ai/token-pricing/Token-based pricing explained: what a token is, how cost per token is calculated, real 2026 prices per million tokens, and when to pass tokens on.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/annual-vs-monthly/https://www.subscriptionplaybook.com/pricing/annual-vs-monthly/Annual vs monthly subscriptions: pros and cons, real 2026 annual discounts from 17 companies, and a formula to set a discount that still beats churn.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/credits/https://www.subscriptionplaybook.com/pricing/credits/Credit-based pricing explained: how AI credits work, 15 real 2026 rate cards compared, a worked credit design with margins, and the mistakes to avoid.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/freemium-vs-free-trial/https://www.subscriptionplaybook.com/pricing/freemium-vs-free-trial/Freemium vs free trial: 2026 conversion data per 1,000 visitors, card vs no-card trials, trial length, Australian rules and a simple way to choose.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/freemium/https://www.subscriptionplaybook.com/pricing/freemium/How the freemium business model makes money, real 2026 conversion benchmarks, the market-size maths most founders skip, and how AI costs change free tiers.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/good-better-best/https://www.subscriptionplaybook.com/pricing/good-better-best/Good-better-best pricing offers three tiers and steers most buyers to the middle. How to build the ladder and space the gaps, with real 2026 examples.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/how-to-price-a-subscription/https://www.subscriptionplaybook.com/pricing/how-to-price-a-subscription/How to price a subscription in seven steps: model your heaviest users, set a cost floor and value ceiling, pick tiers and test. Worked cafe example inside.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/hybrid/https://www.subscriptionplaybook.com/pricing/hybrid/How hybrid pricing works: a base fee plus usage, with six structures, real 2026 prices from Anthropic, Supabase and turbopuffer, and a worked example.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/membership-pricing/https://www.subscriptionplaybook.com/pricing/membership-pricing/Price a membership members love and you can afford: a five-step method, real 2026 price points, a worked coffee-club example and the heavy-user test.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/models/https://www.subscriptionplaybook.com/pricing/models/The five pricing models from The Subscription Playbook (fixed fee, advertising, e-commerce, transactions, data and APIs), plus new AI-era models for 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/outcome-based/https://www.subscriptionplaybook.com/pricing/outcome-based/Outcome-based pricing explained: how Fin, Zendesk and Sierra charge per result, the four tests it must pass, a margin example and a clause checklist.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/outcome-based/examples/https://www.subscriptionplaybook.com/pricing/outcome-based/examples/15 real outcome-based pricing examples with current prices: Fin, Zendesk, HubSpot, Salesforce, Sierra, Paraform, Stripe and more, and what each teaches.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/packaging/https://www.subscriptionplaybook.com/pricing/packaging/Packaging decides what goes in each plan, what's held back and what's an add-on. A four-bucket method, a worked example and the AI-era rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/price-increase/https://www.subscriptionplaybook.com/pricing/price-increase/Raise prices without a cancellation wave: the break-even churn formula, grandfathering vs phasing, real 2026 examples and the Australian rules to check.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/pricing-page/https://www.subscriptionplaybook.com/pricing/pricing-page/Design a pricing page that answers 'which plan, what will I pay, what happens next' in ten seconds. A 10-part checklist, real 2026 examples and AU rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/pricing-page/examples/https://www.subscriptionplaybook.com/pricing/pricing-page/examples/14 of the best pricing page examples, annotated: what Linear, Lovable, Fin, Supabase, Netflix, Xero and others do well, what to steal, and what to avoid.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/reverse-trial/https://www.subscriptionplaybook.com/pricing/reverse-trial/A reverse trial gives new users your paid plan free for 14 days, then drops them to free. How it works, when it beats freemium, and how to design one.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/saas/https://www.subscriptionplaybook.com/pricing/saas/SaaS pricing explained for 2026: the eight models, why seats are losing ground to usage and credits, how to pick a value metric, and the numbers to watch.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/saas/examples/https://www.subscriptionplaybook.com/pricing/saas/examples/24 real SaaS pricing examples from Slack, Notion, Atlassian, Snowflake, Clay, Fin, Zendesk, WiseTech, Xero and more, grouped by model, with each lesson.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/saas/how-to-price-saas/https://www.subscriptionplaybook.com/pricing/saas/how-to-price-saas/How to price a SaaS product step by step: value, cost floor (including AI tokens), value metric, model, willingness to pay and tiers, with an example.