Emergent — Agentic 'vibe coding' platform that lets non-developers build and deploy full-stack web and mobile apps from prompts.. Pricing model: Freemium + credit-based subscription with purchasable extra credits; Business/Enterprise custom, Credits. Value metric: Monthly credits.
At a glance
| Company | Emergent |
|---|---|
| What it does | Agentic 'vibe coding' platform that lets non-developers build and deploy full-stack web and mobile apps from prompts. |
| Headquarters | Bengaluru, India (also San Francisco) |
| Pricing model | Freemium + credit-based subscription with purchasable extra credits; Business/Enterprise custom, Credits |
| Value metric | Monthly credits |
| Free tier | Free: 10 credits/month. |
| Pricing page | emergent.sh/pricing |
Plans and prices
Prices as published on Emergent's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Standard | $20 monthly / $17 annual | per month | 100 credits/month; buy extra credits |
| Pro | $200 monthly / $167 annual | per month | 750 credits/month |
| Business / Enterprise | Custom | custom |
Usage component. Extra credits can be purchased on paid plans (price not shown).
How credits/tokens work. Rollover rules not published on the pricing page.
What changed in 2025–2026
Not verified in this research window.
Growth milestones
Emergent appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2025-09: $23M Series A led by Lightspeed (YC, Together Fund, Prosus participating). (source)
- 2025-12: Run-rate above $25M ARR, ~2.5M users. (source)
- 2026-01: $70M round led by SoftBank Vision Fund 2 and Khosla Ventures at a reported $300M valuation (per Sacra). (source)
- 2026-02: Sacra estimates ~$100M ARR; 6M+ users in 190 countries, ~150,000 paying customers; ~40% of users are small businesses, ~70% have no coding experience. (source)
How it grows
B2C/prosumer PLG targeting non-technical founders and SMBs; SEO, social, creator partnerships, hackathons; viral share-and-clone of apps; next step is SMB/mid-market teams once governance/SSO ship (Sacra).
What you can steal
Pricing
A 10x price jump between tiers for 7.5x credits nudges heavy users to the top tier. Check your per-credit price at each tier so the upgrade path rewards commitment.
product/market fit
Pick an underserved buyer (non-coders, small businesses) and measure PMF by paying customers, not sign-ups: 150K payers on 6M users is the real signal.
network effects
Make outputs shareable and clonable so every customer's work markets the product to the next customer.
pricing model
Use a 10x price ladder ($20 to $200) with credits as the fence, so the same product serves hobbyists and power users without discounting.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.