Real SaaS pricing examples in 2026 fall into six groups: per seat (Slack, Zoom, Linear), seat plus AI credits (Notion, Atlassian, Figma), usage-based (Snowflake, Twilio, Supabase), credits (Clay, HubSpot), outcome-based (Fin at $0.99 per outcome, Zendesk), and pricing on the customer's own volume (Procore, WiseTech, Shopify). Most now combine a base fee with a usage meter.
Key takeaways
- Almost every SaaS company in this list has added a usage meter to its base price since 2024.
- Incumbents bundled AI into tiers and raised prices: Slack Business+ went from $12.50 to $15.
- Companies that price on the customer's own volume (Procore, WiseTech) are protected when AI shrinks headcount.
- Outcome pricing works where results can be counted: Fin $0.99, Zendesk $1.50 to $2.00, HubSpot $0.50 per resolution.
- Australian SaaS shows every model: Xero (tiers), Atlassian (seats plus pooled credits), WiseTech (transactions), TechnologyOne (services bundled in).
In 2020, two software companies went public and blew past every estimate.
JFrog listed at $44 a share and quickly climbed to $64.79. It showed 46% year-on-year revenue growth and a net dollar retention of 139%. Snowflake reached a valuation of $92 billion, with 121% growth and net dollar retention of 158%.
Guess what they had in common?
Usage-based pricing.
When I wrote about them in the book, usage pricing was still "the emerging model." In 2026 it's everywhere, usually stitched onto a subscription. The lessons are in the details, so here are 24 real examples, checked on 27 October 2026 and grouped by model.
All 24 SaaS pricing examples at a glance
| Company | Model | Value metric | Price point (Oct 2026) | Lesson |
|---|---|---|---|---|
| Slack | Per seat, AI bundled | Active user | Business+ $15 (annual) | Bundle AI, raise the tier |
| Zoom | Per seat | User | Pro ~$13–14 annual; AI add-on $12 | Free baseline AI, paid customization |
| Linear | Per seat + AI credits | User | $10 / $16 per user (yearly) | Free unlimited members |
| Notion | Per seat, AI in Business | Seat | Business $20 (annual) | AI as the upgrade reason |
| Atlassian Jira | Per seat + pooled credits | User, Rovo credits | 25 / 70 / 150 credits per user | Pool allowances across the account |
| Figma | Seat types + credits | Full, Dev, Collab seat | Professional Full $16 | Different seats for different users |
| Apollo.io | Seat + annual credits | Seat, credits | $49 / $79 / $119 per seat | Front-load credits on annual plans |
| Gong | Platform fee + seats | User (reported) | Platform ~$5k–$50k a year (reported) | A floor per customer |
| HubSpot | Editions + credits | Credits | 500 / 3,000 / 5,000 included; $10 per 1,000 extra | One credit pool across AI features |
| Clay | Two credit meters | Data Credits, Actions | Launch from $185 a month | Charge for the work, not just the data |
| Snowflake | Usage credits | Compute credit | $2 / $3 / $4 per credit by edition | Price the unit by edition |
| Twilio | Pure usage | Message, minute | SMS from $0.0083 | Publish unit rates |
| Supabase | Platform fee + usage | Org, MAU, GB | Pro from $25 | Spend cap on by default |
| Vercel | Platform fee + usage | Deploying seat, usage | Pro $20 incl. $20 credit | Flat tier for spiky usage |
| Stripe Billing | % of volume | Billing volume | 0.7% pay-as-you-go | Grow with the customer's revenue |
| Shopify | Subscription + payments | Plan, % of sales | Basic $39 monthly / $29 annual | Give AI away, earn on GMV |
| Fin | Outcome + seats | Outcome | $0.99 per outcome | Define the outcome publicly |
| Zendesk | Seat + outcome overage | Agent, resolution | $1.50 committed / $2.00 PAYG | Include some, meter the rest |
| Procore | Customer volume | Annual construction volume | Custom | Unlimited users |
| WiseTech CargoWise | Transactions | Transaction | Custom | No seat fees at all |
| Xero (AU) | Tiered | Organization | A$37 to A$250 a month | Annual rise on 1 July |
| MYOB (AU) | Tiered + add-on | Business | Pro A$70 a month | Sell AI for one job (BAS) |
| Canva | Freemium + per person | Person, AI uses | Pro US$144 a year | Caps by AI tool tier |
| TechnologyOne (AU) | Subscription + services | Contract | Custom | Bundle implementation in |
Per-seat SaaS pricing examples
Slack
Slack charges per active user. Pro is $8.75 monthly or $7.25 annually. Business+ is $18 monthly or $15 annually. In June 2025 it folded AI into all paid plans, retired the separate AI add-on and raised Business+ from $12.50 to $15.
