Clay. Pricing model: Credits. Value metric: Two meters: Data Credits (third-party data) and Actions (platform work: enrichments, AI calls, syncs).
At a glance
| Company | Clay |
|---|---|
| What it does | Clay GTM platform |
| Pricing model | Credits |
| Value metric | Two meters: Data Credits (third-party data) and Actions (platform work: enrichments, AI calls, syncs) |
| Free tier | Free: 100 Data Credits and 500 Actions/month; 200 rows per table. |
| Pricing page | www.clay.com/pricing |
Plans and prices
Prices as published on Clay's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Launch | From $185 monthly / $167 annual | per month | 2,500 Data Credits/month, 15,000 Actions/month, 50,000 rows/table |
| Growth | From $495 monthly / $446 annual | per month | 6,000 Data Credits, 40,000 Actions; CRM integrations, web intent, Ads, HTTP API |
| Enterprise | Custom annual | annual | 100,000+ Data Credits, 200,000+ Actions |
Usage component. Data Credits from $0.05 each; Actions from under $0.01. Bring-your-own API keys skip Data Credits but still consume Actions. Mid-cycle top-ups at a 30% premium.
How credits/tokens work. Actions reset monthly with no rollover; Launch/Growth Data Credits bank up to 2x monthly; Enterprise rolls over up to 15% of prior-year credits on renewal at equal or higher commitment. About 80% of AI models at a flat credit rate; token-heavy models passed through at cost.
What changed in 2025–2026
11 Mar 2026: replaced single-credit Starter/Explorer/Pro plans with Data Credits + Actions; marketplace data costs cut 50-90%; top-up premium cut from 50% to 30%; legacy switch window to 10 Apr 2026. Clay said it expects about 10% lower revenue and admitted its 2022 Pro tier was underpriced and run at a loss.
What you can steal
Pricing
Clay split the 'data' it resells from the 'work' its platform does, so it charges for orchestration even when customers bring their own keys. If customers can bypass your resale margin, charge for the platform work.
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Robert Coorey, MBA
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