Base44 — AI app builder (vibe coding) for non-developers, owned by Wix since mid-2025; includes hosting, auth, database and integrations.. Pricing model: Freemium + credit-based subscription tiers; Enterprise custom. Value metric: Message credits (AI actions, varies by model) and integration credits per month.
At a glance
| Company | Base44 |
|---|---|
| What it does | AI app builder (vibe coding) for non-developers, owned by Wix since mid-2025; includes hosting, auth, database and integrations. |
| Headquarters | Tel Aviv, Israel (Wix) |
| Pricing model | Freemium + credit-based subscription tiers; Enterprise custom |
| Value metric | Message credits (AI actions, varies by model) and integration credits per month |
| Pricing page | base44.com/pricing |
Plans and prices
Free (25 message/100 integration credits, 5 apps); Starter $16/mo annual (100/2,000); Builder $40 (250/10,000, popular); Pro $80 (500/20,000); Elite $160 (1,200/50,000); Enterprise custom. Annual saves 20%.
Growth milestones
Base44 appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2026-08-04: Wix Q2 2026: revenue +15% YoY to $563.1M, with Base44 credited for much of the momentum; S&M up 67% partly from Base44 advertising; Base44 gross margin 'nearly zero' at start of 2026, guided to ~60% in H2 after Wix launched its own model (Base 1). Standalone ARR not given in this source. (source)
How it grows
PLG backed by heavy paid advertising from the Wix parent; distribution through Wix's SMB base; enterprise features (SSO) added in 2026; margin improved by moving to an in-house model.
What you can steal
pricing model
Watch gross margin on usage-heavy plans: Base44 grew fast at near-zero margin and had to change its cost base (own model) to make the subscription profitable.
usage-based pricing
Use two separate meters (AI messages vs integrations) so cheap actions don't subsidise expensive ones.
land and expand
Five clear tiers with doubling credits make upgrading a natural next step as a customer's app grows.
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.