What a 20-person team pays for Slack Business+
- Monthly billing: 20 × $18 × 12 = $4,320 a year.
- Annual billing: 20 × $15 × 12 = $3,600 a year.
- Saving for paying annually: $720, or 16.7%. (Two months free, in other words.)
Lesson: once you're embedded in a customer's day, bundle new capability into the plan and lift the price, rather than selling add-ons people can refuse. More in the Slack pricing teardown.
Zoom
Pro is about $13 to $14 a user a month billed annually ($16.99 monthly), with AI Companion included. Custom AI Companion is a $12 add-on.
Lesson: give baseline AI away to defend the seat, and charge for the version that solves a bigger need.
Linear
Linear's free plan allows unlimited members. Basic is $10 and Business $16 a user a month, billed yearly. Some agent features need AI credits. Linear reports 40,000+ paying customers and 177% net revenue retention.
Lesson: seats still work when each extra user is genuinely extra value. Let teams spread the product for free, then charge when they commit. The seat-based pricing guide covers when this works.
Seat plus AI credit examples
Notion
Plus is $10 a seat without full AI. Business is $20 annually or $24 monthly, with AI agents, meeting notes and enterprise search, plus monthly AI credits. In May 2025 Notion retired its $10 AI add-on and bundled AI into Business.
Lesson: if your AI feature is your strongest upgrade reason, put it in the tier you want people on.
Atlassian (Jira and Confluence)
Paid plans include 25, 70 or 150 Rovo AI credits per user a month, pooled across the whole site. A basic Rovo chat message uses 10 credits.
Lesson: pool allowances across the account. Light users balance heavy ones and nobody hits a wall alone.
Figma
Figma sells different seat types. On Professional, a Full seat is $16 and Dev or Collab seats are $12 or $3. Each seat type comes with monthly AI credits (3,000 for a Professional Full seat, 500 for Dev and Collab). Extra packs start at 5,000 credits for $150 pay-as-you-go. Limits were enforced from 18 March 2026.
Lesson: price different kinds of user differently. But if you give credits freely and enforce limits later, warn people early and show usage first.
Apollo.io
Seats at $49, $79 and $119 a month, billed annually, each with a year of credits (30,000 to 72,000) granted up front.
Lesson: front-loaded credits reward annual commitment without a deeper discount.
Gong
Gong doesn't publish prices. Third parties report a platform fee of about $5,000 to $50,000 a year plus per-user licenses.
Lesson: a platform fee sets a revenue floor per customer and covers onboarding.
Credit and usage-based SaaS examples
HubSpot
HubSpot includes 500, 3,000 or 5,000 credits a month on Starter, Professional and Enterprise, with extra credits at $10 per 1,000. Its Customer Agent costs 50 credits ($0.50) per resolved conversation, cut from $1 per conversation on 14 April 2026.
Lesson: one credit pool across all AI features is simpler than a separate meter per feature. And in outcome-priced markets, expect competitors to undercut your headline number.
Clay
In March 2026 Clay split its single credit into two meters: Data Credits (third-party data, from $0.05 each) and Actions (platform work, from under $0.01). It cut marketplace data costs by 50% to 90%, said it expected about 10% lower revenue, and admitted it had run its old Pro tier at a loss.
