xAI / SpaceXAI. Pricing model: Hybrid (base + usage). Value metric: Consumer: one subscription with a shared usage pool across Grok, Cursor and X. API: per 1M tokens..
At a glance
| Company | xAI / SpaceXAI |
|---|---|
| What it does | Grok (The X Subscription bundle) and Grok API |
| Pricing model | Hybrid (base + usage) |
| Value metric | Consumer: one subscription with a shared usage pool across Grok, Cursor and X. API: per 1M tokens. |
| Free tier | Free: daily Grok access, limited chat and Imagine, Cursor starter allowance. |
| Pricing page | x.ai/api |
Plans and prices
Prices as published on xAI / SpaceXAI's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Plus | $8 | monthly | Base shared usage pool; Grok models only in Cursor; X checkmark |
| Premium | $30 | monthly | 4x Plus usage; bundles former SuperGrok + Cursor Pro + X Premium+ (previously $90 combined) |
| Super | $100 | monthly | 15x Plus usage |
| Ultra | $200 | monthly | 50x Plus usage |
| API grok-4.7 | $2 in / $6 out | per 1M tokens | Current API flagship headline price |
Usage component. Consumer pool refreshes weekly; overage via top-ups at API list prices. API tool calls (web/X search, code execution) reported at $5 per 1,000.
How credits/tokens work. Single usage pool shared across Grok chat, Imagine, voice, Grok Bot and Cursor. Third-party models in Cursor bill separately at API list price on Premium and above.
What changed in 2025–2026
9 Jul 2025: SuperGrok Heavy $300/month. 2 Feb 2026: SpaceX acquired xAI; rebranded SpaceXAI July 2026. 25 Mar 2026: SuperGrok Lite $10. May 2026: older API models retired and routed to grok-4.3 at its rates. Q2 2026: text-to-speech rose from $4.20 to $15 per 1M characters. 12 Oct 2026: The X Subscription launched (Free/Plus $8/Premium $30/Super $100/Ultra $200); existing SuperGrok, Cursor and X Premium subscribers can stay on old plans.
What you can steal
Pricing
A cross-product bundle with one shared usage pool lets a company sell 'more of everything' instead of separate SKUs. It only works if the customer values every part; otherwise the bundle reads as a price increase.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.