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/seat-based/https://www.subscriptionplaybook.com/pricing/seat-based/How seat-based (per-user) pricing works, 2026 examples from Slack to Figma, why AI is breaking the seat, and how to set or fix your per-seat price.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/seat-vs-usage/https://www.subscriptionplaybook.com/pricing/seat-vs-usage/Seat-based vs usage-based pricing compared: a side-by-side table, a worked example with real numbers, 2026 examples, and a simple test to pick yours.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/tiered-pricing/https://www.subscriptionplaybook.com/pricing/tiered-pricing/Tiered pricing explained: feature, volume, graduated and stair-step tiers, with formulas, a worked example and how many tiers you should really have.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/usage-based-vs-subscription/https://www.subscriptionplaybook.com/pricing/usage-based-vs-subscription/Usage-based pricing vs subscription: the real pros and cons, a break-even worked example, cash-flow maths and a decision table to choose (or mix) the two.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/usage-based/https://www.subscriptionplaybook.com/pricing/usage-based/Usage-based pricing explained: the three benefits, the downsides and fixes, the four factors to get it right, and how AI made it mainstream by 2026.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/usage-based/ai/https://www.subscriptionplaybook.com/pricing/usage-based/ai/How to use usage-based pricing for an AI product: tokens, credits, units or outcomes, real 2026 rates, a credit margin example and how to stop bill shock.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/usage-based/examples/https://www.subscriptionplaybook.com/pricing/usage-based/examples/30 usage-based pricing examples with real October 2026 rates, from Twilio and Snowflake to Fin and Owner, grouped by meter, plus what small firms can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/value-based/https://www.subscriptionplaybook.com/pricing/value-based/Value-based pricing sets your price by the value customers get, not your costs. Learn the formula, a worked example, 2026 examples and when it's wrong.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/value-based/services/https://www.subscriptionplaybook.com/pricing/value-based/services/How to use value-based pricing for services: accountants, agencies, consultants and trades. A worked example, five fee models and how to stop scope creep.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/value-metric/https://www.subscriptionplaybook.com/pricing/value-metric/A value metric is the unit you charge for. Score yours on the five tests from The Subscription Playbook, then compare 30 real 2026 examples.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/van-westendorp/https://www.subscriptionplaybook.com/pricing/van-westendorp/The Van Westendorp price sensitivity meter explained: the four questions, how to read the chart, a worked example with 200 answers, and its limits.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/pricing/willingness-to-pay/https://www.subscriptionplaybook.com/pricing/willingness-to-pay/Willingness to pay is the most a customer will pay for your offer. Here are 7 ways to measure it, from interviews to Van Westendorp, with a worked example.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/research/100m-arr-2026/https://www.subscriptionplaybook.com/research/100m-arr-2026/How the 44 companies that crossed $100M ARR in 2026 price: 55% charge on consumption, only 4 rely on seats. Full table, patterns and what to copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/retention/https://www.subscriptionplaybook.com/retention/12 customer retention strategies from The Subscription Playbook, with 2026 churn data, real case studies and the Australian rules that start in July 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/retention/cancellation-flow/https://www.subscriptionplaybook.com/retention/cancellation-flow/How to design a cancellation flow that saves customers legally: Australia's 2027 rules, the UK DMCC Act, US state laws and a 6-step template you can copy.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/retention/churn-benchmarks/https://www.subscriptionplaybook.com/retention/churn-benchmarks/Churn benchmarks for 2026 by industry, price point and business type, with real company numbers and an honest guide to which benchmark you should use.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/retention/churn-rate/https://www.subscriptionplaybook.com/retention/churn-rate/The churn rate formula for customers and revenue, net churn, monthly-to-annual conversion and worked examples, plus the five mistakes that skew the number.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/retention/involuntary-churn/https://www.subscriptionplaybook.com/retention/involuntary-churn/Involuntary churn explained: why failed payments cause about a third of subscription churn, the system that wins most back, and a dunning schedule.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/retention/reduce-churn/https://www.subscriptionplaybook.com/retention/reduce-churn/How to reduce churn in a subscription business: the four tips, Groove's 71% email, modern loyalty, nine best practices and the 2026 cancellation rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/start-a-subscription-business/https://www.subscriptionplaybook.com/start-a-subscription-business/How to start a subscription business in 10 steps: find a recurring need, choose your model and price, check the numbers, launch, retain and build a moat.