Pocket — AI voice note-taking hardware: a card-sized puck on the back of a phone that records conversations, plus an app for transcripts, summaries and assistant queries.. Pricing model: Hardware sale + optional annual subscription (device-led freemium). Value metric: Device purchase; subscription unlocks unlimited AI features.
At a glance
| Company | |
|---|---|
| What it does | AI voice note-taking hardware: a card-sized puck on the back of a phone that records conversations, plus an app for transcripts, summaries and assistant queries. |
| Headquarters | unknown (ARR Club lists US) |
| Pricing model | Hardware sale + optional annual subscription (device-led freemium) |
| Value metric | Device purchase; subscription unlocks unlimited AI features |
| Pricing page | heypocket.com/pages/sales-page |
Plans and prices
Device $129 with free basic transcription; $200/year plan for unlimited AI summaries, assistant queries, highlights, attachments (TechCrunch). Note: much of the 'run rate' is likely hardware revenue (not verified).
Growth milestones
Pocket appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2026-03-05: $27M run rate five months in. (source)
- 2026-05-13: $44M run rate. (source)
- 2026-06-29: Raised $11M from Accel, Y Combinator and ElevenLabs' CEO; 130,000+ units sold; device $129. (source)
- 2026-08-20: Run rate $100M, from $1M in about seven months; 270,000+ devices in use. (source)
How it grows
Consumer hardware with professional niches (sales, legal, medical, real estate, trades); integrations (Google Drive, Obsidian, Claude, Cursor, MCP server) and enterprise workflows; YC network.
What you can steal
subscription model choice
Use a one-off product (a device) as the entry ticket and convert owners to an annual software subscription.
churn & retention
Integrations into where users already work (calendar, drives, AI tools) make the subscription part of the daily routine.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.