Lesson: if customers can bring their own data or API keys, charge for the work your platform does, not only the thing you resell. See the Clay case study.
Snowflake
Snowflake sells compute credits priced by edition: $2.00 (Standard), $3.00 (Enterprise) and $4.00 (Business Critical) per credit, plus storage at $23 per TB a month. Prepaid capacity is discounted.
Lesson: keep one unit and price it by edition. Customers learn the unit once.
Twilio
US SMS from $0.0083 a message; voice from $0.0085 a minute to receive.
Lesson: for developer products, published unit prices are the sales pitch.
Supabase
Free covers 50,000 monthly active users. Pro starts at $25 with the spend cap on by default, with published overage per MAU, GB of disk and GB of egress.
Lesson: a default spend cap is the cheapest trust-builder in usage pricing.
Vercel
Vercel Pro is $20 per deploying seat with $20 of included usage. In September 2026 it made a Flat Rate CDN the default for new Pro teams after customers asked for predictable bills.
Lesson: offer a flat option for the meter customers fear most. More examples in usage-based pricing examples.
Find the model that fits your product
Answer a few questions and the free Pricing Model Picker points you to the examples closest to your business.
Outcome-based SaaS examples
Fin (formerly Intercom)
Fin charges $0.99 per outcome on top of helpdesk seats (Essential $29 annual, Advanced $85, Expert $132). An outcome is a confirmed resolution, a customer who doesn't ask for more help, or a completed procedure. It charges once per conversation at most, refunds reopened ones and charges nothing if the customer asks for a human. According to Pricing Innovation, Salesforce completed its acquisition of Fin on 10 September 2026.
Zendesk
Zendesk charges per agent and includes 5 or 10 automated resolutions per agent a month. Extra resolutions are $1.50 committed or $2.00 pay-as-you-go.
How a hybrid support bill adds up
A team with 10 agents on Zendesk Suite Professional at $115 per agent (annual) handles 500 automated resolutions a month.
- Seats: 10 × $115 = $1,150.
- Included resolutions: 10 per agent × 10 = 100.
- Extra resolutions: 400 × $1.50 committed = $600 (or 400 × $2.00 = $800 pay-as-you-go).
- Total: $1,750 a month committed, or $1,950 pay-as-you-go.
Notice how the bill now moves with the AI's success. More resolutions, bigger bill. That's the point of outcome pricing, and also why buyers want to audit what counts.
Lesson from both: outcome pricing works where a result can be counted and compared with a human cost. Publish the definition and make it auditable. See outcome-based pricing examples.
Pricing on the customer's own volume
Procore
Procore charges on a customer's annual construction volume and offers unlimited users. It reported 2025 revenue of $1.32 billion (up 15%), gross revenue retention of 95% and net revenue retention of 106%. Read the Procore case study.
WiseTech Global (CargoWise)
In December 2025 WiseTech launched CargoWise Value Packs, removing seat and user fees entirely and charging on transactions. By February 2026 about 95% of customers were on the new model. See the WiseTech case study.
Shopify
Shopify's plans run from $39 monthly ($29 annual) to Plus from $2,300, with card rates falling as plans rise (2.9% + 30c on Basic down to 2.25% + 30c on Plus). AI features are included on all plans.
Stripe Billing
0.7% of billing volume on pay-as-you-go, or annual contracts from $620 a month.
Lesson from all four: when your revenue rises with your customer's business volume, customer productivity grows your revenue instead of shrinking it.
Australian SaaS pricing examples
Australia punches above its weight here.
- Xero collapsed its plans to four (Ignite, Grow, Comprehensive, Ultimate) in 2024, priced in A$ including GST, and raises prices each 1 July. Ultimate runs from A$143 (10 payroll staff) to A$250 (50). Fiscal 2026 ARPU rose 23%.
