Shopify. Pricing model: Hybrid (base + usage). Value metric: Monthly subscription plus payment-processing percentage and third-party gateway fees.
At a glance
| Company | Shopify |
|---|---|
| What it does | Shopify Basic, Grow, Advanced, Plus |
| Pricing model | Hybrid (base + usage) |
| Value metric | Monthly subscription plus payment-processing percentage and third-party gateway fees |
| Free tier | Free trial (length not verified here). |
| Pricing page | www.shopify.com/pricing |
Plans and prices
Prices as published on Shopify's pricing page, checked 27 October 2026. They change often; check the live page before you rely on them.
| Plan | Price | Billing | What you get |
|---|---|---|---|
| Basic | $39 monthly / $29 annual | per month | 2.9% + 30c online cards; 2% third-party gateway fee; Sidekick AI |
| Grow | $105 monthly / $89 annual | per month | 2.7% + 30c; 1% third-party fee |
| Advanced | $399 monthly / $359 annual | per month | 2.5% + 30c; 0.6% third-party fee |
| Plus | From $2,300 | per month | 2.25% + 30c; 0.2% third-party fee |
Usage component. Transaction fees scale with merchant GMV; AI (Sidekick, 'millions of tokens') included on all plans.
How credits/tokens work. AI token allowance bundled ('millions of tokens'), not separately metered.
What changed in 2025–2026
2026: Sidekick AI and AI website builder included on all plans with a stated token allowance.
What you can steal
Pricing
Shopify's real value metric is merchant revenue (payments take), so it can give AI away to grow GMV. If you share in your customer's revenue, bundle AI that grows that revenue.
Sources
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.