Pliant — API-first B2B corporate credit card and payments platform, also white-labelled/embedded for banks, ERPs and fintechs; strong in travel and fleet.. Pricing model: Tiered subscription with interchange/cashback economics; quote-based. Value metric: Users and cards (physical, virtual, single-use), integrations, transaction volume (cashback).
At a glance
| Company | Pliant |
|---|---|
| What it does | API-first B2B corporate credit card and payments platform, also white-labelled/embedded for banks, ERPs and fintechs; strong in travel and fleet. |
| Headquarters | Berlin, Germany |
| Pricing model | Tiered subscription with interchange/cashback economics; quote-based |
| Value metric | Users and cards (physical, virtual, single-use), integrations, transaction volume (cashback) |
| Pricing page | www.getpliant.com/en/pricing/ |
Plans and prices
Light (1 card/user, 25 virtual cards, 1 integration); Standard (recommended; unlimited virtual cards, cashback, integrations); Custom (CSM, Pro API). Prices not published; minimum ~€10k/month card spend.
Growth milestones
Pliant appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2026-07-30: Announced $100M ARR; aims to double from here (company press release via ARR Club). (source)
How it grows
Direct sales to mid-market plus embedded-finance/white-label partnerships with banks, ERPs and software platforms (B2B2B distribution); vertical focus on travel and fleet.
What you can steal
moats
One/no single point of failure: selling both direct and through partners' white-label products spreads distribution risk.
subscription model choice
Combine a subscription fee with transaction-linked revenue so you earn more as customers spend more.
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.