Amazon. Pricing model: Flat fee. Value metric: Per member per month or year.
At a glance
| Company | Amazon |
|---|---|
| What it does | Amazon Prime (US) |
| Pricing model | Flat fee |
| Value metric | Per member per month or year |
| Free tier | 30-day free trial (6 months for Young Adults). |
| Pricing page | www.amazon.com/amazonprime |
Plans and prices
Prices as published on Amazon's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Prime monthly | $14.99 | monthly | |
| Prime annual | $139 | annual | About 23% cheaper than monthly |
| Prime for Young Adults | $7.49 | monthly | |
| Prime Access (EBT/Medicaid) | $6.99 | monthly |
Usage component. None; Prime Video ad-free is a separate add-on (price not on page).
How credits/tokens work. Not applicable.
What changed in 2025–2026
No US Prime fee change found in 2025-2026 (still $14.99/$139).
What you can steal
Pricing
Prime discounts annual billing by about 23% and offers half-price tiers to younger and low-income segments. Segment discounts widen reach without cutting the main price.
Sources
Get both books free
The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.
Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.