Adobe. Pricing model: Credits. Value metric: Monthly generative credits for premium features; standard generations unlimited.
At a glance
| Company | Adobe |
|---|---|
| What it does | Adobe Firefly plans (generative credits) |
| Pricing model | Credits |
| Value metric | Monthly generative credits for premium features; standard generations unlimited |
| Free tier | Limited free generative credits with a free Adobe account (amount not verified). |
| Pricing page | www.adobe.com/products/firefly/plans.html |
Plans and prices
Prices as published on Adobe's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Firefly Standard | US$9.99 | monthly | 2,000 generative credits |
| Firefly Pro | US$19.99 | monthly | 4,000 credits |
| Firefly Pro Plus | US$49.99 | monthly | 10,000 premium credits + unlimited standard generations |
| Firefly Premium | US$199.99 | monthly per licence | 50,000 credits + unlimited Firefly Video Model and standard generations |
Usage component. Premium features (video, partner models) consume credits; standard image features remain unlimited on paid plans even after credits run out.
How credits/tokens work. Credits reset monthly. Creative Cloud plans also carry generative credits (not verified here).
What changed in 2025–2026
Sep 2025: Firefly plan lineup and credit FAQ updated. 2026: 'unlimited generations' promotion ran 21 May - 21 Oct 2026; 'unlimited standard generations' now part of paid plans.
What you can steal
Pricing
Adobe splits AI into 'standard' (unlimited) and 'premium' (metered), so the core feels free while costly models are metered. A two-class AI menu keeps entry plans simple and puts expensive models on a meter.
Sources
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Robert Coorey, MBA
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