- MYOB bundles general AI into its plans but sells an AI BAS add-on at A$25 a month. One AI job, one price.
- Canva sells Pro at US$144 a year with AI uses capped by tool tier (Standard, Premium, Ultra). It reported US$4 billion ARR by the end of 2025.
- TechnologyOne bundles implementation services into its "SaaS+" subscription and reported net revenue retention of 115% for fiscal 2025.
What patterns run through these SaaS pricing examples?
Five patterns stand out.
- Base fee plus meter is the default. Seats or plans buy access. Credits, resolutions or usage pay for the expensive work.
- AI is bundled, then metered. Slack, Notion and Atlassian put AI into the plan. Heavy use draws on credits.
- Value metrics are moving closer to the customer's business. Transactions, construction volume, resolutions and sales, not logins.
- Trust features are now selling points. Spend caps, flat options and published definitions.
- Prices rise little and often. Xero every July, Slack with AI, Netflix and Spotify in small steps.
Which example should you copy?
| If your customers... | Look at | Because |
|---|---|---|
| Each user gets clear, separate value | Slack, Linear | Seats still fit |
| Have a few heavy users and many light ones | Atlassian, Figma | Pooled credits or seat types |
| Run a measurable volume through you | Procore, WiseTech, Stripe | Price on their volume |
| Want a specific result | Fin, Zendesk | Price per outcome |
| Fear surprise bills | Supabase, Vercel | Caps and flat tiers |
| Are small businesses comparing tiers | Xero, MYOB | Stage-named tiers, local prices |
Still unsure? The SaaS pricing guide explains each model in depth, how to price a SaaS product walks through the steps, and the Pricing Model Picker will point you to the closest match. For AI-first companies, see the AI pricing examples.
What to do next
- Pick the two examples closest to your product.
- Note their value metric, entry price and how they handle heavy users.
- Decide what you'd copy and change.
- Draft your tiers with the Pricing Table Builder.
And one question for your own business: which of these 24 companies would your customers say you're most like? Start your pricing there.
Frequently asked questions
Where do these SaaS prices come from?
Each price was taken from the company's own pricing page or an official announcement, checked on 27 October 2026, unless marked as reported by a third party. Prices change often, so treat them as a dated snapshot and check the live page before quoting a number to anyone.
Which SaaS pricing model makes the most money?
No model wins everywhere. Usage and hybrid models tend to produce higher net revenue retention because revenue grows as customers grow, as Snowflake and JFrog showed at IPO. But they're less predictable. Seat and tiered models are easier to forecast. The best model is the one tied to how your customers get value.
Why do so many SaaS companies hide enterprise pricing?
Large deals vary in volume, security needs, integrations and support, so a single published number rarely fits. 'Contact sales' lets the vendor price each deal and bundle services. The risk is scaring off mid-sized buyers, which is why most companies here publish their self-serve tiers and reserve custom pricing for the top.
Are SaaS prices in US dollars the same in Australia?
Not always. Some companies set local A$ prices, like Xero and MYOB, which include GST. Others charge in US dollars and add GST for Australian customers. When comparing, check the currency, whether tax is included, and whether the price is monthly or billed annually.
How many tiers do most SaaS companies offer?
Three or four, including an enterprise or custom tier. Slack, Notion, Linear and Zendesk each show three or four main plans. Many also offer a free plan. Fewer tiers with clear names make it easier for buyers to pick, which is why Xero cut its Australian line-up to four in 2024.
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.
Sources
- Slack pricing and June 2025 packaging announcement
- Atlassian Rovo usage limits
- Figma: Updates to AI credits
- Clay: Introducing Clay's new pricing (11 Mar 2026)
- Zendesk pricing (checked 27 Oct 2026)
- Intercom / Fin pricing (checked 27 Oct 2026)
- WiseTech Global 1H26 results briefing (Feb 2026)
- TechnologyOne FY25 full-year results presentation
Facts and prices checked 27 October 2026. Spotted something out of date? Tell us.