Cresta — Real-time conversational AI for enterprise contact centres: agent assist, AI virtual agents, QA and conversation analytics.. Pricing model: Enterprise-only, sales-led annual contracts. Value metric: unknown (not public).
At a glance
| Company | Cresta |
|---|---|
| What it does | Real-time conversational AI for enterprise contact centres: agent assist, AI virtual agents, QA and conversation analytics. |
| Headquarters | San Francisco, California, USA |
| Pricing model | Enterprise-only, sales-led annual contracts |
| Value metric | unknown (not public) |
| Pricing page | unknown (no public pricing page; cresta.com/pricing returns |
Plans and prices
No public tiers or prices.
Growth milestones
Cresta appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2024-11: $125M Series D to build a unified platform for human and virtual agents (pre-2025 context). (source)
- 2026-05-01: ARR reported at $100M (ARR Club signal); valuation not disclosed in source. (source)
How it grows
Top-down enterprise sales into large contact centres; proof-of-value pilots on measurable KPIs (handle time, conversion); land with agent-assist, expand to virtual agents and analytics.
What you can steal
land and expand
Land with one module that improves a metric the buyer already tracks, then expand into adjacent modules on the same data.
product/market fit
Sell into a function with hard, countable ROI (contact centres) so value is provable in a pilot.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.