Perplexity. Pricing model: Hybrid (base + usage). Value metric: Subscription per user plus Computer credits for agentic tasks.
At a glance
| Company | Perplexity |
|---|---|
| What it does | Perplexity Free, Pro, Max, Enterprise |
| Pricing model | Hybrid (base + usage) |
| Value metric | Subscription per user plus Computer credits for agentic tasks |
| Free tier | Free: daily-capped Pro searches and basic answers. |
| Pricing page | www.perplexity.ai/pro |
Plans and prices
Prices as published on Perplexity's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Pro | $20 monthly / $200 per year ($17/month shown annual) | per user | Model selection, Deep Research, weekly Computer access, 4,000 bonus credits |
| Max | $200 monthly / $2,000 per year ($167/month shown annual) | per user | 10,000 Computer credits/month + 35,000 one-time bonus, Model Council, Brain, highest limits |
| Education Pro | $10 | monthly | Verified students |
| Enterprise Pro | $40 | per seat per month | Team admin and security |
| Enterprise Max | $325 | per seat per month | 15,000 Computer credits/month per seat, higher research limits |
Usage component. Perplexity Computer (agent) consumes credits; Max has a default $200 monthly spending cap that can be raised to $5,000.
How credits/tokens work. 100 credits = $1. Bonus credits are one-time and expire in about 30 days; monthly credits refresh with the plan.
What changed in 2025–2026
2 Jul 2025: Max launched at $200/month. 9 Jul 2025: Comet browser launched for Max subscribers. 2026: Computer credits introduced as the meter for agent work; Enterprise Max at $325/seat.
What you can steal
Pricing
Perplexity keeps chat on a flat subscription but meters the expensive agent work in dollar-pegged credits with a spend cap. Keep cheap actions flat and meter only the costly ones.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.