HeyGen. Pricing model: Credits. Value metric: Monthly credits consumed by video features.
At a glance
| Company | HeyGen |
|---|---|
| What it does | HeyGen AI video |
| Pricing model | Credits |
| Value metric | Monthly credits consumed by video features |
| Free tier | Free: 3 videos/month up to 1 minute each. |
| Pricing page | www.heygen.com/pricing |
Plans and prices
Prices as published on HeyGen's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Creator | $29 monthly / $24 annual | per month | 600 credits; 1080p; videos up to 30 minutes |
| Pro | From $49 | per month | 1,000 credits scalable to 100,000; 4K |
| Business | $149 for first seat + $20 per additional seat | per month | 1,500 credits; team workspace |
| Enterprise | Contact sales | custom | Credit volume set to usage |
Usage component. Each feature has its own credit rate; Creator users must upgrade to get more credits (no top-ups).
How credits/tokens work. Credits are the single usage system across paid plans.
What changed in 2025–2026
2026: moved from 'unlimited usage plus Premium Credit pool' to credit-based plans as the main usage system.
What you can steal
Pricing
HeyGen dropped 'unlimited' once new AI features made costs unpredictable. Advertising 'unlimited' locks you in; a credit pool is easier to evolve as features change.
Sources
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