HubSpot. Pricing model: Hybrid (base + usage). Value metric: Seat/edition subscription plus a shared monthly HubSpot credit allowance consumed by AI agents and data features.
At a glance
| Company | HubSpot |
|---|---|
| What it does | HubSpot Credits (Breeze AI agents) |
| Pricing model | Hybrid (base + usage) |
| Value metric | Seat/edition subscription plus a shared monthly HubSpot credit allowance consumed by AI agents and data features |
| Free tier | Free CRM tools; credits included from Starter. |
| Pricing page | www.hubspot.com/pricing |
Plans and prices
Prices as published on HubSpot's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Starter credits | 500 credits/month included | per account | Shared across Breeze features |
| Professional credits | 3,000 credits/month included | per account | |
| Enterprise credits | 5,000 credits/month included | per account | |
| Additional credits | $10 per 1,000 ($0.01/credit) | as needed |
Usage component. Customer Agent: 50 credits ($0.50) per resolved conversation. Prospecting Agent: 100 credits ($1) per lead recommended for outreach. Agents require Pro or Enterprise; 28-day trials.
How credits/tokens work. One credit pool shared across all Breeze features, so one agent can drain credits meant for others. Rollover not confirmed (assume use-it-or-lose-it).
What changed in 2025–2026
14 Apr 2026: Customer Agent moved to outcome-based billing and was cut from 100 credits ($1) per conversation to 50 credits ($0.50) per resolved conversation; Prospecting Agent moved from a monthly per-contact charge to $1 per recommended lead.
What you can steal
Pricing
HubSpot halved its per-outcome price and switched to charging only for resolved conversations to beat Zendesk and Fin. In outcome-priced markets, competitors will undercut the headline number fast.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.