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Part of the AI Pricing Index

Zoom pricing: how it works and what you can learn

How Zoom charges customers in 2026, what it meters, what changed recently, and what any subscription business can borrow from it.

By Robert Coorey Updated 2 min read
At a glance

Zoom. Pricing model: Per seat. Value metric: Per user per month.

At a glance

CompanyZoom
What it doesZoom Workplace
Pricing modelPer seat
Value metricPer user per month
Free tierBasic: free, 40-minute meetings, limited in-meeting AI Companion.
Pricing pagewww.zoom.com/en/products/collaboration-tools/

Plans and prices

Prices as published on Zoom's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.

PlanPriceBillingWhat you get
Pro~$13-14 annual / $16.99 monthlyper user per monthAI Companion included
Business~$18.33 annual / $21.99 monthlyper user per monthAI Companion included
Business Plus~$22-25 annual / ~$29 monthlyper user per month
EnterpriseCustomcustom
Custom AI Companion add-on$12per user per monthCustomisable AI beyond bundled version

Usage component. None published.

How credits/tokens work. Not applicable.

What changed in 2025–2026

2025-2026: AI Companion remains free on paid plans; Custom AI Companion sold as $12 add-on.

What you can steal

  1. Pricing

    Zoom gives baseline AI away to defend the seat and charges for customisation. A good-better split of free AI versus a paid AI add-on works when the paid version solves a distinct enterprise need.

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Robert Coorey

Robert Coorey, MBA

Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.

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