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Part of the AI Pricing Index

Capacity pricing: how it works and what you can learn

How Capacity charges customers in 2026, what it meters, what changed recently, and what any subscription business can borrow from it.

By Robert Coorey Updated 2 min read
At a glance

Capacity — Agentic support automation platform for external customer support and internal employee help (chat, email, voice, SMS AI agents, helpdesk, knowledge base).. Pricing model: Hybrid: annual platform subscription (tiered by team size) + usage-based AI charges + add-ons. Value metric: Per AI response (chat/email), per minute (voice), per message (SMS), per hour of agent time (Agent Assist).

At a glance

CompanyCapacity
What it doesAgentic support automation platform for external customer support and internal employee help (chat, email, voice, SMS AI agents, helpdesk, knowledge base).
HeadquartersSt. Louis, Missouri, USA
Pricing modelHybrid: annual platform subscription (tiered by team size) + usage-based AI charges + add-ons
Value metricPer AI response (chat/email), per minute (voice), per message (SMS), per hour of agent time (Agent Assist)
Pricing pagecapacity.com/pricing/

Plans and prices

Core (small teams), Pro (adds helpdesk/live chat), Enterprise (adds CRM/campaigns, HIPAA); no dollar figures published; volume discounts.

Growth milestones

Capacity appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.

  • 2026-06-19: Surpassed $100M ARR, ~20x from $5M in ~3.5 years, capital-efficiently; 20,000+ organisations incl. 20% of the Fortune 50 (founder David Karandish LinkedIn). (source)

How it grows

Mid-market and enterprise sales with a deliberately low entry tier; ROI case studies (DSW $1.5M, Choice Hotels $2M savings); capital-efficient growth per founder; expands via channels (chat, email, voice, SMS) and 270+ integration add-ons.

What you can steal

  1. usage-based pricing

    Separate a predictable platform fee from per-interaction AI charges so customers pay more only when automation does more work.

  2. land and expand

    Keep the entry tier deliberately cheap and expand via channels (chat to voice to SMS) and add-ons.

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Robert Coorey

Robert Coorey, MBA

Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.

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