Vercel. Pricing model: Hybrid (base + usage). Value metric: Per-user subscription with dollar credits consumed at per-model token rates; Platform fee per deploying seat plus included usage credit; usage-based compute; Flat Rate CDN tiers.
At a glance
| Company | Vercel |
|---|---|
| What it does | v0 |
| Pricing model | Hybrid (base + usage) |
| Value metric | Per-user subscription with dollar credits consumed at per-model token rates; Platform fee per deploying seat plus included usage credit; usage-based compute; Flat Rate CDN tiers |
| Free tier | Free: $5 one-time credits for new users, 7 messages/day.; Hobby: free (non-commercial), 100 GB transfer, 1M edge requests, 4 hours Active CPU, 500 AI Gateway requests. |
| Pricing page | v0.app/pricing · vercel.com/pricing |
Plans and prices
Prices as published on Vercel's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
v0
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Plus | $30 (shown struck from $90) | per user per month | $30 monthly credits + $2 daily login credits |
| Business | $100 | per user per month | $30 monthly credits + $2 daily credits; team features |
| Enterprise | Custom | annual |
Usage component. Model rates per 1M tokens: v0 Mini $0.20 in / $1.20 out; v0 Pro $2 / $10; v0 Max $5 / $25; v0 Max Fast $10 / $50.
How credits/tokens work. Additional credits can be purchased and shared across a team.
Vercel platform
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Pro | $20 | per deploying seat per month | $20 included usage credit; free viewer seats; Flat Rate CDN default for new teams |
| Flat Rate CDN tiers | $20 (10M requests/50 TB) / $100 (50M) / $300 (150M) | per month | No overage from traffic spikes |
| Enterprise | Custom | annual |
Usage component. Active CPU from $0.128/hour; function invocations $0.60 per 1M; AI Gateway $3 per 1,000 token requests; triggers $0.95 per 1,000. On-demand CDN from $0.15/GB and $2 per 1M requests.
How credits/tokens work. $20 monthly credit applies across resources; pay as you go uncapped beyond it.
What changed in 2025–2026
2025: moved to token-based credits by model. Plus displayed at $30 against a struck-through $90 at time of checking.
Sep 2025: Pro restructured to a $20 platform fee with one deploying seat and $20 usage credit; free viewer seats. 8 Sep 2026: Flat Rate CDN generally available, default for new Pro teams, after customers asked for predictable bills.
What you can steal
Pricing
v0 publishes its own model token rates, effectively reselling inference with a markup and a UX layer. That is honest cost-plus, and it caps how much value the vendor can capture.
Pricing
Vercel moved part of its bill back from usage to flat tiers because customers feared traffic-spike bills. Offer a flat tier for the spiky, scary meter.
Sources
Get both books free
The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.
Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.