Salesforce. Pricing model: Hybrid (base + usage). Value metric: Three meters at once: Flex Credits per action, per conversation/resolution, and per-user licences/editions.
At a glance
| Company | Salesforce |
|---|---|
| What it does | Agentforce |
| Pricing model | Hybrid (base + usage) |
| Value metric | Three meters at once: Flex Credits per action, per conversation/resolution, and per-user licences/editions |
| Free tier | Salesforce Foundations: $0, includes Agentforce Builder, Prompt Builder, Agent Script, Agentforce Coworker and Vibes. |
| Pricing page | www.salesforce.com/agentforce/pricing/ |
Plans and prices
Prices as published on Salesforce's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Flex Credits | $500 per 100,000 credits | prepaid | Standard action = 20 credits ($0.10) |
| Per conversation | $2 | per conversation | Original Agentforce meter |
| Help Agent (per resolution) | $2 per resolution (400 Flex Credits) | per resolution | No charge for escalations or unhappy exits |
| Agentforce User License | $5 per user per month + Flex Credits | monthly | |
| Agentforce Coworker User License | $50 | per user per month | |
| Agentforce add-ons (Sales/Service/Field Service) | $125 | per user per month | Unmetered employee-facing use |
| Industries add-ons | $150 | per user per month | |
| Editions (new customers from 3 Sep 2026) | Core $195 / Advanced $395 / Max $550 | per user per month | 500K / 1M / 2.75M Flex Credits per org per year |
| AELA | Custom fixed price | multi-year | Agentic Enterprise License Agreement: fixed price, unlimited use of named products |
Usage component. Customer-facing agents consume Flex Credits per action; credit rate cards were revised three times (Oct 2025, Feb 2026, Apr 2026). Headless 360 metered in Flex Credits.
How credits/tokens work. Prepaid credit packs with refills; more than half of Agentforce bookings came from credit refills by late FY26. Agentic Work Units (AWUs) introduced Feb 2026 as a reporting measure of work.
What changed in 2025–2026
29 Oct 2024: GA at $2/conversation. 15 May 2025: Flex Credits ($0.10/action). 17 Jun 2025: $125 per-user add-ons and $550 editions. 1 Aug 2025: Enterprise/Unlimited list prices +6%. Oct 2025: AELA. 15 Jun 2026: agreed to buy Fin (formerly Intercom) for ~$3.6B, closed 10 Sep 2026. 25 Jun 2026: Help Agent at $2 per resolution. 3 Sep 2026: Core/Advanced/Max editions. Agentforce ARR rose from $800M to $1.5B over three quarters (Q4 FY26 to Q2 FY27), yet about 3% of customers ran it in production (SaaStr estimate, Sep 2026).
What you can steal
Pricing
Salesforce now offers per-action, per-conversation, per-resolution, per-user and all-you-can-eat contracts at once, which shows buyers still want predictability. Lead with one simple meter and keep a fixed-price option for risk-averse enterprise buyers.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.