Deepgram — Voice AI infrastructure: speech-to-text, text-to-speech and voice-agent APIs for developers and enterprises.. Pricing model: Usage-based pay-as-you-go with free credit; prepaid annual credits (Growth); Enterprise custom, Usage-based. Value metric: Per audio minute (STT, voice agent) or per 1,000 characters (TTS).
At a glance
| Company | Deepgram |
|---|---|
| What it does | Voice AI infrastructure: speech-to-text, text-to-speech and voice-agent APIs for developers and enterprises. |
| Headquarters | San Francisco, California, USA |
| Pricing model | Usage-based pay-as-you-go with free credit; prepaid annual credits (Growth); Enterprise custom, Usage-based |
| Value metric | Per audio minute (STT, voice agent) or per 1,000 characters (TTS) |
| Free tier | $200 free credit. |
| Pricing page | deepgram.com/pricing |
Plans and prices
Prices as published on Deepgram's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Pay As You Go: Nova-3 streaming | $0.0048/min (regular $0.0077) | per minute | Monolingual; multilingual $0.0058 |
| Pay As You Go: Nova-3 pre-recorded | $0.0043/min | per minute | |
| Pay As You Go: Flux English streaming | $0.0065/min (regular $0.0077) | per minute | |
| Aura-2 TTS | $0.030 per 1K characters | usage | Growth $0.027 |
| Voice Agent API Standard | $0.075/min | per minute | BYO LLM + TTS $0.050; Advanced $0.163 |
| Growth | ~10-15% lower unit rates | prepaid commitment | |
| Enterprise | Custom | annual |
Usage component. Pure usage; promotional rates shown against 'regular' prices.
How credits/tokens work. Prepaid credits; Growth plan discounts for commitment.
What changed in 2025–2026
2026: promotional discounts on Nova-3 and Flux streaming shown against regular rates.
Growth milestones
Deepgram appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2025-11-19: Reached $100M ARR (ARR Club). (source)
- 2026-01: Series C at a $1.3B valuation (TechCrunch unicorn list: $143M; ARR Club entry: $130M). (source)
How it grows
Developer-first: free $200 credit, docs and self-serve API; graduate to prepaid Growth commitments; enterprise and partner deals (e.g. IBM).
What you can steal
Pricing
Deepgram prices a voice agent per minute and discounts it when customers bring their own LLM. Price bundles so customers can swap out components and still buy from you.
usage-based pricing
Give a meaningful free credit, then offer a discount for prepaid annual credits: it turns variable usage into committed revenue.
land and expand
Self-serve developers prove usage; usage data tells sales which accounts to upgrade to enterprise contracts.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.