"GoPro? Those are the guys who make the cameras, right? Surely that's exactly the kind of business you told us to avoid. They sell one-off products."
I hear some version of that whenever I tell people any business can sell a subscription. Then I show them GoPro's numbers. Camera revenue fell hard between 2023 and 2025. The subscription, $106.3 million of revenue in 2025, barely moved.
Most owners look at their own website and see what they sell today. They don't see the recurring offer sitting right there in the services list. This audit is designed to spot it.
How do you use the Website Subscription Audit?
- Enter your website address. Your home page or pricing page works best. You don't need the "https://".
- Click Audit my site. The AI reads the page's public text and writes an audit in about half a minute.
- Read the five parts: what the business does, the model it seems to run now, subscription opportunities drawn from the book's eight models, a critique of the pricing page, and quick wins.
- Do the self-check. Thirteen yes-or-no questions about your pricing page, scored and turned into a fix list. It runs in your browser and works even when the AI doesn't.
- Turn it into a plan with the AI Subscription Playbook Generator, which picks up your address automatically.
Only the address you enter is sent. The page's public text is read by an AI model to write the audit and isn't stored by this site.
How the self-check is scored
Each check is weighted 1 to 3 by how much it tends to matter. Showing prices at all, and having a recurring offer, carry the most weight. Little touches like a "most popular" badge carry the least.
Self-check score = Weight of boxes ticked ÷ Weight of all boxes × 100
The fix list starts with your heaviest unticked box, so the first thing you fix is the one most likely to make a difference.
A worked example: a typical clinic website
The preloaded answers describe a site I see all the time. Prices are shown, the services are described clearly, there are a few reviews, and prices include GST. But there's no recurring offer, no tiers, no value metric, no trial or intro offer, and nothing about renewal or cancellation.
Score: 33 out of 100. The fix list starts with the big one: package what regulars already buy into one monthly offer. For a physio clinic that's usually a bundled membership (sessions plus a class plus an exercise app), the shape the Subscription Model Selector recommends for most clinics. Then three options instead of one, then a clear value metric.
What does a good pricing page look like?
- 80 and above: strong basics. Spend your time testing price points, not layout.
- 50 to 79: a good start with clear gaps, usually tiers, a value metric or a low-risk first step.
- Under 50: big opportunities left on the table. Start with a recurring offer and visible prices.
One more reason visible prices matter in 2026: more buyers now ask AI assistants for recommendations, and an assistant can't recommend a price it can't read. "Contact us for pricing" is invisible.
For Australian businesses, check the terms next to your sign-up button. From 1 July 2027, the new subscription rules require key terms to be disclosed prominently at sign-up.
What to do next
- Rebuild your pricing page with the perfect pricing page and these annotated pricing page examples.
- Pick your recurring offer from the 8 subscription business models.
- Turn the audit into a full strategy with the AI Subscription Playbook Generator.
- Starting from scratch? Read how to start a subscription business.
Frequently asked questions
What does the AI actually look at?
It reads the public text of the page at the address you enter: headings, service descriptions, prices, plan names and calls to action. It doesn't log in, fill in forms or read private pages. That's why a pricing page or a services page usually gives a better audit than a home page with very little text. Some sites block automated readers; if so, use the self-check.
Is my website data stored?
Only the address you type is sent from your browser. The service reads the page's public text, an AI model writes the audit, and this site doesn't store the page or the audit. Your self-check answers and the address are saved only in your own browser so you can come back to them. Don't enter private or password-protected addresses.
What if my business doesn't sell anything recurring yet?
That's exactly who this is for. The audit looks for what customers already buy, use or worry about repeatedly, then suggests which of the eight subscription models could fit: a membership, a bundle of services, a maintenance or peace-of-mind plan, restocking, or a minimum commitment. Most local service businesses have at least one recurring offer hiding in their services list.
How accurate is the AI audit?
It's a fast, informed first opinion, not a consultant's report. It can only judge what's on the page, so it won't know your costs, your customers or what you've already tried. Use it to generate options and spot obvious gaps, then check the numbers with the subscription price calculator and test any new offer with real customers before you roll it out.
Built on The Subscription Playbook
This tool turns frameworks from Robert Coorey's book into something you can use in minutes. Robert is the author of The Subscription Playbook and a Director at BPAG Accountants. More about Robert.