Raylo — Consumer electronics subscription (device-as-a-service): phones, laptops, consoles and wearables on monthly plans with upgrade/return, also white-labelled for brands.. Pricing model: Fixed monthly subscription per device (term then rolling monthly); insurance add-on. Value metric: Device per month.
At a glance
| Company | Raylo |
|---|---|
| What it does | Consumer electronics subscription (device-as-a-service): phones, laptops, consoles and wearables on monthly plans with upgrade/return, also white-labelled for brands. |
| Headquarters | London, UK |
| Pricing model | Fixed monthly subscription per device (term then rolling monthly); insurance add-on |
| Value metric | Device per month |
| Pricing page | www.raylo.com/ |
Plans and prices
e.g. iPhone 17 Pro from £28.99/mo, Galaxy S26 from £20.95/mo, refurbished phones from £6.95/mo, smartwatches from £3.59/mo; 12-month term shown; free upgrade at term end or keep/return; insurance from £5.99/mo; 14-day free returns.
Growth milestones
Raylo appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2026-07-20: ARR above $90M with 200,000+ active subscriptions, +62% YoY. (source)
- 2026-09-23: ARR surpassed $100M with ~60% YoY growth. (source)
How it grows
Direct-to-consumer plus brand partnerships (LG, Dyson promotions) and student channels; refurbished devices extend lifecycle (circular economy); pre-approval for repeat orders.
What you can steal
subscription model choice
Turn a big one-off purchase into an affordable monthly subscription with a built-in upgrade moment.
churn & retention
Make the end of a term an upgrade offer, not a cancellation point: free upgrades keep customers subscribed.
land and expand
Pre-approve existing subscribers for additional devices so the second sale is one click.
Sources
Get both books free
The Subscription Playbook (ebook + audiobook) and Feed a Starving Crowd, instantly. In Australia? Claim the free hardcover.
Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.