Descript. Pricing model: Hybrid (base + usage). Value metric: Media hours plus AI credits per month.
At a glance
| Company | Descript |
|---|---|
| What it does | Descript Free, Hobbyist, Creator, Business |
| Pricing model | Hybrid (base + usage) |
| Value metric | Media hours plus AI credits per month |
| Free tier | Free: 60 media minutes/month and 100 one-time AI credits. |
| Pricing page | www.descript.com/pricing |
Plans and prices
Prices as published on Descript's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Hobbyist | $16 annual / $24 monthly | per month | 10 media hours, 400 AI credits |
| Creator | $24 annual / $35 monthly | per month | 30 media hours, 800 AI credits; top-ups |
| Business | $50 annual / $65 monthly | per month | 40 media hours, 1,500 AI credits; top-ups |
| Enterprise | Custom | custom | Sized to team |
Usage component. Top-ups for media hours and AI credits on Creator and above.
How credits/tokens work. Two meters: media hours (transcription/editing capacity) and AI credits (generative features).
What changed in 2025–2026
2025: moved to media-minutes plus AI-credits packaging (date not verified).
What you can steal
Pricing
Two meters let Descript keep core editing predictable while charging for generative extras. Separate the cheap core from the expensive AI extras so core users aren't subsidising heavy AI users.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.