ElevenLabs. Pricing model: Credits. Value metric: Monthly credits (roughly 1 credit per character of TTS); agents billed per minute.
At a glance
| Company | ElevenLabs |
|---|---|
| What it does | ElevenLabs (TTS, voice, agents) |
| Pricing model | Credits |
| Value metric | Monthly credits (roughly 1 credit per character of TTS); agents billed per minute |
| Free tier | Free: 10,000 credits/month. |
| Pricing page | elevenlabs.io/pricing |
Plans and prices
Prices as published on ElevenLabs's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Starter | $6 ($1 first month) | monthly | 30,000 credits (~30 min TTS) |
| Creator | $22 ($11 first month) | monthly | 121,000 credits (~121 min) |
| Pro | $99 | monthly | 600,000 credits (~600 min) |
| Scale | $299 | monthly | 1.8M credits |
| Business | $990 | monthly | 6M credits |
| Enterprise | Custom | custom | Custom credits and seats |
Usage component. ElevenAgents voice agents $0.08 per minute on every tier (included minutes are prepaid at that rate); burst calls above concurrency $0.16/min; SMS $0.003; LLM and telephony extra.
How credits/tokens work. Unused credits roll over for up to two months (balance capped at 3x monthly quota) while subscribed. Flash/Turbo models use 0.5-1 credit per character via API. Usage-based billing available past quota.
What changed in 2025–2026
2026: agent pricing standardised at $0.08/min across tiers with higher tiers buying concurrency, not cheaper minutes.
What you can steal
Pricing
ElevenLabs sells concurrency, not cheaper minutes: every tier pays the same per-minute rate and bigger plans buy capacity. Sell what scales the customer's business (concurrent calls) rather than discounting your unit.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.