Peloton. Pricing model: Tiered plans. Value metric: Per household/account per month.
At a glance
| Company | Peloton |
|---|---|
| What it does | Peloton memberships |
| Pricing model | Tiered plans |
| Value metric | Per household/account per month |
| Free tier | None (free trials on app tiers). |
| Pricing page | www.onepeloton.com/ |
Plans and prices
Prices as published on Peloton's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| App One | $12.99 web/Android ($15.99 via Apple App Store) | monthly | |
| App+ | $28.99 | monthly | |
| All-Access (hardware owners) | $49.99 | monthly | Peloton IQ AI guidance |
Usage component. None.
How credits/tokens work. Not applicable.
What changed in 2025–2026
1 Oct 2025: All-Access $44 to $49.99, App+ $24 to $28.99, App One $12.99 to $15.99 (some channels) alongside the Peloton IQ AI relaunch; existing members from first billing on/after 31 Oct 2025.
What you can steal
Pricing
Peloton tied a price increase to an AI relaunch to frame it as added value. Pair a price rise with a visible new feature, but expect pushback if users don't feel the feature.
Sources
Get both books free
The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.
Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.