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/start-a-subscription-business/on-a-budget/https://www.subscriptionplaybook.com/start-a-subscription-business/on-a-budget/How to start a subscription business with little or no money: bootstrapper stories from the book, a $0 to $500 launch plan and free ways to grow.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/https://www.subscriptionplaybook.com/templates/Free subscription templates to copy: trial and renewal reminders, price rise and dunning emails, exit and pricing surveys, VSL script and AU checklists.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/au-free-trial-reminder/https://www.subscriptionplaybook.com/templates/au-free-trial-reminder/Free trial reminder emails to copy: trial started, trial ending, last-day and intro-price-ending notices, built for Australia's July 2027 rules.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/au-renewal-reminder-email/https://www.subscriptionplaybook.com/templates/au-renewal-reminder-email/Copy-ready subscription renewal reminder emails for Australia: 30-day and 7-day annual reminders, six-monthly notices, receipts and SMS, built for 2027.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/au-selling-a-business-checklist/https://www.subscriptionplaybook.com/templates/au-selling-a-business-checklist/A free selling-a-business checklist for Australia: prepare 12 to 24 months out, the data room, GST going concern, CGT concessions and post-sale ATO steps.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/au-subscription-compliance-checklist/https://www.subscriptionplaybook.com/templates/au-subscription-compliance-checklist/A free, copy-ready subscription compliance checklist for Australia's 1 July 2027 rules: sign-up disclosure, reminders, easy cancellation, fees and records.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/dunning-emails/https://www.subscriptionplaybook.com/templates/dunning-emails/Eight copy-ready dunning emails for failed subscription payments: card-expiry warnings, a 14-day recovery sequence, SMS and in-app banner copy that works.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/exit-survey/https://www.subscriptionplaybook.com/templates/exit-survey/Copy-ready cancellation exit survey questions: a one-question in-flow version, branching follow-ups, a five-question email survey and a weekly review sheet.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/price-increase-email/https://www.subscriptionplaybook.com/templates/price-increase-email/Six copy-ready price increase letters and emails: monthly, annual, grandfathered, new-value, B2B and reminder versions, plus what every notice needs.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/sean-ellis-pmf-survey/https://www.subscriptionplaybook.com/templates/sean-ellis-pmf-survey/The Sean Ellis test questions, ready to copy: the 40% 'very disappointed' question, Superhuman's follow-ups, segment questions and a scoring sheet.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/vsl-script/https://www.subscriptionplaybook.com/templates/vsl-script/A fill-in video sales letter script based on the five-step VSL formula, updated for 2026: hook, rapport, problem, solution, offer, plus a 3-minute cut.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/willingness-to-pay-interview-script/https://www.subscriptionplaybook.com/templates/willingness-to-pay-interview-script/A 30-minute willingness to pay interview script with 25 questions: the problem, its cost, alternatives, buying process and price probes, plus a notes sheet.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/templates/willingness-to-pay-survey/https://www.subscriptionplaybook.com/templates/willingness-to-pay-survey/A copy-ready willingness to pay survey: screening questions, offer description, the four Van Westendorp questions, purchase intent scale and invite email.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/valuation/https://www.subscriptionplaybook.com/valuation/How SaaS and subscription businesses are valued in 2026: revenue and profit multiples, current market data, what moves the number, and how to raise yours.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/valuation/how-to-value-a-saas-business/https://www.subscriptionplaybook.com/valuation/how-to-value-a-saas-business/How to value a SaaS business step by step: clean ARR, key metrics, choosing a method, 2026 benchmark multiples, quality adjustments and a worked example.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/valuation/recurring-revenue-multiples/https://www.subscriptionplaybook.com/valuation/recurring-revenue-multiples/What a recurring revenue multiple is, why subscription businesses are valued higher, how churn and margin set the multiple, and how to raise yours.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/valuation/saas-multiples/https://www.subscriptionplaybook.com/valuation/saas-multiples/SaaS valuation multiples in 2026: the SaaS Capital Index month by month, multiples by growth and Rule of 40, private discounts and AI company valuations.Tue, 27 Oct 2026 00:00:00 +1100https://www.subscriptionplaybook.com/valuation/sell-a-saas-business/https://www.subscriptionplaybook.com/valuation/sell-a-saas-business/How to sell a SaaS business: who buys, where to list, when to sell, preparing the data room, due diligence, earn-outs and deal terms, and what kills deals.Tue, 27 Oct 2026 00:00:00 +1100