Lovable. Pricing model: Credits. Value metric: Credits per message (varies by task complexity), plus Cloud hosting and in-app AI from the same balance.
At a glance
| Company | Lovable |
|---|---|
| What it does | Lovable Free, Pro, Business, Enterprise |
| Pricing model | Credits |
| Value metric | Credits per message (varies by task complexity), plus Cloud hosting and in-app AI from the same balance |
| Free tier | Free: 5 daily build credits (max 30/month), 20 Cloud credits/month, 4 credits for in-app AI features. |
| Pricing page | lovable.dev/pricing |
Plans and prices
Prices as published on Lovable's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Pro | From $25 monthly (100 credits) up to $2,250 (10,000 credits) | per month, annual about 17% off | Credit rollover, top-ups, custom domains, per-member credit limits |
| Business | From $50 monthly (100 credits) up to $4,300 (10,000 credits) | per month | SSO, data opt-out, team controls; Business credits valued at $0.50 vs Pro $0.25 |
| Enterprise | Platform fee + volume-based credit pricing | annual |
Usage component. Build credits vary by task: 'make the button gray' 0.50, 'add authentication' 1.20, 'landing page with images' 1.70; Plan Mode 1 credit/message. Cloud (database, network, storage, compute) and in-app AI draw from the same balance.
How credits/tokens work. Monthly plan credits roll over and expire 2 months after issue (monthly plans). Daily and Cloud grants don't roll over. Top-ups: Pro $15 per 50 credits ($0.30), Business $30 per 50 ($0.60), valid 12 months. Auto top-up default adds 100 credits at a 25-credit balance, capped at 400 per month. Chat priced per message with a daily allowance through 31 Oct 2026.
What changed in 2025–2026
2025-2026: single credit balance extended to Cloud hosting and in-app AI; per-member, per-project and workspace caps with alerts added. Reached a reported $300M ARR by Jan 2026 with no paid acquisition.
What you can steal
Pricing
Lovable prints the credit cost of example prompts on its pricing page, which makes an abstract credit tangible. If you sell credits, publish a 'what things cost' table and give admins per-user caps.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.