Canva. Pricing model: Freemium. Value metric: Per person per year with monthly AI-use allowances by tool tier (Standard, Premium, Ultra).
At a glance
| Company | Canva |
|---|---|
| What it does | Canva Free, Pro, Business, Enterprise |
| Pricing model | Freemium |
| Value metric | Per person per year with monthly AI-use allowances by tool tier (Standard, Premium, Ultra) |
| Free tier | Free: up to 20 uses of Standard or Premium AI tools; no Ultra tools. |
| Pricing page | www.canva.com/pricing/ |
Plans and prices
Prices as published on Canva's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Pro | US$144 | per year, one person | 10x Free AI: up to 200 Premium or 20 Ultra AI uses/month |
| Business | US$250 | per person per year | 20x Free AI: up to 400 Premium or 40 Ultra uses/month |
| Enterprise | Contact sales | custom | Business-level AI; some controls require 100-150 seat minimums |
Usage component. AI tools tiered as Standard, Premium and Ultra with separate monthly caps.
How credits/tokens work. Allowances expressed as 'uses' per tool class rather than credits.
What changed in 2025–2026
28 Jul 2026: US Pro annual price raised from $144 to $180. 9 Sep 2026: AI limits restructured as usage tiers. 11 Sep 2026: Pro returned to $144. 14 Sep 2026: Free AI allowance cut from 200 Standard/20 Premium to 20 combined (per a pricing-change tracker).
What you can steal
Pricing
Canva raised and then reversed a 25% price rise within six weeks while cutting free AI by 90%. Test price changes on new customers first; reversing a public increase costs credibility.
Sources
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