Owner — All-in-one AI marketing and commission-free online ordering platform for independent restaurants (website, SEO, app, email/SMS, ordering).. Pricing model: Flat monthly subscription with optional per-order fee plan; no contracts. Value metric: Restaurant subscription (location), plus 5% per order on Flexible plan; 5% guest support fee on both.
At a glance
| Company | Owner |
|---|---|
| What it does | All-in-one AI marketing and commission-free online ordering platform for independent restaurants (website, SEO, app, email/SMS, ordering). |
| Headquarters | San Francisco, California, USA (ARR Club lists US) |
| Pricing model | Flat monthly subscription with optional per-order fee plan; no contracts |
| Value metric | Restaurant subscription (location), plus 5% per order on Flexible plan; 5% guest support fee on both |
| Pricing page | www.owner.com/pricing |
Plans and prices
Flexible $249/mo + 5% per order; Flat Rate $499/mo, no restaurant order fees (breakeven at $5k/mo online sales). All features included, free setup/migration, month-to-month, multi-location rates on request.
Growth milestones
Owner appears in our analysis of 2026's $100M ARR class. Figures are company-reported unless stated.
- 2025-03-05: ARR reported at $30M. (source)
- 2025-05-13: ARR reported at $40M. (source)
- 2026-01-02: Memo: grew ~3x YoY in 2025. (source)
- 2026-08-25: ARR hit $100M 'automating everything for restaurants with AI'. (source)
How it grows
Outbound and inside sales to independent restaurants; positioning against delivery-app commissions (up to 15%); simple two-plan pricing with clear break-even; month-to-month to lower purchase risk.
What you can steal
pricing model
Offer two plans with a published break-even point (flat fee vs fee-plus-commission) so customers can self-select without a sales debate.
moats
Marketing supremacy: position against a hated incumbent cost (delivery-app commissions) and make the saving the headline.
churn & retention
No-contract, month-to-month billing lowers the barrier to buy; retention must then be earned by results (more direct orders).
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Robert Coorey, MBA
Robert is the author of The Subscription Playbook and Feed a Starving Crowd and a Director at BPAG Accountants in Sydney. More about Robert.