1. Home
  2. Pricing teardowns
  3. Tive
Part of the AI Pricing Index

Tive pricing: how it works and what you can learn

How Tive charges customers in 2026, what it meters, what changed recently, and what any subscription business can borrow from it.

By Robert Coorey Updated 2 min read
At a glance

Tive — Real-time shipment visibility: IoT trackers (location, temperature, shock, humidity) plus a cloud platform and API for logistics and cold chain.. Pricing model: Hardware + SaaS subscription, sales-quoted; free trial. Value metric: unknown (not public; trackers/shipments plus platform access).

At a glance

CompanyTive
What it doesReal-time shipment visibility: IoT trackers (location, temperature, shock, humidity) plus a cloud platform and API for logistics and cold chain.
HeadquartersBoston, Massachusetts, USA
Pricing modelHardware + SaaS subscription, sales-quoted; free trial
Value metricunknown (not public; trackers/shipments plus platform access)
Pricing pagewww.tive.com/tryatracker

Plans and prices

No public prices. Trial: up to 5 free trackers + 30 days of Tive Platform for qualifying shippers (>500 units/yr).

Growth milestones

Tive appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.

  • 2025-11-22: ARR reported at $75M. (source)
  • 2026-07-01: ARR reported at $100M (ARR Club dates this July; the source chart places it in May). (source)

How it grows

Free-tracker trial to prove value on live shipments, then sales-led contracts; vertical focus (food, pharma, high-value goods, 3PLs); API/webhook integrations embed it in customer systems.

What you can steal

  1. low-budget growth

    Offer a tightly qualified free trial (5 units, 30 days) that proves value on the customer's real work, not a demo.

  2. moats

    Switching: integrating via API into customers' workflows makes the subscription sticky.

AI Gross Margin CalculatorModel token costs, heavy users and margin for an AI product.Open the free tool →

Get both books free

The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.

Your details go to Subscription Playbook and our sponsor BPAG Accountants Pty Ltd, who may contact you about the book and, if you ticked the box, your review. Unsubscribe any time. Privacy policy.

Robert Coorey

Robert Coorey, MBA

Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.

Free toolsFree book