Scribe — AI documentation tool that captures on-screen workflows and turns them into step-by-step guides and SOPs; expanding into process intelligence.. Pricing model: Freemium + per-seat subscription; Enterprise custom. Value metric: Seats.
At a glance
| Company | Scribe |
|---|---|
| What it does | AI documentation tool that captures on-screen workflows and turns them into step-by-step guides and SOPs; expanding into process intelligence. |
| Headquarters | San Francisco, California, USA |
| Pricing model | Freemium + per-seat subscription; Enterprise custom |
| Value metric | Seats |
| Pricing page | scribe.com/pricing |
Plans and prices
Basic free; Pro Personal $35 or $25 per seat/mo (monthly vs annual, 20% saving); Pro Team $17 or $13 per seat/mo (5-seat minimum); Enterprise custom.
Growth milestones
Scribe appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2026-05-11: Reported $100M ARR alongside a $75M Series C at a $1.3B valuation; 5M+ users, used by 94% of the Fortune 500 (company-cited). (source)
How it grows
Classic PLG: free Chrome extension, every shared guide carries Scribe branding (viral loop), bottom-up adoption across Fortune 500 then enterprise sales.
What you can steal
network effects
Every output a customer shares (a guide) exposes new users to your brand: build sharing into the core job.
land and expand
Let individuals start free, then convert teams with a minimum seat count and enterprise admin features.
pricing model
Price team seats below individual seats to make the team plan the obvious upgrade.
Sources
Get both books free
The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.
Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.