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Atlassian pricing: how it works and what you can learn

How Atlassian charges customers in 2026, what it meters, what changed recently, and what any subscription business can borrow from it.

By Robert Coorey Updated 2 min read
At a glance

Atlassian. Pricing model: Hybrid (base + usage). Value metric: Per user per month with a pooled monthly Rovo credit allowance per user.

At a glance

CompanyAtlassian
What it doesJira (with Rovo AI credits)
Pricing modelHybrid (base + usage)
Value metricPer user per month with a pooled monthly Rovo credit allowance per user
Free tierFree: up to 10 users; no Rovo.
Pricing pagewww.atlassian.com/software/jira/pricing

Plans and prices

Prices as published on Atlassian's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.

PlanPriceBillingWhat you get
Standard$8.48 per user/month shown (third-party reports $9.70 from 13 Oct 2026)per user per monthRovo Search, Chat, Agents; 25 Rovo credits per user/month
Premium$15.56 per user/month shown (reports $19.60 from 13 Oct 2026)per user per month70 Rovo credits per user/month; Rovo Studio
EnterpriseCustomannual150 Rovo credits per user/month

Usage component. Basic Rovo chat message uses 10 credits; credits pooled across users and products on the same site.

How credits/tokens work. Allowances pooled (e.g. 100 Jira Premium + 100 Confluence Premium users = 14,000 credits/month shared). Service Collection gets 250/700/1,500 per user.

What changed in 2025–2026

2025: Rovo bundled into paid Jira/Confluence plans. Oct 2026: seat price rise reported effective 13 Oct 2026 (third-party).

What you can steal

  1. Pricing

    Atlassian pools AI credits across a whole site, so light users subsidise heavy ones without anyone hitting a wall. Pool AI allowances across the account rather than per seat.

Pricing Model PickerFlat, tiered, seat, usage, credits, outcome or hybrid? Find out.Open the free tool →

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Robert Coorey

Robert Coorey, MBA

Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.

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