Apollo.io. Pricing model: Hybrid (base + usage). Value metric: Per seat plus annual credit pool per seat.
At a glance
| Company | Apollo.io |
|---|---|
| What it does | Apollo sales intelligence |
| Pricing model | Hybrid (base + usage) |
| Value metric | Per seat plus annual credit pool per seat |
| Free tier | Free: 900 credits per seat per year, granted monthly. |
| Pricing page | www.apollo.io/pricing |
Plans and prices
Prices as published on Apollo.io's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Basic | $49 | per seat per month, billed annually | 30,000 credits per seat per year, granted upfront |
| Professional | $79 | per seat per month, billed annually | 48,000 credits per seat per year |
| Organization | $119 | per seat per month, billed annually, min 3 seats | 72,000 credits per seat per year |
Usage component. Credits consumed by exports, mobile numbers, data enrichment and AI features; extra credits purchasable (price not shown).
How credits/tokens work. Annual plans grant the year's credits upfront, which front-loads value and encourages annual commitment.
What changed in 2025–2026
Not verified in this research window.
What you can steal
Pricing
Granting a year's credits upfront on annual plans rewards commitment without a discount. Front-loaded allowances are a cheap way to sell annual plans.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.