Duolingo. Pricing model: Freemium. Value metric: Per account (or family) per year, tiers by AI features.
At a glance
| Company | Duolingo |
|---|---|
| What it does | Duolingo Super, Max, Family |
| Pricing model | Freemium |
| Value metric | Per account (or family) per year, tiers by AI features |
| Free tier | Free: all languages with ads and limited hearts. |
| Pricing page | www.duolingo.com/ |
Plans and prices
Prices as published on Duolingo's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Super | ~$12.99 monthly / ~$84-96 per year | per account | Ad-free, unlimited hearts |
| Super Family | ~$119.99 | per year | Up to 6 members |
| Max | ~$167.99 | per year | AI features (conversation practice, explanations) |
| Max Family | ~$239.99 | per year | Up to 6 members |
Usage component. None.
How credits/tokens work. Not applicable.
What changed in 2025–2026
Prices vary by region and app store; specific dated changes not verified.
What you can steal
Pricing
Duolingo puts AI in a premium tier above its existing paid tier instead of raising the base price. A 'Max' tier for AI features captures willingness to pay without disturbing the core subscription.
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