Keepit — Independent cloud backup and recovery for SaaS data (Microsoft 365, Entra ID, Google Workspace, Salesforce and others) on its own vendor-neutral infrastructure.. Pricing model: All-inclusive per-seat subscription, tiered by retention and support; quote-based. Value metric: Seats (users protected), with unlimited storage and no ingress/egress/restore fees.
At a glance
| Company | Keepit |
|---|---|
| What it does | Independent cloud backup and recovery for SaaS data (Microsoft 365, Entra ID, Google Workspace, Salesforce and others) on its own vendor-neutral infrastructure. |
| Headquarters | Copenhagen, Denmark |
| Pricing model | All-inclusive per-seat subscription, tiered by retention and support; quote-based |
| Value metric | Seats (users protected), with unlimited storage and no ingress/egress/restore fees |
| Pricing page | www.keepit.com/pricing/ |
Plans and prices
Core Continuity (5-year recovery, unlimited storage); Business Resilience (most popular; 10-year recovery, multi-geo, add-ons); Enterprise Resilience (dedicated CXM, priority support). Bundle and volume discounts; prices via sales.
Growth milestones
Keepit appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2026-09-11: Surpassed $100M ARR, 13x growth since 2020 (company press release). (source)
How it grows
Channel/partner-led (MSPs, resellers, Microsoft marketplace) plus direct; data sovereignty and independence positioning in Europe; bundle discounts for protecting multiple SaaS apps.
What you can steal
pricing model
Make pricing all-inclusive per seat (no storage, egress or restore fees): predictability is a selling point against metered competitors.
land and expand
Discount bundles of multiple workloads to expand from one app (M365) to the customer's whole SaaS estate.
churn & retention
Long retention horizons (5-10 years of backups) make leaving costly: customers keep paying to keep their history.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.