Netflix. Pricing model: Tiered plans. Value metric: Per household per month by quality, simultaneous streams and ads.
At a glance
| Company | Netflix |
|---|---|
| What it does | Netflix (US) |
| Pricing model | Tiered plans |
| Value metric | Per household per month by quality, simultaneous streams and ads |
| Free tier | None. |
| Pricing page | help.netflix.com/en/node/24926 |
Plans and prices
Prices as published on Netflix's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Standard with ads | $8.99 | monthly | |
| Standard | $19.99 | monthly | 2 streams, no ads |
| Premium | $26.99 | monthly | 4 streams, 4K |
| Extra member | $7.99 with ads / $9.99 without | monthly | Paid sharing |
Usage component. Extra members priced per person (paid sharing).
How credits/tokens work. Not applicable.
What changed in 2025–2026
Jan 2025 and 26 Mar 2026: US price rises (latest: ads $7.99 to $8.99; Standard $17.99 to $19.99; Premium $24.99 to $26.99).
What you can steal
Pricing
Netflix uses a cheap ad tier as the entry point while raising ad-free tiers, widening the gap to push ads adoption. An ad-supported tier lets you raise premium prices without losing price-sensitive customers.
Sources
Get both books free
The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.
Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.