Midjourney. Pricing model: Tiered plans. Value metric: Fast GPU hours per month (plus unlimited Relax mode on higher tiers).
At a glance
| Company | Midjourney |
|---|---|
| What it does | Midjourney Basic, Standard, Pro, Mega |
| Pricing model | Tiered plans |
| Value metric | Fast GPU hours per month (plus unlimited Relax mode on higher tiers) |
| Free tier | None. |
| Pricing page | docs.midjourney.com/hc/en-us/articles/27870484040333-Compari |
Plans and prices
Prices as published on Midjourney's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Basic | $10 monthly / $96 per year | per month | 3.3 Fast GPU hours (200 minutes); no Relax |
| Standard | $30 monthly / $288 per year | per month | 15 Fast hours; unlimited Relax images |
| Pro | $60 monthly / $576 per year | per month | 30 Fast hours; unlimited Relax images and SD video; Stealth mode |
| Mega | $120 monthly / $1,152 per year | per month | 60 Fast hours; Relax images and SD video; Stealth |
Usage component. Extra Fast GPU time $4/hour on every plan (about 2x Standard's effective per-minute rate). A 4-video SD batch costs about 8 Fast minutes; HD about 26.
How credits/tokens work. GPU time is the meter, not images. Relax mode gives 'unlimited' slower generation, which caps the customer's downside.
What changed in 2025–2026
2025: video generation added, consuming GPU minutes from the same allowance. Plan prices unchanged in 2025-2026 per current docs.
What you can steal
Pricing
Midjourney meters its real cost (GPU time) but sells 'unlimited Relax' as the safety net, so subscribers never hit a hard wall. A slow-but-unlimited fallback lowers churn on usage-based plans.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.