Uber. Pricing model: Flat fee. Value metric: Per member per month; value returned as credits and fee waivers.
At a glance
| Company | Uber |
|---|---|
| What it does | Uber One (US) |
| Pricing model | Flat fee |
| Value metric | Per member per month; value returned as credits and fee waivers |
| Free tier | 4-week free trial for eligible first-time members. |
| Pricing page | www.uber.com/us/en/u/uber-one/ |
Plans and prices
Prices as published on Uber's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Uber One | $9.99 | monthly | $0 delivery fee above minimum, up to 10% off orders, 5% back on rides in Uber One credits, 10% back on hotels |
Usage component. Benefits scale with usage; credits earned on rides.
How credits/tokens work. Cashback paid as Uber One credits, which keeps value inside the ecosystem.
What changed in 2025–2026
Not verified in this research window.
What you can steal
Pricing
Uber One returns value as store credit rather than cash, so savings drive more usage. Loyalty memberships that refund in credits raise frequency.
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.