Research

What we track

This is where we publish original data, not opinion. Every figure is dated and sourced so you can check it, cite it and see how it changes over time.

• The AI Pricing Index tracks how 70+ AI and SaaS companies price: seats, credits, tokens, outcomes and hybrids. A scheduled scan checks 50 public pricing pages every day for changes.
• The monthly AI pricing report summarises what moved each month and what it means for your own pricing.
• How 2026's fastest-growing companies price looks at the 44 companies that crossed $100M ARR in 2026 and how they charge.
• Subscription benchmarks collects churn, retention, conversion and valuation benchmarks from published sources in one place.

Using this research

You're welcome to quote and link to anything here. Please cite "The Subscription Playbook" and link to the page you used, so readers can see the date and sources.